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Airport Parking Sponsorship Program Case Study

Sewell

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AMI keeps you engaged with current customers and in front of new onesMarketing Income represents a unique way to get involved with experiential marketing and integrated sponsorship programs within airports and other public venues.

Our innovative programs let you: Engage passengers throughout the travel experience Create smart, measurable ways for consumers to interact with your brand Improve the overall passenger experience while increasing brand awareness and building

brand loyalty Provide customized in-airport promotions to drive and increase purchasing

We develop customized, branded experiences inside 200+ of the top airports across the U.S. These programs engage, educate and entertain millions of travelers.

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Sewell & AMIParking Sponsorship

Situation: Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the crowd. Dallas Love Field is going through unprecedented passenger growth in the millions with 52% more passengers in Jan-May 2015 over the same period last year. The objective was to offer a VIP level of travel experience to Sewell customers.

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Tactics: AMI worked with the marketing team at Sewell to identify key non-traditional media assets and unique customer activations to make a significant impact on local consumers. In partnership with airport management we set out to integrate the Sewell brand with the very popular valet parking program managed by Parking Company of America. Entitlements and inventory include:

Sewell & AMIParking Sponsorship

• Sewell branded attendant uniforms• Branded drop off/pick up locations• Valet Parking – Brought to you by Sewell • Surprise and delight activations • Social media integration• Special benefits for Sewell customers• Automobile display – Cadillac, GMC, Lexus• Text to retrieve capabilities• Sewell branding integration within the Love

Field website and all valet signage

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Results: The growth in popularity of the Sewell Valet Program has exploded with vehicle usage increasing year over year by 97% to an average of over 5,350 vehicles per month. Sewell is driving consumers to their showrooms with strategically placed branding combined with creative surprise and delight elements. “Dallas Love Field is very pleased to be working with AMI on the current valet sponsorship program. The Sewell Sponsorship has been very effective for all parties and AMI has done an excellent job managing all aspects of the program and consistently delivers upon commitments that were made to the airport and this important client.” Ross McKillip – Dallas Love Field – Mission accomplished. One very busy airport and one very happy client.

Sewell & AMIParking Sponsorship

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THANK YOU

For more information please contact:

Jeff Eischen201-891-5590jeischen@airport-marketing.com