American Salon
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Transcript of American Salon
Hair heads to the heights in Lucie
Doughty’s latest collection
CRIMP MY STYLE Aveda’s Antoinette
Beenders taps into the
texture trend
COME TOGETHER Redken stylists unite for
the Shapes & Shadows
collection
High Society
January 2011
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Be the first to explore plant-powered, stylist-tested be curly style-prep. Join the Aveda network. Call 888.283.3227 or visit aveda.com to learn more.
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Together. A passion for hairwworworwoo ldml mdmmmdmmll ml mmaaaagsagsagsggsgsagsagsagsgsgsggsgsagsgsgsaaagagaagsgsgagagsgsggsgsaaagsaagsaagggagsgsgsgsaagsaaaggsgsgsaagsgggagagsgsaaagsgagsaaaggsgaaagaagaggggsaaagaaaggggagsaagsggsaaaagggsaaaggggggg
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Rebuild beautyfrom within.
New BC Hairtherapy: With Amino Cell Rebuild for enduring hair beauty. The next generation of BC Hairtherapy delivers a new level of performance with the innovative Amino Cell Rebuild technology. It identifies damaged hair cells and specifically rebuilds the hair structure. For hair that boasts healthy shine and natural elasticity for lasting hair beauty.
2010 © Schwarzkopf Professional, Inc., Culver City, CA 90230 · 1-800-707-9997 · www.schwarzkopfusa.com
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Kristi Hodge > Paul Mitchell
The Awapuhi Wild Ginger
line is amazing! After 1
KeraTriplex Treatment,
I bought all of the back bar
and retail for my salon.
Already have people,
non-clients, coming from
all over to get a hold of
the products.
Brent Wedin > Paul Mitchell
Awapuhi is the perfect
choice as we embrace the
chemical revolution. Since
offering the Awapuhi
KeraTriplex Treatment, my
clients are actually coming
back every 4 weeks!
Benjamin Jay > Paul Mitchell
Our service dollars are up
because the treatment is
amazing and people are
pre-booking it with their next
color service. On top of that,
Take Home recommendations
are quite easy because of the
results that the products
are delivering.
Be Part of the Buzz on
To get Awapuhi Wild Ginger® in your salon, contact your John Paul Mitchell Systems Distributor.
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Rachel Eickholt Meyers > Paul Mitchell
My salon is SMALL, but
I invested in the VIP Kit.
If you have an Awapuhi
Wild Ginger night, you
can make the money back
just by charging $30 per
treatment and consider all
the retail free!
Jeff Swaner > Paul Mitchell
We are having a hard time
keeping the Awapuhi line
on our shelves. It surpasses
expectations and delivers
the perfect price point for
our salon. It’s been the most
successful retail product
launch we have had in 17
years of being in business.
Tracy Kukola > Paul Mitchell
We have done so many
treatments with Awapuhi
Wild Ginger. Everyone
loves it. My stylists love the
fact that they are making
more money and so do I.
Amanda Nare Wilson > Paul Mitchell
I am still amazed at how
you can see the results
after just 1 wash with the
Awapuhi Wild Ginger
shampoo & cream rinse
plus a little treatment.
It’s an automatic sell
every time!
Jessica Garofalo > Paul Mitchell
The Awapuhi Styling
Treatment Oil is out of
this world! It’s like gold in
a bottle, and the smell is
amazing. We can’t keep it
in stock...it’s our number
one seller right now.
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America’s Best SalonsYour VIP Access to the Best Salons
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DID YOUMAKE THECUT?
AmericasBestSalons.com
The experts have chosen.
Find out at:
Get teased at youtube.com/americasbestsalonsMEDIA PARTNER
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14 American Salon January 2011
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76 Tea Party
Paul Mitchell Editorial Director Lucie
Doughty brings beautifully dressed
hair back into the spotlight.
82 Taking Shape
Eight Redken artists from around the
world create a collection meant to
inspire other stylists’ talents.
IN EVERY ISSUE
16 American Online
20 Publisher’s Note
22 Viewpoint
24 Cover Look
90 Show Biz
91 The Wire
100 Final Cut
FEATURES
26 Young Americans
Allyson Tinberg turned her passion for
hair into a thriving career.
28 Notebook
Katy Perry’s new collection for OPI,
Turbo Power on the set of Gossip Girl,
eyes get bedazzled, new candles and
fragrances, luggage tags and cosmetic
cases for easy and stylish travel
32 Better Business
Useful iPhone apps to download;
Organic Salon Systems’ new
e-commerce site for beauty pros; Privé
Salon shines in Ambler, PA; top salons
in Lincoln, NE; a simple but polished
men’s look from Oribe
44 Floor Plan
Indra Salon in Andover, MA, has a
focus on fashion.
46 In Studio
Soothing body lotions; a first look
at Redken’s Nature’s Rescue and
Goldwell’s New Blonde; Mike Karg and
Jo Blackwell’s new book; Essie’s winter
collection; best products to keep your
styles in place; hair therapy
66 Style File
Antoinette Beenders showcases her
microcrimping technique; Chrystofer
Benson gets inspired by fur and feathers.
DEPARTMENTS
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WORKSHOP:Don’t miss our brand-new tips and techniques section found on page 54.
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4 LEVELS of lift in
10 MINUTESNEW IGORA COLOR10 SPEEDLIFT+
• Five new premium high-lift shades in warm, neutral and cool color directions
• Unique HighSpeed Booster with hair rebuilding amino acids Arginin and Glycin
• Perfect neutralizing properties• New 10-minute services
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Inspire other stylists around the world
by sharing your 2011 New Year’s
resolutions on our Facebook page.
