Amsterdam Speechwriters Conference 2014 Talk
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Transcript of Amsterdam Speechwriters Conference 2014 Talk
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Slides: the love (and hate) of my life
— Alexei Kapterev —
ISLIDES
– Jessica Hische FOR THE REST OF YOUR LIFE
THE WORK YOU DOW H I L E Y O U
Y O U S H O U L D B E D O I N G
IS PROBABLY THE WORK
P rocrastinate
HATE LOVE
Do we
slides?NEED
TIMESSOME
S L I D E S C R E A T E A M U C H
ATMOSPHERE(compared to reading, that is)
Less formal
WHAT TO SAYREMIND YOU
Slides
WHAT TO SAYREMIND YOU
SlidesCONSTRAINT
WITHOUT TOO MUCH
BUT
OUT OF PLACECOULD BE
Slides
TIMESSOMESlides are great
G R E A T
SlidesFOR THAT
ARE
TECHNOLOGYARE
Slides
Technology is neither good nor bad; nor is it neutral.
— Melvin Kranzberg
ENHANCEC A N
your presentation
Slides
OR
They could
RUIN ITT O T A L L Y
DIFFERENCE?What makes a
WHAT’S THE BIG PROBLEM WITH SLIDES?
PowerPoint® Presentation Flaws and Failures:
A Psychological Analysis (2012)
Stephen M. Kosslyn, Rogier A. Kievit,
Alexandra G. Russell, and Jennifer M. Shephard
Not enough information was provided to support the main point
Went through the presentation too slowly
Read word-for-word from notes or from the slides themselves
Slides contained too much material to absorb before the next slide was presented
The main point was obscured by lots of irrelevant detail
5.
4.
3.
2.
1.
THE TOP 5 PROBLEMS
WHAT’S THE BIG PROBLEM WITH SLIDES?
TOO MUCH TEXT!It’s
?SOLUTIONThe
SIMPLE SLIDES!
SIMPLE SLIDESare not the solution
YOU DON’T KNOW WHAT TO SAY!
P roblem No1:
4 TEDsters rehearse
times
NOT ENOUGH TEXTNot a problem for the audience
HUGEP roblem for the speaker
NOT ENOUGH TEXTNot a problem for the audience
*
THE STEVE JOBS WAY?
The most striking thing about the 17-inch PowerBook, after the screen itself, is how brilliantly Apple managed to shrink the size of the machine built around that big display.
— Walt Mossberg, the Wall Street Journal
Sure, the PowerBook is an unusually wide 15.4 inches, but it is only one inch thick. Yet, it feels solid as a rock. It is just 10.2 inches deep and weighs only 6.8 pounds.
To get an idea of how sleek those dimensions are, compare the new PowerBook with another brand-new laptop, Dell’s Latitude D800.
This model also boasts a widescreen display, measuring 15.4 inches diagonally. But, even though the Dell has a significantly smaller screen, it looks like a whale next to the 17-inch PowerBook.
P roblem No2:
CREDIBILITY
CREDIBILITYwith a sophisticated audience
More complex slides add
As soon as they can read children trust written text more than spoken information.
Corriveau et al. “To the letter: Early readers trust print–based over oral instructions to guide their actions”
British Journal of Developmental Psychology (2014)
SIMPLE SLIDESare not the solution
i s not the problemTOO MUCH TEXT
THE TOP 5 PROBLEMS5.
4.
3.
2.
1.
Not enough information was provided to support the main point
Went through the presentation too slowly
Read word-for-word from notes or from the slides themselves
Slides contained too much material to absorb before the next slide was presented
The main point was obscured by lots of irrelevant detail
TOO MUCH
NOT ENOUGH
Superficial Too nerdy
THE OPTIMAL BALANCE
THE ANCIENT GREEK ORIGINS OF THE WORDS "TRUE" AND "TRUTH" HAVE SOME CONSISTENT DEFINITIONS THROUGHOUT GREAT SPANS OF HISTORY THAT WERE OFTEN ASSOCIATED WITH TOPICS OF LOGIC, GEOMETRY, MATHEMATICS, DEDUCTION, INDUCTION, AND NATURAL PHILOSOPHY. SOCRATES', PLATO'S AND ARISTOTLE'S IDEAS ABOUT TRUTH ARE SEEN BY SOME AS CONSISTENT WITH CORRESPONDENCE THEORY. IN HIS METAPHYSICS, ARISTOTLE STATED: "TO SAY OF WHAT IS THAT IT IS NOT, OR OF WHAT IS NOT THAT IT IS, IS FALSE, WHILE TO SAY OF WHAT IS THAT IT IS, AND OF WHAT IS NOT THAT IT IS NOT, IS TRUE".[54] THE STANFORD ENCYCLOPEDIA OF PHILOSOPHY PROCEEDS TO SAY OF ARISTOTLE:"(...) ARISTOTLE SOUNDS MUCH MORE LIKE A GENUINE CORRESPONDENCE THEORIST IN THE CATEGORIES (12B11, 14B14), WHERE HE TALKS OF "UNDERLYING THINGS" THAT MAKE STATEMENTS TRUE AND IMPLIES THAT THESE "THINGS" (PRAGMATA) ARE LOGICALLY STRUCTURED SITUATIONS OR FACTS (VIZ., HIS SITTING, HIS NOT SITTING). MOST INFLUENTIAL IS HIS CLAIM IN DE INTERPRETATIONE (16A3) THAT THOUGHTS ARE "LIKENESSESS" (HOMOIOSIS) OF THINGS. ALTHOUGH HE NOWHERE DEFINES TRUTH IN TERMS OF A THOUGHT'S LIKENESS TO A THING OR FACT, IT IS CLEAR THAT SUCH A DEFINITION WOULD FIT WELL INTO HIS OVERALL PHILOSOPHY OF MIND. (…)"[54] VERY SIMILAR STATEMENTS CAN ALSO BE FOUND IN PLATO (CRATYLUS 385B2, SOPHIST 263B).