AMORE Final
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Transcript of AMORE Final
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Group Members
Sriram Jagdale A-16
Manasi Sohani A-52
Snehal Deshmukh A-11
Amar Kondekar B-25
Tassavur Shaikh A-43
Dhananjay Nikam A-28
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Amorey Meaning
y Romance of Amore
y The Amore Team
y Beliefs
yValues
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Director
Retail Manager
Supervisor Supervisor Supervisor
Area Manager Area Manager Area Manager
Team Member Team Member Team Member
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Sales OrganizationStructureyWhy?
y
Evolved From the needs of the businessy Basic types of Sales Organization Structure
Line
Line and staff
Functional
Committee
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Liney Smaller firms and in firms with the small no of
selling personals
y limited geographical area or sell a narrow productline
y Each one is responsible only to one next personhigher level
yAdvantages
y Disadvantage
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GM
SM
SALES
PEOPLE
SALES
PEOPLESALES
PEOPLE
OFFICE
STAFF
ASSISTANT
SM DIV-1
ASSISTANT
SM DIV-2
ASSISTANT
SM DIV-3
ASSISTANT
SM OFFICE
GeneralStructure OfLine Sales
Organization
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Director
Retail Manager
Supervisor Supervisor Supervisor
Area Manager Area Manager Area Manager
Team Member Team Member Team Member
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Line And Staff SalesOrganisation
Functional SalesOrganization
y large & medium-sized firmsemploying number of salespersons
y Selling diversified productlines over wide geographicareas
yAdvantages
y Disadvantages
y Each individual have fewdistinctive duties as possible
y Advantages
y Disadvantages
Committee SalesOrganization
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Effective Sales Executive
y Make decisions and to see to it that others carrythem out
y Functions of the sales executivey Operations
y Planning
y ( type of products, The size of company ,The typeof supervisory organization)
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Sales Department Relationsy Maintain effective relations
between all levels ofemployees for the overall
growth of the organization( EveryWednesday)
Example..Flavor Of the Week
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Promotional Tools
yAficionado-Card-Front
y Big Flix Gift Voucher
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Sales Force Management
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y Selection & Recruitment
y
Training
y Motivation
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RECRUITMENT
TRAINING
MOTIVATION
y Mainly Team Members (Direct
Sales)
y Should Have Good CommandOver English
y Pleasant & PresentablePersonality
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RECRUITMENT
TRAINING
MOTIVATION
Trained In Script For Up Selling &
Suggestive Selling
Uniform Standards For TeamMembers
Hygiene And Food Safety
Training For Inventory
Management
Billing Machine / Bradma(Software)
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RECRUITMENT
TRAINING
MOTIVATION
Provided For An Outlet As An
Entity And Not To The Individual
Informal Recognition To TheOutlet By Director Or Retail
Manager
Now Coming Up With TheConcept Of Employee Of The
Month
Cash Awards And Incentives
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Sales Budgety Yearly, monthly and weekly
y New outlet
Location
Other outlets
Six months review
y
Festivalsy Seasonal
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Sales Territoryy Bandra
y 1st outlet, carter road
y Water field roadyAndheri
y Mall kiosks and mutlipe kiosks
y High streets
y Central railway line
y Kiosks
y High street
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Selection Of An Outlety 3 size outlet
y kiosk(64 120 sq ft)
y parlor (160- 350 sq ft)y caf (350 700 sq ft)
yVetrina size
y Number of Flavors
y Located especially near Gelato Italiano/ Naturals
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Expectations Of Amore From
Franchisery Identify a suitable location
y
Financing of the equipment and refurbishing ofthe outlet as per the specifications of Amore
y Manage local recurring overheads
y Manage the shop at the local level
y Carry out local marketing initiatives
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Amores Facilitation To
Franchiseey Manufacture and distribute fresh gelato to the
retail outlet
y Train outlet staff and the franchisee
y Specify layout design and provide guidance /project management for outlet refurbishment
yAbsorb all unconsumed product to preserve servefresh everyday USP
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y Provide local training and support by Italiantrained technical team
y Offer 3 year maintenance program at costy Offer site specific display cabinets ranging from 6-
24 flavours
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Advantages to the Franchisery No time loss to source, negotiate and import
equipments
y Freedom from arranging set up, training chef anddisplay team
y Substantial saving in time and managementdistraction
y Low investment and attractive ROI
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Formats For The Outlety Kiosk (64-120 sq. Ft)
y Parlour (160-450 sq. Ft)
y Cafe (450-600 sq. Ft)
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Investment and Franchisee Feey 7 Lacs To 20 Lacs
y Nominal Franchisee Fee
y One Time Security Deposit
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Logistics And Supply ChainLogistics And Supply Chain
ManagementManagement
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Gelato Sorbetto
All images except the logo are representational
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E L
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Raw Material
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Raw Materialsy Shelf life of raw materials
y No repetition of flavors
y Reduced inventory
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Raw Materials in
Kitchen
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After Preparation in Machines
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Container Trays
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In
Freezersat - 20oC
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Supplied through trucks to outlets
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Trays transferred to the Vetrina in outlets
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Ready toServe!
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y Finished Product
Inventory
y Manufacturing Facility
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established network of seed keepers and organic
producers spread across 16 states in India.
A large number of ingredients for Amoresgourmet gelatos are sourced from Navdanya.
organic sugar, vanilla beans, dried figs,walnuts, cashew nuts, sesame
pioneers in food sovereignty, seed
sovereignty and sustainable agriculture.
partnership with Navdanya is founded ontheir shared belief in fair trade, prosperityfor the farmer and the preservation of theenvironment.
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Building And Promoting Socially EngagedBusiness And Organic Food.
An Ethical, Organic Certified Company ThatSustains Rural Farmers And Bee-keepersWho Produce Honey
NGO Facilitator
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Rural micro-businessesy Provide Market Access To Rural Micro-business
Units
y Provides Education, Health And LivelihoodSupport To 280 Villages In Tamil Nadu.
y Offers Job Opportunities To Women From VillagesProducing Handmade Eco Friendly Paper And
Paper Products From Cotton Waste And BananaFiberWith No Use Of Chemicals.
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