Twitter Win Great Products!From January 1–February 1, we’ll
be hosting Twitter contests with
prizes that include full-size products
from companies like Goldwell and
Redken to test out on your clients—or
yourselves! Make sure you’re following
us (@americansalon) so you don’t miss
out on your chance to win.
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American Salon BlogVisit blog.americansalonmag.com regularly for all the latest
industry news and event coverage.
Didn’t make it to the Wella
Professionals Trend Vision
Awards in Paris? Read our coverage
on page 90, then check out even more
images from the event online.
Facebook Get your work published in American Salon! The new year often leads to new looks for your clients.
Upload your best makeover images onto our Facebook page for a
chance to be featured in American Salon.
Want to recreate the cut by KMS California Artistic
Director Edwin Johnston seen on page 54? We’ve
got all the steps you need to achieve this cropped ’do.
Make the most of setting goals for
2011 with tips from motivational
speaker Ann Mincey, author
of Get Glowing: You Are a Star,
Right Where You Are (Starshine
Systems, 2005).
americansalonmag.com
CAN’T GET ENOUGH
of Gossip Girl? Read
our article on page
30, then go online
for more behind-the-
scenes hair scoop.
Resolution Mania
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Gemstone • Tourmaline • IONIC TECHNOLOGY®
Available only through full-service distributors
Call 1-800-487-8769 or visit
www.FusionToolsPro.com
Innovative “LINT ALERT”
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HTX008Turbo IONIC® Dryer
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President and Chief Executive Officer Kerry C. Gumas
Executive Vice President and Chief Financial Officer Tom Caridi
Executive Vice President Tony D’Avino
Executive Vice President Gideon Dean
Authorization to photocopy items for internal or personal use of specific clients is granted by Questex Media Group LLC, for
libraries and other users registered with the Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923.
Phone: 978/750-8400; fax: 978/750-4470. Call for copying beyond that permitted by Sections 107 and 108 of the U.S.
Copyright Law. For those not registered with the CCC, send permission requests to questexpermissions@theygsgroup.
com or 800/494-9051, ext. 100. All color separations, proofs, and film produced by Questex Media Group LLC’s Scanning
and Digital Prepress Departments. American Salon does not verify any claims or other information appearing in any of the
advertisements contained in the publication and cannot take any responsibility for losses or other damages incurred by
readers in reliance on such content. American Salon welcomes unsolicited articles, manuscripts, photographs, illustrations
and other materials but cannot be held responsible for their safekeeping or return. Questex Media Group LLC, provides
certain customer contact data (such as customers’ names, addresses, phone numbers and e-mail addresses) to third
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call 866/344-1315 or 847/763-9594 if outside the U.S. between the hours of 8:30 a.m. and 5 p.m.
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EDITORIAL
Creative Director Jeannie Oberholtzer; [email protected]
Beauty Director Kelley Donahue; [email protected]
Executive Editor Lotus Abrams; [email protected]
Senior Editor Lori Morris; [email protected]
Associate Art Director Jessica Robbins; [email protected]
Associate Editor Nicole Altavilla; [email protected]
Editorial Intern Ivy Tan; [email protected]
Editorial Office 757 Third Avenue, New York, NY 10017 • 212/895-8200; fax: 212/895-8219
Western Editorial Office 827 Cypress Street, Thousand Oaks, CA 91320-4141 • 805/376-9592
SALES
Publisher Brett Vinovich
323/966-4662; fax: 323/655-9211; [email protected]
Eastern Region Sales Manager Jamie Corkran
203/972-3097; fax: 866/501-4899; [email protected]
Beauty Zone, Classifieds Kristine Compton
323/966-4662; fax: 323/655-9211; [email protected]
Eastern Sales Office 757 Third Avenue, New York, NY 10017 • 212/951-8200; fax: 212/951-8219
Western Sales Office 8127 Melrose Avenue, Penthouse, Los Angeles, CA 90046 • 323/966-4662;
fax: 323/655-9211
MARKETING
Group Marketing Director Nicole Peck • 212/895-8291; [email protected]
Marketing Manager Natasha Bhalla • 212/895-8259; [email protected]
Sales and Marketing Coordinator Lisa Bruckenstein • 212/895-8446; [email protected]
INTERNATIONAL BEAUTY SHOWS
Vice President/Group Show Director, IBS Events Dana Lupton • 212/895-8237
To attend IBS New York: 800/427-2420
To attend IBS Las Vegas: 800/496-9861
To exhibit at IBS New York or IBS Las Vegas: 212/895-8234
PRODUCTION AND CIRCULATION
Senior Audience Development Manager Antoinette Sanchez-Perkins • 216/706-3750
Production Director Marilyn Hiris • 212/895-8439
Senior Production Manager Lynn Erdahl • 218/279-8839
Senior Prepress Technician Mona Nickell • 218/279-8884
Senior Digital Imaging Specialist Jon Shaw • 218/279-8888
LISTS/REPRINTS
Lists Ilene Schwartz, Kroll Direct • 216/371-1667; [email protected]
Reprints 800/290-5460, ext. 100; [email protected]
AMERICAN SALON ADVISORY COUNCIL
Kimberly Kimble • David Raccuglia • Kris Sorbie • James Morrison
Amanda George • Kelly Cardenas • Taylor Chang-Babaian
For any questions regarding your subscription or to request a current copy
or back issue, call 847/763-9594.
© 2010, QUESTEX MEDIA GROUP LLC, PRINTED IN THE USA
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Having just lived through them, I can attest that the holidays
can bring out the best—and unfortunately the worst—in people.
