America's Common Values - results from the US National Values Assessment 2009-2011

www.valuescentre.com 1www.valuescentre.comwww.valuescentre.com

America’s Common ValuesResults from the US National Values Assessment

2009-2011 Cultural Evolution

2

Who are we?

We are the people of the United States of America.

3

Who we are and how we have changed – Personal Values

Consistent Values 2009-2011

familycaring

humor/funhonesty

responsibilityaccountabilitycompassionfriendship

independencerespect

No longer among top values

patience

4

Who we are and how have we changed – Personal Values

“Accountability” is becoming more important in our personal lives, having increased by 6 percentage points.

“Accountability” is becoming more important in our personal lives, having increased by 6 percentage points.

Since 2009, accountability has moved up from #9 to #6

in the top personal values.

5

Our Working Lives

Organizational values

How we build success, for our companies

and ourselves

6

Our working lives Organizational Values – Current Culture


accountabilitycustomer satisfaction

teamworkcost reductionachievement

community involvementcommitment

being the best


continuous learning

New top values 2011

bureaucracy

Cultural Entropy2009 = 15% 2011 = 14%

7

Our working lives Organizational Values – Current Culture

Values Matches 2009Values Matches 2009

66 values matches between the values matches between the Current and Desired CulturesCurrent and Desired Cultures







7 or more Values Matches show that employees have confidence in the direction their organizations are heading.

7 or more Values Matches show that employees have confidence in the direction their organizations are heading.

8

What we wantOrganizational Values – Desired Culture


accountabilitycustomer satisfaction

continuous improvementcommitmentadaptabilityteamwork

achievementintegrity


efficiencyopen communication

professionalism

New top values 2011

coaching/mentoringcommunity involvement

9

What we wantOrganizational Values – Desired Culture

We see a need to contribute to a greater good through the work we do.We see a need to contribute to a greater good through the work we do.

2011 Desired Culture Values

Finance

Client

Relations

Culture


Fitness

Evolution

Societal

Contribution

Societal

Contribution

Finance

10

Our National Perspective

America’s National Values

The foundation upon which our nation is

governed

11

Our National PerceptionNational Values – Current Culture


blamebureaucracy

wasted resourcescorruption

materialisticuncertainty about the future

conflict/aggressioncrime/violenceunemployment


poverty

New top values 2011

short-term focus

Cultural Entropy2009 = 52% 2011 = 56%

12


In 2011, “blame” rises to the top Current Culture

value in the nation. “Bureaucracy” and

“wasted resources” finish

the top 3 values.

In 2011, “blame” rises to the top Current Culture

value in the nation. “Bureaucracy” and

“wasted resources” finish

the top 3 values.

“Corruption” falls from the #1 to the #4 position in the Current Culture.

13


“Uncertainty about the future,” “wasted resources” and “materialistic” are issues that supersede concerns around “crime/violence” in 2011.

14


“Unemployment” and “crime/violence” continue to trouble the nation.

15


“Short-term focus” emerges as a top value in 2011, while “poverty”

falls out of the top values.

16


Political Affiliation

Overall Democrat Green Independent Libertarian Other affiliation

Prefer not to answer Republican

Entropy 56% 56% 60% 62% 62% 45% 55% 58%blame (L) bureaucracy (L) centralized government (L) conflict/aggression (L) corruption (L) crime/violence (L) diversity elitism (L) entrepreneurial ethnic discrimination (L) hatred (L) human rights illiteracy materialistic (L) military strength short-term focus (L) uncertainty about the future (L) unemployment (L) wasted resources (L)

