Amherst Media Fall 2011 Catalog/Brochure of New Photography Books!

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fall 2011 photography books AMHERST MEDIA ® www.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298 Christopher Grey’s VINTAGE LIGHTING DIGITAL PHOTOGRAPHER’S GUIDE TO PORTRAIT LIGHTING TECHNIQUES FROM 1910 TO 1970 Available September 2011 C hristopher Grey shows you how to capture the lighting styles of bygone eras—but with today’s cam- eras, light sources, and postproduction tools. Learning to produce these rarely attempted styles will take your por- trait work to the next level. $34.95 list, 8.5x11, 128p, 200 images, Grey. (ISBN 978-1-60895-221-2) Order no. 1945. FEATURES: 1910S: Simulating skylight and window lighting 1920S: Soft shadows, upward shadows, crosslighting 1930S: Deep shadows, tonal mergers, backlighting, under- and overexposure 1940S: Hard light, deep shadows 1950S: Action portraits, classic pinups 1960S: Street-style lighting, colored gels, tight headshots ENGAGEMENT PORTRAITURE MASTER TECHNIQUES FOR DIGITAL PHOTOGRAPHERS Available September 2011 E ngagement portraits are a tradi- tional rite of passage for couples. In this book, Tracy Dorr shows you how to go beyond what’s expected, de- livering images that will delight couples and boost your bottom line. $34.95 list, 8.5x11, 128p, 200 images, Dorr (ISBN 978-1-60895-227-4) Order no. 1946. FEATURES: Maximizing your booking interviews Planning personalized sessions Formal and informal sessions Boosting your sales and market visibility Developing your personal style CONTRIBUTORS INCLUDE: Dave and Quin Cheung, Evan Laettner, Jeff and Snjezana Fisher, Jenean Mohr, Joseph Priore, Kelly Moore, Rick and Bernadette Unis-Johnston, Nicole Knauber, Riccis Valladares, and Yuliya Shevchenko. LIGHTING ESSENTIALS A SUBJECT-CENTRIC APPROACH FOR DIGITAL PHOTOGRAPHERS Available October 2011 D on Giannatti demonstrates an ap- proach to lighting that puts the subject first—challenging you to explore the contours and textures of each sub- ject, determine exactly what you want to say in your image, and develop a plan for achieving that look through careful lighting. $34.95 list, 8.5x11, 128p, 215 images, Giannatti (ISBN 978-1-60895- 232-8) Order no. 1947. FEATURES: Previsualizing more thoroughly Taking control of every quality of light— and using them to your advantage Shooting with natural light, studio strobes, speedlights, or any combination of light sources Working in the studio or on location Sample shoots to explore—and sample assignments to try yourself

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New Instructional Photography books available from your favorite Photo Book Publisher, Amherst Media!

Transcript of Amherst Media Fall 2011 Catalog/Brochure of New Photography Books!

Page 1: Amherst Media Fall 2011 Catalog/Brochure of New Photography Books!

fall 2011 photography booksamherst media®

www.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298

Christopher Grey’s

Vintage Lightingdigital photographer’s guide to portrait lighting techniques from 1910 to 1970

Available September 2011

Christopher Grey shows you how to capture the lighting styles of

bygone eras—but with today’s cam-eras, light sources, and postproduction tools. Learning to produce these rarely attempted styles will take your por-trait work to the next level. $34.95 list, 8.5x11, 128p, 200 images, Grey. (ISBN 978-1-60895-221-2) Order no. 1945.

Features: 1910s: simulating skylight and window lighting

1920s: soft shadows, upward shadows, crosslighting

1930s: deep shadows, tonal mergers, backlighting, under- and overexposure

1940s: hard light, deep shadows

1950s: action portraits, classic pinups

1960s: street-style lighting, colored gels, tight headshots

engagement Portraituremaster techniques for digital photographers

Available September 2011

Engagement portraits are a tradi-tional rite of passage for couples.

In this book, Tracy Dorr shows you how to go beyond what’s expected, de-livering images that will delight couples and boost your bottom line. $34.95 list, 8.5x11, 128p, 200 images, Dorr (ISBN 978-1-60895-227-4) Order no. 1946.