[54] IN HINDUISM, TRUTH IS DEFINED AS "UNCHANGEABLE", "THAT WHICH HAS NO DISTORTION", "THAT WHICH IS BEYOND DISTINCTIONS OF TIME, SPACE, AND PERSON", "THAT WHICH PERVADES THE UNIVERSE IN ALL ITS CONSTANCY". THE HUMAN BODY, THEREFORE IS NOT COMPLETELY TRUE AS IT CHANGES WITH TIME, FOR EXAMPLE. THERE ARE MANY REFERENCES, PROPERTIES AND EXPLANATIONS OF TRUTH BY HINDU SAGES THAT EXPLAIN VARIED FACETS OF TRUTH, SUCH AS THE NATIONAL MOTTO OF INDIA: "SATYAMEVA JAYATE" (TRUTH ALONE WINS), AS WELL AS "SATYAM MUKTAYE" (TRUTH LIBERATES), "SATYA' IS 'PARAHIT'ARTHAM' VA'UNMANASO YATHA'RTHATVAM' SATYAM" (SATYA IS THE BENEVOLENT USE OF WORDS AND THE MIND FOR THE WELFARE OF OTHERS OR IN OTHER WORDS RESPONSIBILITIES IS TRUTH TOO), "WHEN ONE IS FIRMLY ESTABLISHED IN SPEAKING TRUTH, THE FRUITS OF ACTION BECOME SUBSERVIENT TO HIM ( PATANJALI YOGASUTRAS, SUTRA NUMBER 2.36 ), "THE FACE OF TRUTH IS COVERED BY A GOLDEN BOWL. UNVEIL IT, O PUSAN (SUN), SO THAT I WHO HAVE TRUTH AS MY DUTY (SATYADHARMA) MAY SEE IT!" (BRHADARANYAKA V 15 1-4 AND THE BRIEF IISA UPANISAD 15-18), TRUTH IS SUPERIOR TO SILENCE (MANUSMRITI), ETC. COMBINED WITH OTHER WORDS, SATYA ACTS AS MODIFIER, LIKE "ULTRA" OR "HIGHEST," OR MORE LITERALLY "TRUEST," CONNOTING PURITY AND EXCELLENCE. FOR EXAMPLE, SATYALOKA IS THE "HIGHEST HEAVEN' AND SATYA YUGA IS THE "GOLDEN AGE" OR BEST OF THE FOUR
There i s no such thing as “TOO MUCH TEXT”
for thi s audienceTOO MUCH TEXTThere i s
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western European writing
10
• Greek majuscule
• Roman majuscule
• Carolingian majuscule
• Gothic majuscule
4 eras in Western European writing
30
50
MAYBE TOO
MUCH
MAYBE NOT
ENOUGH
1. Audience size
2. Their proficiency level
3. Need for handouts
4. Amount of time you have
THINGS TO CONSIDER4
Pictures areEXPENSIVE
WHILE TEXT IS RELATIVELY CHEAP
MAYBE TOO
MUCH
MAYBE NOT
ENOUGH
€€€ €€€
for one clickTOO MUCH TEXTThere i s
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western European writing
✤ I’m not a fan of this effect
✤ or this effect
✤ or this effect
✤ OR THIS EFFECT
✤ this is more than enough
Animation
with no structureTOO MUCH TEXTThere i s
•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western European writing
•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
•Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule•Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule•Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)•Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule
• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule
• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)
• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western European writing
•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.
4 eras in Western European writing
BIG IMPORTANT
SMALL LESS IMPORTANT
10/21/14 TechInvestLab.com2
Угроза Digital Divide
Для работы ему необходима физическая инфраструктура (провода, каналы радиосвязи). Задачу удвоения физической инфраструктуры невозможно осуществить без масштабной реформы связи как инфраструктурной отрасли.
Интернет – это протокол
Что такое Digital Divide Угроза отставания в области информационных технологий усугубляет общее отставание страны от мировых лидеров (Саммит G8, 2000 год).
Количество пользователейВ России доступ к Интернет имеют около 10% населения, а в соседней Финляндии – более 50% Одна из целей программы «Электронная Россия» — удвоение количества пользователей Интернета в стране.
10
1. Context: How many? Who are they?
2. Priorities: What’s most important?
3. Visual cues: Size, colours, etc
4. Animation (if necessary)
MANAGING LOTS OF TEXT
One moreEXAMPLE
AND I’M DONE
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
Data & Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor support
Investment Promotion
Licensing
RESEARCH ADMINISTRATION INVESTMENT
Administrative assistant Advisor
CEO
INVESTMENT SUPPORT AGENCY
Data & Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor support
Investment Promotion
Licensing
RESEARCH ADMINISTRATION INVESTMENT
Administrative assistant Advisor
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
Data & Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor support
Investment Promotion
Licensing
INVESTMENT SUPPORT AGENCY
CEOAdministrative assistant Advisor
MAYBE TOO
MUCH
MAYBE NOT
ENOUGH
Large audience Small audience
THE OPTIMAL BALANCE
MORE TEXT
LITTLE TEXT
Do we
slides?NEED
Yes
S O M E T I M E S
A LOT OF TEXT?Can we have
CANYes we
CANYes we
SOMETIMES
Complex slides requireDESIGNDESIGNDESIGN
FOOD & BEERFOOD & BEER
W I L L
forFOOD & BEER
T O D A Y
DESIGNDESIGNDESIGN
Thank you!W W W . K A P T E R E V . C O M