And I’m not alone. According to the Emily Post Institute, 79
percent of Americans say lack of respect and courtesy should
be regarded as a serious national problem, which is why I was
delighted to see that Anna Post, the great-great-granddaughter
of etiquette doyenne Emily Post, is carrying on the fine art of politeness. Post, who works
at the institute in Burlington, VT, and is an authority for the Internet generation, is using
her legacy to usher in more respect in the real and virtual worlds. Here are some of her
updated etiquette tips for e-mail correspondence. I think they’re essential and should be
top of mind in both your personal life as well as in your career as a salon professional.
1. Always respond. Junk mail and forwards are one thing, but you should always respond
to a real message, whether it’s an invite to a meeting or a hello from an old friend.
2. What’s the story? Don’t keep your readers in suspense; use the subject line to alert the
receiver to the focus of your message. You’re likely to get a faster response.
3. Avoid long address lists. When sending out an e-mail to a long list of recipients,
consider using an address book function that doesn’t list all recipients in the “to” header,
so readers don’t have to scroll past a long list of addresses to get to the message. Plus,
many people may not like having their e-mail addresses displayed to others.
4. Be timely. If you only check your e-mail once a week, let people know. Otherwise,
they may take offense at not receiving a timely (which, when it comes to e-mail can mean
immediate) response from you.
5. Watch your language. While our e-mail culture is full of its own shorthand, it’s best
to always reread your messages before sending to make sure there are no grammatical or
spelling errors in your message.
6. Make sure it’s appropriate. If you’re sending out e-mail that is religious or political
in nature, be sure you know that your intended recipient wants to receive it. In many
business settings, transferring offensive materials via e-mail is grounds for dismissal.
7. Keep it professional. At work, keep all personal information out of e-mail. This isn’t
the venue for dissing coworkers or spilling the beans about your weekend adventures.
8. Send selectively. Only the most relevant work-related messages should be sent to all
recipients, not private messages or messages that only apply to a few recipients.
As much as the Internet has made our lives easier and faster, pen and paper can still
speak louder than e-communiqués. Rather than sending clients an e-mail blast to thank
them for their business, bring out the boxed stationery and send a handwritten note. It
may sound old school, but Emily Post would thank you from the bottom of her heart. ✂
—Brett Vinovich, publisher, [email protected]
Ain’t Misbehavin’
FROM LEFT: Etiquette doyenne
Emily Post; Peggy Post’s
seminal 1922 book Emily
Post’s Etiquette, (HarperCollins
Publishers, 2004) is now in its
17th edition; Anna Post.
FROM LEFT: Et
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As we bid 2010 adieu and welcome 2011, it’s a natural time to reflect on the past year
and think about making resolutions and setting goals for the year ahead, in both our
professional and personal lives. To get a better sense about how to turn goal-setting into a
productive and meaningful experience, I talked to a few experts.
The first step in setting goals, according to business and life coach Wendy Watkins, is
narrowing your focus. “A hazard for creative people may be that they are trying to do too
many things at one time,” says Watkins, who is the founder of the company PassionFruit.
“Get clear on the few things that are really important to you and put your focus there.”
In her book, Get Glowing: You Are a Star Right Where You Are (Starshine Systems,
2005), Ann Mincey, who spent 35 years working for Redken and still serves as a brand
spokesperson, highlights five major areas of life that individuals should work to achieve
harmony in: physical, mental, emotional, financial and spiritual. “To shine at our fullest
wattage, we need to do something every day—even making a little tweak—to the five
points,” says Mincey, who is the president of the motivation company Starshine Systems.
Focusing on making changes in our physical well-being is often the most obvious
place to start when setting goals. “Because stylists have this power of touch, the client
is going to feel whether or not they’re healthy or tired or if they partied all night and
then came into the salon,” Mincey says. When
it comes to physical health, along with exercise
and rest, nutrition is essential for busy beauty
pros, says celebrity beauty nutritionist Paula
Simpson. “A healthy diet can give us more energy
and help prevent fatigue,” says Simpson, who is
the co-founder of the GliSODin Skin Nutrients
supplements line. Simpson recommends healthy
snacks like nutrition bars, nuts, soy milk and
whole grain cereals to boost energy during long
work days. “By combining some protein, healthy fats or even high fiber, you will slow
down your digestion and better balance your blood sugar and energy levels,” she says.
In the area of making financial goals, the first thoughts that often come to mind are
income-related, but it’s important to look at finances in a more comprehensive way,
Mincey says. “There are other aspects of our finances we really need to take a look at like,
‘how much can I invest?’ ‘how much can I save?’ and ‘how much can I give?’” Mincey
says. “In giving we really keep the financial and spiritual wealth cycle moving. As long as
we hoard everything that we make or spend it frivolously, we’re not investing it back into
the cycle that promises to bring more wealth to us. It also comes back in the feeling that
we have contributed to another person’s life in a very real way.”
Focusing on the mental, emotional and spiritual areas of our lives may seem more
challenging than committing to physical or financial goals, but it’s equally critical
according to Watkins, who says changing our outlook is the key to success. “Optimism is
the attitude of positivity and confidence about the direction you are moving,” she says. “It
includes how you see the world, which directly affects the results that you will achieve.”
Despite the challenges in making—and keeping—New Year’s resolutions, Mincey
insists it’s a valuable experience. “It’s the one time during the year that we turn inward and
reflect,” she says. “It’s a guilt-free moment of self-awareness and realizing that resolutions
are about getting better, being stronger and being healthier.” ✂ —Lotus Abrams,
executive editor, [email protected]
New Year, New You
ILLU
ST
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Making goals for the year ahead can improve your life both at work and at home.