Features: maximizing your booking interviews

planning personalized sessions

formal and informal sessions

Boosting your sales and market visibility

developing your personal style

contributors incLude:dave and quin cheung, evan laettner, Jeff and snjezana fisher, Jenean mohr, Joseph priore, Kelly moore, rick and Bernadette unis-Johnston, nicole Knauber, riccis Valladares, and Yuliya shevchenko.

Lighting essentiaLsa suBJect-centric approach for digital photographers

Available October 2011

Don Giannatti demonstrates an ap-proach to lighting that puts the

subject first—challenging you to explore the contours and textures of each sub-ject, determine exactly what you want to say in your image, and develop a plan for achieving that look through careful lighting. $34.95 list, 8.5x11, 128p, 215 images, Giannatti (ISBN 978-1-60895-232-8) Order no. 1947.

Features: previsualizing more thoroughly

taking control of every quality of light—and using them to your advantage

shooting with natural light, studio strobes, speedlights, or any combination of light sources

Working in the studio or on location

sample shoots to explore—and sample assignments to try yourself

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Painting with a Lensthe digital photographer’s guide to designing artistic images in-camera

Available October 2011

Take a more purposeful approach to your shooting by making critical artistic de-

cisions in the presence of the scene or sub-ject that inspired you—rather than hours (or weeks) later in front of a computer. $34.95 list, 8.5x11, 128p, 280 images, Deutschmann. (ISBN 978-1-60895-237-3) Order no. 1948.

AdvAnCed underwater PhotograPhytechniques for digital photographers

the portrait photographer’s guide to Posing, 2nd ed.

Available november 2011

Rangefinder editor Bill Hurter teaches you the rules of posing—and when to

break them. With insights from top photog-raphers, this book will help you please your clients and achieve your artistic goals. $34.95 list, 8.5x11, 128p, 180 images, Hurter. (ISBN 978-1-60895-243-4) Order no. 1949.

Features: techniques for photographing weddings, families, seniors, children, and more

posing basics and refinements taking your posing beyond the ordinary

contributors incLude:salvatore cincotta, Brett florens, Beth forester, Jim garner, and Jerry ghionisri

Features: dividing a scene into tiers and making decisions about how they should relate

creative lighting effects for adding color and enhancing the mood in your images

inventive techniques for multiple exposures, panning, and zooming—as well as “ripping,” “punching,” and “finger painting”

the Art Of oFF-camera FLash PhotograPhytechniques and images from professional digital photographers

Available november 2011

Lou Jacobs Jr. goes behind the scenes with top photographers, exploring their ap-

proaches to using off-camera flash in the stu-dio and on location. This book is packed with great images and important insights for pros! $34.95 list, 8.5x11, 128p, 215 images, Jacobs. (ISBN 978-1-60895-275-5) Order no. 2008.

Features: mixing flash with ambient light

photographing portraits, weddings, and more

Working with remote strobes

Featured PhotograPhers incLude:Bill cramer, claude Jodoin, Bert stephani, pete Winkel, sergio, david perris, and mike duhon

Available december 2011

Underwater photography is fun, but it becomes even more enjoyable as you

advance your skills. In this book, Larry Gates shows you how to create images that are tech-nically flawless and shares photo tips from a variety of talented underwater shooters. $34.95 list, 8.5x11, 128p, 230 images, Gates. (ISBN 978-1-60895-253-3) Order no. 1951.

Features: understanding what makes a “perfect” image

using one- and two-light strobe setups for enhanced control

seeking unique subjects and unusual behav-iors for more compelling underwater images

tips for planning a shoot and conceptualizing the images you want to create

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BOutique baby PhotograPhythe digital photographer’s guide to success in maternitY and BaBY portraiture

Available december 2011

Boutique photography is all about choice and experience. In fact, far

more than price, it’s style and qual-ity that attract perfect-fit clients to this type of studio. In this book, Mimika Cooney shows you how to make all the right decisions when building your business—from targeted marketing, to stellar customer service, to image and product designs that will help you stand out from the crowd. $34.95 list, 7.5x10, 160p, 200 images, Cooney (ISBN 978-1-60895-259-5) Order no. 1952.

