Amsterdam Museum, strategies and plans for the coming five years
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Transcript of Amsterdam Museum, strategies and plans for the coming five years
Amsterdam Museum, Amsterdam Museum,
strategies and plans for the coming five years
IntroductionIntroduction
Context informationContext information
Amsterdam MuseumAmsterdam Museum
AmsterdamAmsterdam HistoricalHistorical MuseumMuseum
CollectionCollectionCollectionCollectionCollectionCollection
LocationLocation
Civic orphanageCivic orphanage
TerraceTerrace
EntranceEntrance
SchuttersgalerijSchuttersgalerij
ActivitiesActivities
• permanent exhibitionspermanent exhibitions
• temporary exhibitionstemporary exhibitions
• educational programeducational program
• all kinds of eventsall kinds of events
• very active on the world wide webvery active on the world wide web
• developing several app'sdeveloping several app's
VisitorsVisitors
Permanent exhibitionsPermanent exhibitions
Temporary exhibitionsTemporary exhibitions
EducationEducation
EventsEvents
World Wide WebWorld Wide Web
StrategyStrategy
MissionMission
"The Amsterdam Museum brings the
history of the city to lifehistory of the city to life,
for
a widest possible and maximum diverse a widest possible and maximum diverse audienceaudience.
The Amsterdam Museum
challenges residents and visitorschallenges residents and visitors,
to
deepen their relationship with the citydeepen their relationship with the city."
"The Amsterdam Museum brings the
history of the city to lifehistory of the city to life,
for
a widest possible and maximum diverse a widest possible and maximum diverse audienceaudience.
The Amsterdam Museum
challenges residents and visitorschallenges residents and visitors,
to
deepen their relationship with the citydeepen their relationship with the city."
PrinciplesPrinciples
• authoritativeauthoritative: the museum wants to be an innovative (knowledge-) institute of international stature, both museological, as with respect to content;
• invitinginviting: the museum is open and transparent, allowing a broad and diverse audience to feel welcome and at home.
• narrativenarrative: the museum uses attractive techniques and methods to present history in an accessible way.
• interactiveinteractive: visitors to the museum will be challenged to participate and create their own ideas and stories.
• binding: the museum contributes to the binding of the residents with their city and with each other.
VisionVision
“In 2016, the Amsterdam Museum will be an open and accessible museum, strengthening the bond between different population groups. It will function as a
'meeting point' of the city. This we will achieve by organizing more exhibitions, activities and events for special target groups, both within and outside the walls of the museum.
In addition, the Amsterdam museum will be 'the entry to the city' for tourists. The museum will be an information point for tourism and cultural attractions in the Amsterdam region.“
“In 2016, the Amsterdam Museum will be an open and accessible museum, strengthening the bond between different population groups. It will function as a
'meeting point' of the city. This we will achieve by organizing more exhibitions, activities and events for special target groups, both within and outside the walls of the museum.
In addition, the Amsterdam museum will be 'the entry to the city' for tourists. The museum will be an information point for tourism and cultural attractions in the Amsterdam region.“
Primary target groupsPrimary target groups
• touriststourists from the Netherlands and abroad,
• all residents of the Amsterdam regionresidents of the Amsterdam region, and people who feel connected to Amsterdam,
• all people undergoing educationpeople undergoing education related to Amsterdam.
Unique selling pointUnique selling point
The The storystory of of AmsterdamAmsterdam
Shift of focusShift of focus
CollectionStory of AmsterdamStory of Amsterdam
PlansPlans
Engaging peopleEngaging people
Multi platformsMulti platforms
TopicTopic
Inviting peopleInviting people
Offering a platformOffering a platform
Long-term planningLong-term planning
Building a communityBuilding a community
A place for storiesA place for stories
ConclusionConclusion
Marijke [email protected]+31 651 406 896
www.amsterdammuseum.nlhttp:\\hart.amsterdammuseum.nl