Political Differences

17

Cultural Entropy Scores by Nation

May 2009

Aug 2008

Aug 2007

March 2009

Sept 2008

2007June 2011

Feb 2001

May 2009

Jun 2009

Mar2009

18

Estimated Cost of Entropy – National GDP

GDP$US,000

Cultural Entropy

Estimated cost to the national

economy $US,000

USA 14,700,000,000 56% 18,709,090,909

UK 2,650,000,000 43% 1,999,000,000

Canada 1,400,000,000 32% 658,000,000

Belgium 498,000,000 53% 561,000,000

Sweden 454,000,000 31% 216,000,000

Venezuela 314,000,000 72% 807,000,000

Denmark 312,000,000 21% 83,000,000

Finland 238,000,000 48% 219,000,000

Latvia 27,000,000 54% 32,000,000

Iceland 20,000,000 54% 24,000,000

Bhutan 1,197,000 4% 50,000

NB. Initial estimates based on calculation methods used for organisations. More research being done in this area.

19

What we wantNational Values – Desired Culture


accountabilityconcern for future generations

employment opportunitiescaring for the elderly

caring for the disadvantagedpeace

financial stability


affordable housingquality of life

poverty reduction

New top values 2011

economic growtheffective healthcare

educational opportunities

20

Political Perspectives

What we want National Values – Desired Culture

Political Affiliation Overall Democrat Green Independent Libertarian Other affiliation Prefer not to answer Republicanaccountability affordable housing caring for the disadvantaged caring for the elderly commitment compassion concern for future generations conflict resolution economic growth educational opportunities effective healthcare employment opportunities environmental awareness equality ethics financial stability freedom of speech governmental effectiveness honesty human rights integrity law enforcement long-term perspective peace personal freedom poverty reduction quality of life self-reliance social justice social responsibility trust

21

What We Want

In 2009, we saw the need for In 2009, we saw the need for “achievement,” “efficiency” and “achievement,” “efficiency” and

“professionalism” in “professionalism” in our working lives.our working lives.

In 2009, we saw the need for In 2009, we saw the need for “achievement,” “efficiency” and “achievement,” “efficiency” and

“professionalism” in “professionalism” in our working lives.our working lives.

Today, those values have been Today, those values have been replaced by replaced by

“coaching/mentoring” and “coaching/mentoring” and “community involvement”.“community involvement”.

22

What We Want

We see a new need to contribute to a greater good through the work we do.


Finance

Client

Relations

Culture

Societal

Contribution


Finance

Fitness

Evolution

Societal

Contribution

23

How We Get There

““AccountabilityAccountability” 2011” 2011

#6 in Personal Values#6 in Personal Values#1 in Org. Current Culture#1 in Org. Current Culture#1 in Org. Desired Culture#1 in Org. Desired Culture

#1 in National Desired Culture#1 in National Desired Culture

““AccountabilityAccountability” 2011” 2011

#6 in Personal Values#6 in Personal Values#1 in Org. Current Culture#1 in Org. Current Culture#1 in Org. Desired Culture#1 in Org. Desired Culture

#1 in National Desired Culture#1 in National Desired Culture

““Accountability” is an across-the-Accountability” is an across-the-board values match inboard values match in organizational culture organizational culture

– 2009 and 2011 – 2009 and 2011

““Accountability” is an across-the-Accountability” is an across-the-board values match inboard values match in organizational culture organizational culture

– 2009 and 2011 – 2009 and 2011

Are we beginning to see that change starts with the individual?Are we beginning to see that change starts with the individual?Are we asking for accountability from ourselves as well as our leaders? Are we asking for accountability from ourselves as well as our leaders?

24

How We Get There

“Our challenges may be new. The

instruments with which we meet them

may be new. But those values upon which our success

depends...these things are old. These things are true. They have been the quiet force

of progress throughout our history. What is

demanded then is a return to these truths”

.~ Barack Obama

“Our challenges may be new. The

instruments with which we meet them

may be new. But those values upon which our success

depends...these things are old. These things are true. They have been the quiet force

of progress throughout our history. What is

demanded then is a return to these truths”

.~ Barack Obama

America's Common Values - results from the US National Values Assessment 2009-2011

News & Politics

Transcript of America's Common Values - results from the US National Values Assessment 2009-2011