Amir Adnan - The Man, The LabelThe concept of branded clothing for men, introduced by Amir Adnan more thanfifteen years ago, revolutionized the way men dressed. Today his name is synonymouswith quality and innovation, making the man an indisputable icon of men’s fashionand his label the most sought after in Pakistan.Established in 1990, the House of Amir Adnan is proudly the largest network ofmenswear in Pakistan. The label has amalgamated the indigenous traditionalism ofthis region with the contemporary sophistication of the modern world. A highlydeveloped method of quality control guarantees the impeccable finesse of hisgarments, bringing them at par with some of the best fashion houses of the world.His lines of products are fast translating to the taste of multicultural groups. If hisornamented long coats are being enjoyed as traditional groomswear in Pakistan thenhis contemporary jackets are been worn to discos in New York. His clients are just asdiverse: men who walk in from the street, celebrities who rule world of showbiz andstyle and of course high level statesmen including Pakistan’s President PervezMusharaf, Prime Minister Shaukat Aziz, India’s former Prime Minster Vajpayee,Hamid Karzai, President of Afghanistan, Paul Bringel, Prime Minister of Mauritiusand Crown prince of Bahrain. The statement is success, the achievement is style.

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Links:AmirAdnan.com

Amir Adnan will represent the generation of multicultural diversity: a generation ofpeople who are citizens of the world but seek a dot of cultural recognition. It’s allabout making statements, not following convention; looking successful, not carewornand having the poise and vision of tomorrow’s man.

History of Amir Adnan1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a businessgraduate by profession, stepped out to realize his own individual style, at the sametime translating it to the demands of a frustrated market. The need for a simple necktietook him to Italy where he trained and returned with an ingenious approach toreconstructing this basic accessory. Suddenly ties were no longer boring orstereotyped; the image metamorphosizing from the severity of formalwear to theemancipation of the modern day man. The new image of the tie spoke for a new era ofmenswear in Pakistan.Packed with insatiable desire to design, Amir Adnan was charged with an energy torevolutionize mind sets and stimulate the senses of the modern eastern man. In 1992he designed his first range of italic jeans, conventional denims block printed with ahint of ethnicity, and launched them in America. The juxtaposition of two seeminglyheterogeneouscultures set the international market on fire, giving Adnan his cue to venture up thesame path. This path, relatively unknown at that time, had taken him from strength tostrength to the international fame which he has achieved today.Adnan began researching the different dimensions of his newly found passion and in1994, at a close friend's wedding, realized that fashion to him would not be aboutmodernizing culture but more about making one's identity universally acceptable. Hismission was to revive theSherwani, the traditional long coat, which was buried with the lords and maharajas ofyesteryear. The modern day man had adopted the western three piece suit as the onlyacceptable vision of grooms wear and Adnan had vowed to change that. He had thevision to see that it was our indigenous craft and attire which would help us make it tothe international map of fashion.Today, almost 15 years later, Amir Adnan's design philosophy has evolved clearly,marking itself permanently on the map. His is the largest enterprise of designerclothing in Pakistan, creating a retail and manufacturing structure that can rival aninternational competitor. His lineof prêt a porter is available in nine outlets in Pakistan and eight in USA and hisexclusive couture, especially highly ornamented traditional grooms wear, caters to animportant list of clientele.Answering to why Amir Adnan is considered Pakistan's first International MenswearLabel, he humbly replies: "When I create a Kurta, a chemise or even a shirt, I think ofmy man wearing it at a formal dinner hosted at an International Convention in Londonor at a warm family gathering at Eid. I see him using it with the same ease andaplomb. I takeexquisite elements of our culture and synchronize them on modern silhouettes-whileensuring that the price points back at the product!"Corporate Profile:Number of retail outlets: 11

1. Jumeriah, Dubai.2. Park Towers, Karachi.3. Dolmen Mall, Karachi.4. Zamzama, Karachi.5. KDA, Karachi.6. Korangi, Karachi.7. Defence, Lahore.8. Gulberg, Lahore.9. Islamabad.10. Multan.11. Faisalabad.

Retail Stockists in U.S.A: 41.San Jose2. Los Angles3. Chicago4. New Jersey

Personal AchievementAwarded President’s Pride of Performance on 14th August 2005. The highest awardgiven to civilian in the field of arts in Pakistan.

Brand ProfileAmir Adnan is always coming up with innovative ideas. Following are the venturesthat are going to be launched soon.Amir Adnan BridalsIndulgence in the romance of exotic cultures from Asia, Africa and Europe andtranslating them into the wedding outfit for the global bride.FnkAsiaA new fashion line which is a culmination of a luxury product and an affordable one.This line represents freedom of expression and elaborate fancy designs mixed withplain fabrics skillfully treated. Here the traditional trend and design meets modernabstractionism in style. This type of fashion has been around for quite a while but thisis the first time it is being taken to the masses and hence new frontiers are beingreached.The emphases are on revolutionizing street fashion and in effect styling the nationwith a new look. ‘FnkAsia’ represents the growing global trend towards casualclothing and uses the latest designs in both men’s and women’s clothing to achievethis. The profile ranges from ages 16 to 60.* Special Thanks To Mr. Basit Ali (Branch Manager Dubai - Amir Adnan)

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