American Vogue Ce’Erica Roland Ferguson History of Fashion FASH 247-A01

The History of...

What does it mean?

Vogue: Mode of fashion prevalent at any particular time; popular reception, repute, generally used in the phrase ‘in vogue’: as, a

particular style of dress was then ‘in vogue’; such opinions are now ‘in vogue.

In The Beginning

Created by Arthur Turnure

First issue released December 17th, 1892 - New York, NY

A weekly journal of fashion, society, and the ‘ceremonial side of life’ for a small circle of socially elite New Yorkers.

Tailored towards an elite audience.

The Big SwitchCondé Montrose Nast

● The founder of Conde Nast Publications, who bought Vogue in 1909

● Vogue, which was originally an American publication which had been existence since 1892

● He transformed a 24-pages weekly society journal that featuring fashion news, verse and humorous drawings into a monthly magazine, Vogue.

● The covers were done by the most brilliant illustrators and photographers in the industry, which then became a representation of the movements in each decade

December 1892: a weekly society journal, releases its first issue in America

June 1909: Vogue thrived after Condé Nast Publications acquired the magazine. The magazine started printing more pages and its main audience became women.

Vogue Editor In Chief History

1914

Edna Woolman

Chase

1963

Diana Vreeland

1952

Jessica Daves

1971

Grace Mirabella

1988

Anna Wintour (current)

October 1952

July 1915

September 1963

December 1971

November 1988

Fashion through the years (1950-1959) Closing the gap (class and age division)

Popularity of makeup

Mystique - mysterious/seductive feel

The Little Black Dress - “The core of every collection”

Fashion through the years (1960-1969)

Mary Quant - the miniskirt

fresh innocence

Men in fashion vogue

Futuristic fashion

fascination

Fantasy movement

nudity

ethnic blending

Fashion through the years (1970-1979)

Anarchy - wild experimentation

Glam rock

loose-fitting clothes (Hippies)

body space

Punk era

rebellious youth

Independence of style from fashion

Vogue’s quote on Style

“Those who have style can indeed accept or ignore fashion. For them fashion is not something to be followed, it is rather

something to be set, to select from or totally rejected. Style is spontaneous, inborn. It is gloriously deliberate, unpremeditated

but divine gift of the few”

Vogue Covers Then and Now

Ground Making Moments in Vogue

December, 1998

Hillary Clinton becomes the first American first lady to

grace Vogue’s cover. (Michelle Obama repeated the feat in

2009 and 2013.

August, 1974

Beverly Johnson makes history by covering the magazine’s

American edition.

May, 1961

Recognizable only by her lips and eyes, Sophia Loren becomes one

of the first celebrities to grace the cover.

July, 1932

Edward Steichen’s image of a swimmer holding a beach ball

aloft is the first color photo used on a Vogue cover

Where is Vogue Now

“Vogue places fashion in the context of culture and the world we live in—how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next.”

After 120 years what's next?

● Apps for phones & tablets

● Access to the online archive- SCAD Library

● Continue to set the standards for fashion for women all over the world

● Anna Wintour retirement???

https://www.youtube.com/watch?v=tBOCMQd6QFs

Bibliography"Anna Wintour comments on the future of vogue". 4 Dec 2008. Retrieved from http://www.fashionologie.com/Anna-Wintour-Comments-Future-Vogue-Steven-Meisel-Expensive-Taste-2567832.

Diana Vreeland. (n.d.). Retrieved from http://www.vogue.com/voguepedia/Edna_Woolman_Chase

Hill, Daniel Delis. As Seen in Vogue: A Century of American Fashion in Advertising. Lubbock: Texas Tech UP, 2004. Print.

In Vogue: An Illustrated History of the World's Most Famous Fashion Magazine. New York: Rizzoli, 2012. Print."Newstand: 1925 Vogue." uwf. N.p., n.d. Web. 26 Oct. 2015. <http://uwf.edu/dearle/enewsstand/enewsstand_files/Page4382.htm>.(n.d.). Retrieved from http://serenitystitchworks.com/art-and-design-information/history-of-the-invincible-vogue-magazine/.

Smith, E. (0). Retrieved from http://acculturated.com/2012/06/26/the-early-years-of-vogue-magazine/

Watson, Linda. "The Decades." Vogue Fashion: Over 100 Years of Style by Decade and Designer, in Association with Vogue. Buffalo: Firefly, 2008. 69+. Print.