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�Ɛ�ƚŚĞ�&ŽƵŶĚĞƌ�ŽĨ�KW/��'ĞŽƌŐĞ�^ĐŚĂĞīĞƌ�Ɛ�ƉĂƐƐŝŽŶ�ĨŽƌ�ĐŽůŽƌ�ƚƌĂŶƐĨŽƌŵĞĚ�ƚŚĞ�EĂŝů��ĂƌĞ�/ŶĚƵƐƚƌLJ���/ŶƐƉŝƌĞĚ�ďLJ�ƉƌĞŵŝĞƌ�/ƚĂůŝĂŶ�ĨĂƐŚŝŽŶ�and color technology, he is doing it again with Aloxxi Professional Hair Colour and Care.
Aloxxi’s CHROMA permanent crème colour is a low-ammonia formula ƚŚĂƚ�ĐƌĞĂƚĞƐ�ǀŝďƌĂŶƚ��ƐƚƵŶŶŝŶŐ��ŵƵůƟ"�dimensional color with superior grey ĐŽǀĞƌĂŐĞ����ƉƌŽƉƌŝĞƚĂƌLJ��ĂŶƟ"ĂŐŝŶŐ�botanical base leaves hair healthy, ƐŽŌ�ĂŶĚ�ǁŝƚŚ�Ă�ďĞĂƵƟĨƵů, brilliant ƐŚŝŶĞ��ƌĞƐƵůƟŶŐ�ŝŶ�ĐŽŶƐŝƐƚĞŶƚ��ƌŝĐŚ��ůŽŶŐ"ůĂƐƟŶŐ�ĐŽůŽƌ�ƚŽ�ĨƵůĮůů�LJŽƵƌ�ĐƌĞĂƟǀĞ�ǀŝƐŝŽŶ��Aloxxŝ�Ɛ�dKE�^�ŶŽ�ůŝŌ�demi-permanent colour enhances and ŝŶƚĞŶƐŝĮĞƐ�ŚĂŝƌ�ĐŽůŽƌ��ƌĞĨƌĞƐŚĞƐ�permanent hair color, tones pre-lightened hair, adds lowlights, ďůĞŶĚƐ�ŐƌĞLJ��ĐŽŶĚŝƟŽŶƐ�ĂŶĚ�ĂĚĚƐ�ƐŚŝŶĞ��ƌĞƐƵůƟŶŐ�ŝŶ�ƌŝĐŚ��ůŽŶŐ"ůĂƐƟŶŐ�color that stays true to tone.
�Ɛ�Ă�ŐůŽďĂů�ďƌĂŶĚ��ǁĞ�ŽīĞƌ�ƐŽůƵƟŽŶƐ�for every type of hair in need of color. �dŚŝƐ�ŝŵĂŐŝŶĂƟǀĞ�ƚŚŝŶŬŝŶŐ�ĂůůŽǁƐ�ƵƐ�ƚŽ�ĐƌĞĂƚĞ�ďĞĂƵƟĨƵů�ĐŽůŽƌƐ�and protect the health of the hair. So whether your client is the Flame of Vesuvius™ or Red-y For a Renaissance™, we will give you fabulous color to match their unique personality.
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Life of the PartyWHO & WHAT: Lucie Doughty, an in-demand
session stylist and editorial director for John Paul
Mitchell Systems, teamed up with celebrated
photographer Bonnie Holland to shoot our cover
feature. WHERE? The Bonnie Holland Studio
in Burbank, CA. DRESS REHEARSAL: After
hopscotching across the country doing educational
events for Paul Mitchell and then working on a
campaign for Zappos that ran in Vogue, Doughty
poured her creative energies into this exclusive shoot
for American Salon. CURTAIN CALL: Shoot day
was a beehive of activity, with four hairstylists, three
models, two makeup artists, two fashion stylists and
a photography team of three on set. “It definitely took
a small village,” Doughty says. “The set, crafted by
Bonnie and her team, really helped set the scene and
project a fresh winter coolness—a special place where
ladies would socialize and have tea. And, of course,
the fake snow made for some real fun and
games.” CROWNING ACHIEVEMENT:
For Doughty, the high point was seeing the
many weeks of planning come together. “I
really enjoy watching people put their magic
touch on the project,” she says. TRADE
SECRET: Doughty had lots of Paul Mitchell
Awapuhi Wild Ginger Finishing Spray
on hand to give the dressed looks staying
power. BEAUTIFUL MINDS: Doughty is
a big fan of the work of über-stylists Guido
and Eugene Souleiman. “For me, though, the ultimate
master is Angelo Seminara,” Doughty says. “He has
such talent.” MANE ATTRACTIONS: Busy doesn’t
begin to describe Doughty’s upcoming
schedule. She’s about to shoot with the
winner of the “next top stylist” competition
from Paul Mitchell The School. “Once that’s
completed I’ll be creating Elizabeth Banks’
haircolor for her next movie,” Doughty says.
✂ —Kelley Donahue
PH
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HAIR HOW-TO: Lucie Doughty began by
applying Paul Mitchell
Thicken Up Styling Liquid
to the hair and blow-drying
it. After brushing through
the strands, she braided
a 1-inch section in the
nape to which she affixed
padding before laying hair
section by section over the
base to create the dressed
shape. Doughty completed
the look by applying
Awapuhi Wild Ginger Shine
Spray for a glossy finish.
