Amplified Journeys from Harman Kardon
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Harman Becker Automotive Systems. Building brand value. “…Our aim was to link Harman Kardon with music on the move within the UK. We ended up with an innovative, award winning communication programme, that has had a global impact on key influencers...”
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Amplifiedjourneys.hk Music discovery and navigation mash-up. An award winning application designed for Harman Kardon by t7F London
Transcript of Amplified Journeys from Harman Kardon
Harman Becker Automotive
Systems.
Building brand value.
“…Our aim was to link Harman Kardon with music on the move within the UK.We ended up with an innovative, award winning communication programme, that has had a global impact on key influencers...”
“...Music and travelling have always been a natural mix, so what better way to advertise Harman Kardon's products -and create some nice goodwill- than by giving away a little musical free love? This could become hygiene in the trip-planning world!”
The Springspotter Network consists of more than
8,000 global business and marketing-savvy spotters,
who recognise a new business idea when they
come across one. A vibrant mix of cool hunting, new business ideas and trend
spotting
The site is currently only in version 1.0
but is attracting a
global audience of influencers
Harman Becker Automotive Systems asked us to come up with a set of brand ads aimed at both consumers and the motor trade.
They wanted both audiences to see Harman Kardon as a brand that was intrinsically linked with music and driving.
We thought brand ads were a bad idea.
Philip Slade +44 7956 685 615 [email protected]
People have always had their favourite
music for their favourite drives
Philip Slade +44 7956 685 615 [email protected]
amplifiedjourneys.hkYour favourite music
Set to your favourite drives
Philip Slade +44 7956 685 615 [email protected]
“..a new form of automotive music integration has been born, welcome to the future..” MSN (UK)
“..a brilliant way to expand your musical boundaries!..” What Car?
“..this is awesome, one of those ‘why didn’t I think of that?’ kind of applications..” Autotraveller (US)
“..creates perfect playlists..” ChipChick.com
“..like a music lover’s Google Maps..” iGizmo
“..it takes the work out of planning tunes for a long journey..” AutoExpress
“..quick, easy and free..” News of The World
Philip Slade +44 7956 685 615 [email protected]
“...Music discovery
inter-linked with
navigation via user
generated content in a
community of common
purpose - sort of...’
( but on a tiny budget )
Philip Slade +44 7956 685 615 [email protected]
Philip Slade +44 7956 685 615 [email protected]
Philip Slade +44 7956 685 615 [email protected]
A series of advertorials in TopGear magazine emphasising Harman Kardon’s music and driving credentials
What do we do?
Brand strategy and campaign
development.A bespoke creative agency
mixing market analysis with lateral
thinking.Specialist in premium &
challenger brands, especially in
alcohol & travel. Philip Slade Feb 2009
