Amesty InternationalONM Seminar.

About Amnesty

▪ Where it all began in 1961, Peter Beneson

▪ For human Rights all over the world

▪ Research Advocacy and Lobbying Campaigns and Action

Major points▪ 1961, Peter Benenson, founded launchd “Appeal for Amnesty” after 2 portugese students

were jailed for raising a toast to freedom.

▪ 1963, The first prisoner of conscience is released, after long campaigning.

▪ 1972, Amnesty launches its first campaign against torture. 12 years later the UN votes to combat torture worldwide.

▪ 1977, Nobel peace prize winner for contributing to ‘securing the ground for freedom, for justice, and thereby also for peace in the world’

▪ 1980, launched the first campaign against the death penalty

▪ 1993, Amnesty campaigns for an international criminal court (icc) to bring those responsible for genocides and war crimes to justice.

▪ 2006, Nelson Mandela became ambassador for Amnesty

▪ 2007, Ali Sayed al- Shihabi was released after being arrested for expressing his opinion on the internet.

Financial

▪ Receives an income of an overwhelming number of individuals over the world.

▪ Do not accept funds from governments and political figures

▪ Businesses willing to fund Amnesty are carefully vetted before accepting funds.

Amnesty International:Online Marketing Strategy

Amnesty International use proper website, blogs as well as mobile apps in order to reach an important social presence online and communicate their commitment worldwide.

Through the newsletters, social media such as Facebook or Twitter, magazines and proposal of membership, Amnesty International build partner Networks and raise people awareness around the NGO actions

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