CLOCKWISE, FROM ABOVE:
Tear sheets line a table;
fashionable shoes for the shoot;
Paul Mitchell products were a
shoot necessity; Doughty and
her team on set.
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THE BEAUTY INDUSTRYSHOULDN’T BE HAZARDOUS
TO YOUR HEALTHA gorgeous salon service should make your clients look and
feel great at the same time it gives you satisfaction and grows your business. It’s a fact that continued exposure to hazardous fumes and chemicals can be career ending for many salon professionals. Not to mention the discomfort and sometimes toxic reactions your client may have during these services.
Organic Salon Systems feels that we have a responsibility to change salons for the better by providing safer, more gentle, natural, and organic products that perform to the highest professional standards. Products that give your clients a more pleasant salon experience, fabulous results, and healthier hair!
All of the lines we offer are 100% FREE of Ammonia, Formaldehyde, Parabens, Resorcinol, and Thioglycolates!Plus, they are never tested on animals.
We are the exclusive supplier of Organic Color, Curl, Care & Control Systems and KeraGreen in the USA and Canada.
For over 15 years 1000’s of salons in over 30 countries have experienced the fantastic benefits of Organic Color Systems, the original ammonia-free, oil-delivered permanent hair color system.
• No Ammonia • No Hazardous Fumes • No Cuticle Damage• No Scalp Discomfort, Itching or Staining • Cleaner Blondes• Superior Grey Coverage • Beautiful Reds that Fade On-tone • Cert. Organic Ingredients • Cert. Cruelty Free by PETA
KeraGreen is a formaldehyde-free1, naturally formulated Keratin
Smoothing System. Its plant derived keratin complex with other vitamins and minerals offers sensational benefits to all hair types without any health risks.
• No Formaldehyde • No Toxic Steam • No Scalp Discomfort• Easy Spray Bottle Application • Not Heavy or Greasy• Applied from the Root • Dries Faster with No Residue• Eliminates frizz • Softens curls • High level of shine
Isn’t it time to change your salon for the better by offering natural, healthy services that really perform?
Order online or call now to try one of our Introductory Packages RISK-FREE with a
30 day money back guarantee!2
1-877-446-4918organicsalonsystems.com
Get the Organic Color Systems App at the iTunes App Store!
1Independent accredited lab tests concluded KeraGreen Treatment contains less than one-tenth of one percent formaldehyde. 2We will refund the initial KeraGreen or Organic Color Systems product package purchase price for up to 30 days from the purchase date. Reorders within 30 days of the initial purchase date negate the refund policy. Not valid for products other than KeraGreen and Organic Color Systems product packages. All other product sales are final. (Some qualified returns are accepted for credit for future purchases with a 20% restocking fee.) Shipping and any fees in both directions for clients will not be refunded. Refunds must be delivered to our main warehouse in Largo, FL and sender is responsible for all duties and shipping fees.
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26 American Salon January 2011
To say Allyson Tinberg is passionate about doing hair would be an understatement. The budding stylist oozes with enthusiasm whenever the topic turns to her career at J. Gordon Designs in Chicago, where she works alongside her mentor, Jerry Gordon. “He’s the one who made me realize there’s so much available to me in life by being a hairdresser,” she says. “I became so much more aware of the potential, the unique opportunities and friendships that could be mine if I was willing to work for them.” —Kelley Donahue
AHA MOMENT
IN TRAINING
STYLE PREFERENCE
BEAUTY MUST-HAVE
MY MENTOR
BEST ADVICE I EVER GOT
GREATEST ACCOMPLISHMENT
When I was growing up, I always loved doing hair.
I never knew you could do something you were
so passionate about for a career. When I finally
realized I could be a hairdresser, I went for it.
After attending and graduating from the Aveda
Institute Chicago, I did my apprenticeship with
Jerry Gordon at J. Gordon Designs in the same
city. I’ve taken advanced classes with Nick
Arrojo at Arrojo Studio in New York City and
Vidal Sassoon in Toronto and have also taken
workshops with Beth Minardi, David Stanko and
Nick Berardi.
BIGGEST CHALLENGE
I like the 1940s. I’m very classical in my taste
and adore clean, beautifully finished hair and
gorgeous waves.
Ciment Thermique by Kérastase. For me, a heat-
protection product is an essential when doing
blow-dries and thermal iron work.
Jerry Gordon, who owns the salon where I work.
Nobody else fills the bill.
Karen Gordon told me once that when it
comes to blow-dry styling, “Put a little sex in it.”
Women, regardless of age, like it when their hair
looks sexy.
Working at J. Gordon Designs. I remember
seeing Jerry do a haircut presentation when
I was in school. He’s so talented, and I never
thought I would have the opportunity to work
next to him.
Perfectionism. Knowing when to let well enough
alone is hard because I always want to do a
little more.
Allyson Tinberg
NEXT STEPKeep learning. I’ve also started to do some
teaching, which I love.
What Inspires You?
Texture, color and education. There’s nothing better than
going to an event like America’s Beauty Show to scope out
classes and new products to really get the creative juices
flowing.
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760.599.2900 800.833.NAIL cnd.com
©2009 Creative Nail Design, Inc.
cnd.com/scentsations/heartAS
©2011 Creative Nail Design, Inc.
CELEBRATELOVE.
with Scentsations™ Heart lotion and lip gloss.
Available for a limited time only,
so scoop them up while you can!
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GLOW AND BEHOLD Who says eye liner
and shadow are the only way to dress up eyes when you can ring in
the New Year with a little bling? “High-end crystals make a statement
and have been used for decades in fashion,” says makeup artist and
American Salon Advisory Council member Taylor Chang-Babaian.
