Amsterdam Bangkok KL Jakarta Fresh Fruit & …coolchain.org/Websites/cca/images/Gerton Hulsman...

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Thailand Indonesia Malaysia The Netherlands Fresh Fruit & Vegetables from Asia Bangkok Amsterdam KL Jakarta

Transcript of Amsterdam Bangkok KL Jakarta Fresh Fruit & …coolchain.org/Websites/cca/images/Gerton Hulsman...

Thailand Indonesia Malaysia The Netherlands

Fresh Fruit & Vegetables from Asia

Bangkok

Amsterdam

KL

Jakarta

Company • Almost 35 years active in Thailand

• Since 2013 active in Malaysia

• Since 2016 active in Indonesia

• Marketing & Sales office in The Netherlands • Major Locations: - Export Centre Ratchaburi Province - Office Ratchadapisek in Bangkok - Office Nilai near aiport Kuala Lumpur - Office Jakarta near aiport Soekarno-Hatta - Sales office in Amsterdam

Group BV

Group BV

• 60% Asian importers in West Europe (toko/restaurants/supermarkets)

• 40% European importers/wholesalers/supermarkets

• Middle East countries, Japan, Canada etc

Group BV

Customers

Mission & Strategy

• The Mission of Fresh Partners is to supply our customers with fresh and safe

fruits & vegetables of the highest quality all year round.

• Our fruits & vegetables are produced in a sustainable way and come from

certified sources.

Fresh Partners ensures/provide fair incomes to all partners of the supply chain.

(disable middleman, buy directly from the farmers)

Group BV

Company Structure

• Thailand Fresh Partners Fruit&Vegetables Co Ltd (air)

Fresh Partners Exotic Fruit Co Ltd (sea) • Indonesia PT Fresh Partners Indonesia • Malaysia Fresh Partners Exotic Fruit Sdn Bhd • The Netherlands Fresh Partners Europe BV

Group BV

• Currently employing 120 persons (80 x packinghouse)

• HACCP and GLOBAL G.A.P. certified

• Contract Farmers around 100 x

• Active in: - production of fresh fruit & vegetables - post harvest handling - logistics - export

Company Structure Thailand

Thailand

• Currently employing 60 persons (Indo & Malay)

• Contract Farmers

• Active in:

- production of fresh fruit & vegetables - post harvest handling - logistics - export

Company Structure Indonesia & Malaysia

Indonesia Malaysia

Company Structure The Netherlands

• Locations Amsterdam :

- Head Office Fresh Partners Group BV - Marketing & Sales Office Fresh Partners Europe BV

Europe BV

Transport of fresh fruits & vegetables:

Logistics Management

Europe BV

• By air

• By sea

• By truck

• 17.00 hrs Loading in the exportcentre Ratchaburi

• 21.00 hrs Arrival at the airport by own refrigerated truck

• 22.00 hrs Product inspection at the airport (governmental action)

• 22.00 hrs till 8.00 am coolstorage (airport handling company)

• 12.00 hrs Departure next day in the morning

• 18.00 hrs Arrival in the evening at Schiphol airport

• 11.00 hrs Next day Clearance at Schiphol airport (Universal Services BV)

• 13.00 hrs Pick up / Departure to the customers by truck (Coolcontrol BV)

Logistical Process BKK/AMS Shipment by KLM

• Growers Packinghouse long distance:

- areas of fruit & vegetables production very far from each other

• Difficulties in the packinghouse:

- products combination/temperature

- washing process/ fumication

• Packaging materiaal

- solid board not available

- using foam carton with high volume weight

Logistical Issues

• Shipment not always fulltime in coolstorage at the airport

- 5 different forwarding agents/many different airlines

• Long waiting time at the airport:

- product inspection goverment

- handling process (weighting / build up etc )

Logistical Issues

• Problems in the logistic chain cause:

- Damaged boxes/packaging

- Bad quality fruit & vegetables

- Around 10% Waste (difficult claim process)

Consequences

• Improve the skills of the staff at the packinghouse

• Proper and strong packaging material (solid board)

• Search for the solutions to shorten the distance between growers and

packinghouse incl transport to the airport (driving overnight)

• Quickly checking process / speed up process at the airport

• Continu coolchain from exportcentre to final destination

Challenge

SAWADEE Terima kasih