AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.
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Transcript of AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.
![Page 1: AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062322/56649ccf5503460f9499ac31/html5/thumbnails/1.jpg)
AMTA 2013 Massage Therapy Profession Research Report
AMTA Executive Director Shelly Johnson
![Page 2: AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062322/56649ccf5503460f9499ac31/html5/thumbnails/2.jpg)
![Page 3: AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.](https://reader035.fdocuments.us/reader035/viewer/2022062322/56649ccf5503460f9499ac31/html5/thumbnails/3.jpg)
Let’s talk about this industry intelligence and what you’re seeing in your school.
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Massage school success is determined by:
• Economy• Business environment• Consumer demand for massage
therapy• Ability to adapt to change
Attracting Students
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Discussion Question:
What are you doing to attract students to your program?
Attracting Students
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• Average student is now 31• 54% of students are 30 or younger• 20% of students are 20-25
Supporting Younger Students
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19% of massage therapy students don’t finish
Supporting Younger Students
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Discussion Question:
What is your school doing to help younger students succeed in school?
Supporting Younger Students
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• 14% of schools said finding qualified teachers was a challenge
• 26% said they had trouble hiring instructors
Teacher Retention
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46% of schools provided instructor benefits, compared to 53% last year
Schools that provided benefits increased them:
• 88% provided medical insurance compared to 86% last year• 86% provided retirement services compared to 76% last year• 79%provided dental insurance compared to 76% last year• 69% provided life insurance compared to 56% last year
Teacher Retention
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Discussion Question:
What is your school doing to provide benefits to recruit and retain
qualified instructors?
Teacher Retention
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• Schools reported increasing business course offerings
• 91% of schools now offer job placement service for grads
Business Skills for Success
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Discussion Question:
What greater business skills, if any, are needed to help recent grads succeed?
Business Skills for Success
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Thanks for being a part of our AMTA Schools Summit dialogue!
Download a copy of this report at amtamassage.org/schools