To get the look, she randomly
applied white, pink and yellow-
green crystals in various sizes to the
lid using eyelash glue and tweezers.
For more creative looks, check out
Chang-Babaian’s new book, Style
Eyes (Perigee Trade Paperback
Original, 2010). —K.D.
28 American Salon January 2011
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WATER COLORS Aquiesse has introduced Souvenir, a
collection of candles with ocean-inspired fragrances and
colors reminiscent of island beaches, wooded coastlines
and bright coral reefs. The candles, made with natural soy
wax and designed to last up
to 100 hours, boast lead-free
wicks and glass lids that can
be used as pedestals when
burning. Scents include Costa
Rica, Mustique, Red Sea Reef,
Riviera and Santa Barbara.
aquiesse.com —I.T.
Perfect for keeping rooms,
drawers and closets
smelling fresh, the Birds
Lavender Scented
Sachets from
Sylvie-Pillows meld
Japanese patterns with pop
art designs. The sachets, which are
handmade by Brooklyn, NY, designer
Sylvie Guieysse, are made from cotton fabric in four cheery
colors—sunshine yellow, sky blue, lime green and bright
white—all featuring a contrasting pattern on the back. sylvie-pillows.com —L.A.
EDITOR’SPICK!
Spray CoolHelp clients alleviate common
health and wellness ailments
with one of Sprayology’s 22
FDA-regulated homeopathic
formulas. The natural oral
sprays help rejuvenate,
relieve, restore and rebuild
the body by treating a range
of issues, such as lack of
energy, sleeplessness,
weight fluctuations, jet lag
and allergies, to name a few.
sprayology.com —N.A.
Carry On Forget Ziploc bags; JIMEALE
NEW YORK’s 704 travel case gives
you an easy and stylish way to
tote your toiletries through airport
security. The case features a clear
plastic bag that shows all your
3-ounce products, two additional
detachable bags, a zippered
area, and extra compartments
for makeup brushes and other
accessories. The 704 case has
a wipe-clean satin exterior—
available in a variety of fun and
colorful patterns—and a durable,
water-resistant double-lined
interior. jimeale.com —L.M.
Pop Stars The cool and edgy way to make nails
rock out in 2011? Dress them up with hues
from the just-released Katy Perry collection
by OPI. Inspired by the pop singer’s cutting-
edge style and latest album, Teenage Dream,
the cache of colors range from sultry silver and
shimmery blue to deep berry and dreamy pink
glitter. A special Black Shatter formula that creates
a cracked pattern when applied over the lacquers
also accompanies the collection. opi.com —K.D.
Natural Beauty Sacred Nature
from Comfort Zone is a five-item collection
of natural, organic skincare products for the
face and body that’s formulated to deeply
cleanse the skin, as well as protect it from
environmental stressors that cause aging. The products from the
line—Sacred Nature Milk, Oil, Cream, Gommage and Mask—
contain antioxidant-rich buriti oil. Shea butter and jojoba oil further
enhance skin quality with vitamins, unsaponifiables and fatty acids,
while butterfly bush extract helps nourish skin cell DNA to leave skin
with a fresh and youthful feel. comfortzone.it —I.T.
PILLOW TALK
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Over 40 years of expertise in natural luxury hair care
All products safe and effective with keratin treatmentsNo silicone, SLS, sodium chloride, parabens or coal tarGentle formulas hydrate, nourish and strengthen hairColor-safe and eco-friendly
1 (866) GREYL USA www.leonorgreyl-usa.com
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30 American Salon January 2011
Ever, Romane Professional’s new collection of three perfumes exclusively available for retail in salons and spas, gives timeless scents from the past a modern interpretation. Radiant features notes of mandarin, jasmine and vanilla; Luxe, a sensual Oriental aroma, is a blend of Georgia peach, orange blossom and amber; and Classic is a romantic scent combining elements of bergamot, gardenia and sandalwood. romaneprofessional.com —L.A.
Body BeautifulWinter months can be very cruel to delicate skin. The
solution? Liz Earle Naturally Active Skincare’s
Energising Body Lotion, which is loaded with 19
ingredients, including caffeine, ivy, horse chestnut
and butcher’s broom to help improve circulation and
moisturizing borage, wheat germ, avocado oil and
vitamin E to help improve elasticity and appearance.
“It’s the perfect pick-me-up for lackluster skin,”
Earle says. us.lizearle.com —K.D.
Girl Power Filming The CW’s Gossip Girl in
New York City means that keeping the hairstyles of the show’s
leading ladies—Blake Lively (Serena van der Woodsen),
Leighton Meester (Blair Waldorf) and Jessica Szohr (Vanessa
Abrams)—looking gorgeous isn’t always easy. Fortunately, hair
lead Jennifer Johnson and stylists Betsy Reyes and Elizabeth
Reilly are always prepared to tackle the city’s rainy days, brutally
humid summers, and snowy and windy winter weather. “We get
some difficult conditions, and we often have to bring our curling
irons and flat irons with us on set and redo things,” Reyes says.
The secret to getting the girls looking great? Beautiful blow-
outs for each actress using Turbo Power blow-dryers and
dry shampoo, but, surprisingly, little or no hairspray. “When
the actor moves, we want the hair to move,” Reyes says. “We
don’t want perfectly coiffed hair.” For details on each actress’
signature look, visit americansalonmag.com. —L.A.
