America’s Mailing Industry Untold Stories of the U.S. Postal Service / Private Sector Partnership...
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Transcript of America’s Mailing Industry Untold Stories of the U.S. Postal Service / Private Sector Partnership...
America’s Mailing IndustryUntold Stories of the U.S. Postal Service / Private Sector Partnership
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National Postal Museum Objectives
• Tell the story of the United States Postal Service
• Tell the story of the history, heritage and heroes of the United States and other countries using postage stamps
• Support a priceless collection of 6 million objects
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An innovative partnership between the United States Postal Service and private enterprise, which uses or supports the Postal Service’s network to provide essential services to American consumers and businesses.
The Mailing Industry…
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Mailing Industry Integration
U.S. Postal Service Network
Acceptance OriginProcessing
Transportation
DestinationProcessing DeliveryTransportatio
n
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• $67 Billion • 155 Billion Packages & Letters
Mailing Industry…
Size & Scope…
U.S. Postal Service…
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8 Million Employees
Annual Revenue =$1.3 Trillion
8.6% of US GDP
200+ Years Old
Objective:To be the preeminent source and story-teller of the USPS/Mailing Industry partnership – past, present & future
Two prong approach:1) NPM Website2) Interactive Rotating Exhibit
USPS/Mailing Industry Partnership Project…
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Website Strategy…
OverviewImpacting Lives
U.S. Postal Service
Company Stories
Interesting Facts
Main Navigation
Industries
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Introduction to project
Industry spokesperson
OverviewWebsite Strategy:
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Shopping Sending & Delivery Information
Relationships Finances
Supporting the needs of consumers and businesses around the world…
Impacting Lives
Website Strategy:
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Citizenship
USPS Historian Curating Story
Historical Perspective
Major Milestones
USPS Leaders
Benefitting USPS
Benefitting American Consumers & Businesses
U.S. Postal Service
Website Strategy:
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Industry Overviews
Narrated Video Intros (CEO Level)
USPS Relationship
Impacting Lives
IndustriesWebsite Strategy:
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IndustriesWebsite Strategy:
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ENVELOPE
MANUFACTURING
EXAMPLE
Overview… State of the Industry… Industry Leaders…
Pioneers…Artifacts… Research…
Company History: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.
U.S. Postal Service Partnership: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.My Company Helps With Shopping: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.
EXAMPLECompany Stories
Website Strategy:
My Company Helps With Managing Finances: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.
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Who’s Telling Their Story…
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Who’s Telling Their Story…
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Top 10 Things You Should Know About the U.S. Postal Service
Innovation in the Mail
Size and Scope
Fun Facts
Information Technology
Other TBD
Interesting Facts
Website Strategy:
USPS Supplied (examples from usps.com):
Industry Supplied (examples): EMA Jobs Study
Other TBD
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Questions?
K
Questions? ?