Features: understanding what women (and partic-ularly moms-to-be) want and targeting your marketing efforts to reach them

customizing your maternity, newborn, and children’s portraits to meet the highest standards of quality—and exceed your clients’ expectations

maximizing your on-line presence with tips for search-engine optimization, blogging, and social networking

Branding your business for a consistent message that strikes a chord with your target demographic

behind the shutterthe digital Wedding photographer’s guide to financial success

Available January 2012

As Salvatore Cincotta demonstrates in this must-have book, you don’t

have to be a business-school gradu-ate to build a thriving photography venture. With these no-nonsense ap-proaches to establishing and maintain-ing a profitable operation, you’ll learn how to make a good living doing what you love! $34.95 list, 7.5x10, 160p, 200 images, Cincotta (ISBN 978-1-60895-264-9) Order no. 1953.

Features: establishing a solid business plan and setting goals to help you progress

getting the most out of bridal shows

harnessing the power of blogging and social networking

differentiating yourself in the market so potential clients understand why they should choose you

Boosting your efficiency for bigger profits and a better quality of life

designing customized packages and pricing

mastering the art of the soft sell, leading to enhanced profits and a great relationship with your clients

studio Lighting unPLuggedsmall flash techniques for digital photographers

Available January 2012

Thanks to advances in flash technol-ogy, studio photography is now

within the reach of everyone with a cam-era. As Rod and Robin Deutschmann show in this book, all you need is your creative vision, a few small flash units, and a place to experiment! $34.95 list, 7.5x10, 160p, 300 images, Deutschmann (ISBN 978-1-60895-269-4) Order no. 1954.

Features: selecting some basic gear that will give you lots of flexibility without breaking your budget

creating a studio in your kitchen, living room, garage, or backyard

lighting techniques for portraits and still-life images

setting up a wireless triggering system

tips for supporting your flash units

modifying the light from your flash to create just the look you have in mind

Building your own flash modifiers

adding colored gels for special effects

dozens of exercises to put your new skills to the test

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mASter’S Guide tO oFF-camera FLashprofessional techniques for digital photographers

Available february 2012

Do you notice how some images just pull you in? In this book, Barry Staver shows

you how adding off-camera flash can help you attain more of these powerful, emotional re-sults in your own photography. $34.95 list, 7.5x10, 160p, 180 images, Staver. (ISBN 978-1-60895-248-9) Order no. 1950.

500 Poses fOr PhotograPhing high schooL seniors

PhotograPhing architecturelighting, composition, postproduction, and marKeting techniques

Available february 2012

John Siskin guides you through the process of designing professional interior and exte-

rior images—from attracting clients, to plan-ning and executing each shoot, to refining your images in postproduction. $34.95 list, 7.5x10, 160p, 180 images, Siskin. (ISBN 978-1-60895-300-4) Order no. 1955.

Features: choosing the right camera and lighting gear

the challenges of architectural photography

using the existing light or augmenting it

attracting clients to your business

a portfolio of images created on assignment and discussed in detail

Features: adding flash to improve the existing light—or designing setups where flash is the sole source

triggering one or more off-camera flash units

techniques for portraiture, wedding photogra-phy, editorial images, and more

practical examples showing how off-camera flash was used on actual assignments

hoLLywood Portraitshot-light techniques for professional photographers

Available march 2012

Photographers in the silver-screen era used hot lights to create their signature looks.

Today, the glamorous looks these lights can produce are experiencing a resurgence. In this book, you’ll learn how to use them effectively. $34.95 list, 7.5x10, 160p, 280 images, Szoke.(ISBN 978-1-60895-305-9) Order no. 1956.

Features: choosing the right gear for this style of portrait photography

adapting your lighting design to each subject

photographing men, women, and children

ample lighting diagrams to facilitate learning

posing and clothing to enhance the look

Available march 2012

Stuck in a rut? Looking to freshen up your work with some new poses? Exploring

the outstanding images in this comprehen-sive collection will provide the inspiration you need to design more interesting poses—and make your seniors look great. $34.95 list, 8.5x11, 128p, 500 images, Perkins. (ISBN 978-1-60895-311-0) Order no. 1957.

Features: images from over a dozen top senior portrait photographers

head-and-shoulder, three-quarter, and full-length poses

a wide range of traditional, casual, and editorial poses

poses for both guys and girls