Amtrak System Safety Public Awareness Campaign
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1 Amtrak System Safety Public Awareness Campaign Michael Logue Vice President & Chief Safety Officer
Transcript of Amtrak System Safety Public Awareness Campaign
Amtrak System Safety Public Awareness CampaignMichael Logue Vice
President & Chief Safety Officer
2
Mission
A grassroots effort to disseminate the railroad grade crossing and trespassing message to as many people as we can…as fast as we can… spending as little money as we can!
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Target Audience
All public and private driver’s education schools or programs nationwide that teach students how to obtain a CDL, motorcycle or passenger car driver’s license.
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Campaign Elements
Messaging tool - DVD copies of “Cheating Death,” depicting the real-life actions and consequences of those who violated grade crossing and trespassing laws.
Driving Schools/ Programs – online lists of all passenger car, CDL and motorcycle driver’s education schools and programs within a given state.
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Campaign Elements
•
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at [email protected] ? ________
Data Sheet for Driving School Solicitations
Name of Passenger Car Driving School:
Name of Commercial (CDL) Driving School:
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at [email protected] ? ________
6
Campaign Elements
Letter to driving school training directors – the letter reiterates the importance of railroad safety, and invites the school to partner with Amtrak by including the video as part of their required curriculum.
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we contacted you about last week, in the hope that it can be shown to your students as part of your driving school training program. This exact video, titled “Cheating Death,” is being played by the Operation Lifesaver Organization nationwide. Operation Lifesaver is a non-profit group dedicated to the prevention of grade crossing and trespassing
casualties along the railroad rights-of-way. Your state experiences these railroad incidents each year,
which is why we’re contacting you. We believe it’s crucial for your students to watch this piece, given that
the majority of these injuries and deaths involve the drivers of passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site class. Both the video and presentation are
available at NO cost to you. My telephone and email information is below.
Again, thank you for working with us to help reduce the number of deaths and injuries on the railroad, in
your market, and around the country.
Respectfully,
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we contacted you about last week,
in the hope that it can be shown to your students as part of your driving school training program.
This exact video, titled “Cheating Death,” is being played by the Operation Lifesaver Organization
nationwide.
Operation Lifesaver is a non-profit group dedicated to the prevention of grade crossing and trespassing casualties along the railroad rights-of-way. Your state experiences these railroad incidents each year, which is why we’re contacting you. We believe it’s crucial for your students to watch this piece, given that the majority of these injuries and deaths involve the drivers of passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site class. Both the video and presentation are
available at NO cost to you. My telephone and email information is below.
Again, thank you for working with us to help reduce the number of deaths and injuries on the railroad, in your market, and around the country.
Respectfully,
7
Materials & delivery method - shipping envelopes, labels, and postage for U.S. mail.
Campaign Elements
• DVD’s released = 15,000
• Viewers reached by the end of the year = 3.1 million
9
• Raising public awareness about grade crossing & trespassing dangers in the individual states.
10
11
Success Measurements • 3.1 million people received the message. The
person we save will be the person we never hear about.
12
Campaign Phase II 2016-2017
• Contacting state DOT’s to seek the inclusion of the Emergency Notification System (ENS) information in each driver’s education manual for passenger car, CDL and motorcycle licensing.
• To date three states have agreed to consider including ENS information in their upcoming manual refresh.
13
Campaign Phase IIl 2017
• Obtain funding partners to create “Son of Cheating Death” for truck driving public, to include operators of big rigs and package trucks. (FedEx, UPS, USPS and DHL)
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Questions?
Mission
2
Mission
A grassroots effort to disseminate the railroad grade crossing and trespassing message to as many people as we can…as fast as we can… spending as little money as we can!
3
Target Audience
All public and private driver’s education schools or programs nationwide that teach students how to obtain a CDL, motorcycle or passenger car driver’s license.
4
Campaign Elements
Messaging tool - DVD copies of “Cheating Death,” depicting the real-life actions and consequences of those who violated grade crossing and trespassing laws.
Driving Schools/ Programs – online lists of all passenger car, CDL and motorcycle driver’s education schools and programs within a given state.
5
Campaign Elements
•
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at [email protected] ? ________
Data Sheet for Driving School Solicitations
Name of Passenger Car Driving School:
Name of Commercial (CDL) Driving School:
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at [email protected] ? ________
6
Campaign Elements
Letter to driving school training directors – the letter reiterates the importance of railroad safety, and invites the school to partner with Amtrak by including the video as part of their required curriculum.
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we contacted you about last week, in the hope that it can be shown to your students as part of your driving school training program. This exact video, titled “Cheating Death,” is being played by the Operation Lifesaver Organization nationwide. Operation Lifesaver is a non-profit group dedicated to the prevention of grade crossing and trespassing
casualties along the railroad rights-of-way. Your state experiences these railroad incidents each year,
which is why we’re contacting you. We believe it’s crucial for your students to watch this piece, given that
the majority of these injuries and deaths involve the drivers of passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site class. Both the video and presentation are
available at NO cost to you. My telephone and email information is below.
Again, thank you for working with us to help reduce the number of deaths and injuries on the railroad, in
your market, and around the country.
Respectfully,
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we contacted you about last week,
in the hope that it can be shown to your students as part of your driving school training program.
This exact video, titled “Cheating Death,” is being played by the Operation Lifesaver Organization
nationwide.
Operation Lifesaver is a non-profit group dedicated to the prevention of grade crossing and trespassing casualties along the railroad rights-of-way. Your state experiences these railroad incidents each year, which is why we’re contacting you. We believe it’s crucial for your students to watch this piece, given that the majority of these injuries and deaths involve the drivers of passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site class. Both the video and presentation are
available at NO cost to you. My telephone and email information is below.
Again, thank you for working with us to help reduce the number of deaths and injuries on the railroad, in your market, and around the country.
Respectfully,
7
Materials & delivery method - shipping envelopes, labels, and postage for U.S. mail.
Campaign Elements
• DVD’s released = 15,000
• Viewers reached by the end of the year = 3.1 million
9
• Raising public awareness about grade crossing & trespassing dangers in the individual states.
10
11
Success Measurements • 3.1 million people received the message. The
person we save will be the person we never hear about.
12
Campaign Phase II 2016-2017
• Contacting state DOT’s to seek the inclusion of the Emergency Notification System (ENS) information in each driver’s education manual for passenger car, CDL and motorcycle licensing.
• To date three states have agreed to consider including ENS information in their upcoming manual refresh.
13
Campaign Phase IIl 2017
• Obtain funding partners to create “Son of Cheating Death” for truck driving public, to include operators of big rigs and package trucks. (FedEx, UPS, USPS and DHL)
14
Questions?
Mission