BLAKE LIVELY
JESSICA SZOHR
LEIGHTON MEESTER
WRITE AWAY Elum eco-friendly journals make the perfect gift for anyone who loves to write or sketch. The hard-cover bound journals are wrapped in custom-printed fabrics with fashionable designs. The interior contains 150 blank sheets of high-quality wood-free paper, while the inside back cover has a built-in pocket for storage. elumdesigns.com —L.M.
Get SackedThe portable 24-7 bags from Flip & Tumble are the perfect on-the-go accessories for last-minute shopping trips or travel. Each rip-stop nylon bag is sturdy enough to hold three ½-gallon milk cartons but folds up into a ball the size of an apple. The versatile bag is available in a number of solid colors as well as fun patterns, like the Berrydots and Birdie designs seen here. flipandtumble.com —L.A.
Take the High RoadTraveling just got a little more glamorous thanks to the
Vagabond luggage tags by Rock of Ages Press.
Available in a variety of uplifting hues and embossed with
catchy phrases, the leather tags are a perfect way to perk
up tired-looking suitcases. roapress.com —K.D.
MODERN CLASSIC
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SCREEN PLAY
PERFECT VISION
Situated in New York City’s East Village, The Blind Barber is the go-to spot
for hip clientele who want to socialize and groom simultaneously. “We focused on creating a fun place that fosters creativity,” says Jeff Laub, who co-owns the business with Adam Kirsch and Josh Boyd. “It’s so much more than a barbershop and a bar. It’s a lifestyle that expands into all the realms of the modern gentleman, including fashion, music and grooming.” The front room houses the barbershop, which features special touches like a row of antique Columbia University auditorium seats in the waiting area and a rotating art gallery. Behind it and through a doorway is the parlor that contains an 18-foot bar where libations are served up. The services, which range from cuts and trims to the popular Hangover Remedy Shave that involves an invigorating four-towel process, are top-drawer, too. “The barbershop is a very simple yet beautiful concept that customers have responded to in a positive way,” Laub says. “We prefer to let excellent services—not gimmicks—drive our business.” —K.D.
After beautifying clients for 26 years, Spa Adriana in Huntington, NY, recently
underwent its own makeover. The Aveda lifestyle salon decided to up the ante on its
already eco-friendly design and initiatives with a renovation that included the use of
low-voltage lighting, recycled steel, sustainable bamboo and man-made cement. “We’ve
always been ‘shades of green,’” says Adriana Vater, who co-founded Spa Adriana with
her husband, John. “This recent renovation was an expansion of our existing philosophy,
an opportunity to increase our commitment to the environment.” With guidance from
archaeologists and anthropologists, Spa Adriana was originally built on the idea of
Ayurvedic principles and therapies and has a Mayan theme throughout its decor and
service menu. “The Mayans had such a deep connection to the earth; we wanted to
mirror all of that,” Vater says. The Vaters also value a connection to their community,
working with local businesses to help them grow. “The success of our community as a
whole depends on all of us helping each other,” she says, pointing out that they also visit
schools during Earth Month in April to teach students about recycling and conservation.
“We take care of our guests, our neighbors and our Earth.” —L.M.
GREEN SCENE
Buying PowerOrganic Salon Systems, a
provider of vegan and cruelty-
free professional salon products
featuring organic ingredients, has
launched its first e-commerce
website, giving salon owners
a convenient and user-friendly
medium for online ordering. The
website, organicsalonsystems.com,
features a simple, easy-to-navigate
layout that organizes the company’s
various products and treatment
packages into five categories—Hair
Color, Retexturizers, Haircare,
Accessories, and Kits and
Packages—and includes a Compare
Products tool to make clients’
shopping experiences easier. The
site also offers tracking functionality,
purchase history, and information
about promotional specials and
discounts, while the easy-to-find
support hot line on the home page
makes customer service quickly
accessible. To ensure their salon-
exclusive products are not diverted
to other retail outlets, Organic Salon
Systems requires all user accounts
to be approved by company staff
before clients can place orders, view
prices or manage their accounts.
“In our ongoing effort to become
the market leader in professional
organic salon products, we
are continually introducing new
services aimed at improving
salons throughout North America,”
says Scott Mitchell, CEO of
Organic Salon Systems. “The
implementation of our new online
e-commerce site will make it easier
for our professional salon clients
to do business with us at their
convenience.” —I.T.
32 American Salon January 2011
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Beauty is our
ONLY reason.
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Photography: Luis Alvarez of Aquage; Hair: Ann Bray, Shelly Devlin, Heaven Padgett, Carly Campbell and Thomas Smalley of Aquage; Make-up: Wanda Alvarez;
Fashion Stylist: Patric Chauvez; Production: Don Wismer and Nicole Fowler. Americas Beauty Show is a registered trademark of Cosmetologists Chicago®.
MARCH 12 - 14, 2011 | McCormick Place | CHICAGO
312.321.6809 | 800.648.2505 | AmericasBeautyShow.com
Connect.
Register Now
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Beauty created by...
Vivienne Mackinder
Intercoiffure
Gina Khan
Intercoiffure
Jo Blackwell-Preston
Intercoiffure
Beauty that wins...
Sunday, March 13, 2011
Beauty designed for YOU by...
Chicagoland salon owners, stylists
and leading salon professionals
Beauty that gives back...
Professional scholarships and year-round
education. Tangible professional-only benefi ts.
Beauty by the lake...
In the heart of Chicago–for shopping,
dining and seeing the sights
Beauty delivered by...
All your favorite Manufacturers
and Distributors
Beauty exemplifi ed in...
Vidal Sassoon: The Movie The Exclusive Red Carpet Premiere!
