Campaign Pitch byGeert BosMarco DubbeldamLiza KarsemeijerRuben RietveldNik Seilern Tutorial C

Purpose of this campaign pitch:•Reflecting on our campaign•Discussing the process of our campaign

•Presenting our campaign launch•Convincing YOU that this is the best way to improve the Amsterdam Ad Blog!

Amsterdam Ad Blog? Blog about advertising Founded by advertising strategist Wouter Boon

Amsterdam as a focus

Content: Reviews on advertising ‘Shoptalk’ (news on agencies) Viewpoints (opinions of external readers) Interviews All content is location based.

Aim: promoting Amsterdam as the capital of the international advertising world (“The Capital of Advertising”)

Contributors are anonymous

Wouter Boon: “AAB has to grow in three different ways.”• More content• More revenues• Creating a network of location-based Ad Blogs with other countries.

No criticism

No money

Anonymity

No international recognition

Expanding the Audience

Changing the Concept

More Interaction

Promotion

The Content Why it needs to be changed:

•Motivations for blog use

•Lack of criticism

•Keeping the reader interested

Practical issues

Functionality

Embedded youtube videos

Lay out

Campaign Video:

http://www.youtube.com/watch?v=vwgrAh0DJx4

Campaign

Campaign

Campaign

Campaign

Campaign Many bad commercials nowadays (T.V, Internet, Radio, etc.)

People only get annoyed and ‘lost’ by ads

But, also creative and funny ads Amsterdam Adblog could be your ‘guide’ in the ad world, therefore:

‘Amsterdam Adblog, beyond advertising’

Social Network Sites

Increase (inter)national visitors

Encourage interactivity/user participation

via Formal Social Network Sides

Informal Social Network Sides

FormalFormal

Businesses, Ad agencies

=formal, professional character-Add a digital profile-Create connections-Follow agencies

InformalInformal Ad prospect

-Viral video is promoted-Facebook- Group: foster interactivity user post creative advertisings Contest

Informal

-Linked to Facebook Page-short reflections on news events in the advertising world on a daily base

Summary Aims

• More, international visitors• Generating revenue• Higher interaciveness

Problems• No critical content• Practical issues• Lay out

Solutions• Changes in content, audience and lay out• Different use of social media

Questions??