We bring Beauty to Life.
March 12 – 14, 2011 McCormick Place CHICAGO
Register Now
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L’anza Designed by hairstylist Jules
Frankel, L’anza’s new iPhone application puts
business management freedom into independent
stylists’ hands with functions that enable them
to manage appointments, track client records
and formulations, generate sales and inventory
reports, calculate retail sales tax and run credit
card transactions. lanzaprofessional.com
OPI The OPI App, which includes a search bar with
word-prompt technology and a salon locator with map, also
allows clients to browse and search more than 200 OPI
nail shades and virtually try them on in the
company’s special Try It On Color Studio
before buying. “Thanks to the portable
aspect, women can test out our newest
hues and even find that perfect shade to
match a dress or pair of peep-toe shoes
while shopping,” says OPI Executive Vice
President and Artistic Director Suzi Weiss-
Fischmann. opi.com
Redken All the things beauty pros love about Redken
can now be found on its new Style Station app for iPhones
and Androids. The app lets stylists access Redken’s online
community, The Break Room; check out
featured formulas, including up-to-the-minute
haircolor trends and formulas sorted by level
and end result; and set timer alarms for multiple
clients with individual ring tones to save time
and prevent overprocessing. “We bundled
stylists’ favorite features into one simple
application,” says Redken General Manager
Karen Fuss-Zipp. “It’s about connecting with
our Redken community and supporting stylists with simple
functionality and their favorite content.” redken.com
Salon Iris Beauty pros can remotely access a
number of features from Salon Iris software with the
company’s Salon Iris App, including viewing, adding or
editing appointments; viewing product
information or client formula history; scanning
service information; and running report totals.
“Salon and spa owners can now access
these features from home or check them out
while on vacation,” says Christianna Jackson,
vice present of CMJ Designs, which produces
Salon Iris. saloniris.com —K.D.
Awards shows mean bright lights, paparazzi and dresses that often
bare more than just a little skin. Celebrities know that in order to look
their best on the red carpet, a little pampering is often in order—and
several spas are giving them exactly what they need.
First popularized by A-listers like Madonna and Gwyneth Paltrow,
oxygen facials are now in high demand in Los Angeles. Those in-the-
know are flocking to Carasoin Day Spa and Skin Clinic on North
Robertson Boulevard in Los Angeles for the cutting-edge Red Carpet
Quintessential Intraceuticals Oxygen Facial. The two-hour service
starts out with an Atoxelene infusion that softens expression lines and
wrinkles and firms the
skin. That’s followed by
a full-face Intraceuticals
Rejuvenate treatment,
which supplies the
ultimate in hydration
and antioxidants.
For the grand finale,
technicians apply
the botanical-based
brightening Opulence
infusion serum, paying special attention to the décolleté and hands.
This last step reduces hyper-pigmentation, lightens dark spots, and
minimizes scars and other imperfections. “High pressure blasts of
oxygen and the Intraceuticals serums feed the skin, plumping it up
and creating that fresh-faced glow,” says spa co-owner Lena Bratschi.
Throughout awards season, Spa Montage in Beverly Hills, CA,
is offering clients the chance to get pampered with The Ultimate
Pre-Red Carpet Spa Experience. Even those who aren’t attending
the shows will love this treatment package, which preps every
inch of the body for a close-up. The package includes the Montage
Anti-Aging Facial for a youthful and wrinkle-free glow, Body
Sculpting therapy to remove cellular waste and fluid retention, Spa
Montage Back Facial featuring the Clarisonic Body Brush and
Elements of the Earth Wrap for all-over radiance. Each service
also comes with a take-home product so guests can continue the
experience at home. —K.D. & L.M.
“App-solutely” Genius The beauty industry obviously took note of Apple’s
phrase, “There’s an app for that,” and answered
the call with a stylish crop of high-tech contenders
designed to engage customers. Here’s a look
at some of the new apps—now available in the
iTunes store—that are destined to inform a legion
of beauty devotees, in addition to making the
salon biz more productive.
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WINNING LOOKSJust in time for awards season, two Los Angeles spas are helping their clients get picture perfect for the red carpet.
Carasoin Day Spa
and Skin Clinic
Spa Montage
January 2011 American Salon 37
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Naturally Yours Salon & SpaAfter Naturally Yours Salon & Spa owner Marcia Ksionzek was
diagnosed with thyroid cancer in 2003, she was inspired to open
one of the first all-natural, organic beauty destinations in the
city. Naturally Yours strives to do all it can to reduce its carbon
footprint and create a healthy environment for clients. All retail
bottles and aerosol cans are made from post-consumer steel that
can also be recycled. What’s more, the salon offers clients a 10
percent discount if they return their empty bottles to the salon
for recycling. “We
advocate what goes
on and in our bodies,”
Ksionzek says. The
3,500-square-foot
Aveda Lifestyle Salon,
which opened in 2009,
doesn’t just give back
to the environment,
it also hosts various
events throughout
the year to support
other causes. From
pampering nights for cancer patients and survivors to a benefit
and silent auction to raise funds for cancer awareness, the salon
takes giving back seriously.
In stock: Aveda, Image Skincare, Onesta, Organic Salon
Systems, Youngblood Cosmetics, Zoya
ti t d i t b fit
Identified as one of America’s healthiest cities by the Centers for Disease Control and Prevention, Lincoln, NE, is home to many businesses that encourage a fit lifestyle, including these three salons that leave hair looking and feeling its best. —Nicole Altavilla
LIN
COLN, NE
2011JANUARY
6 8 5 06
Anú SalonAnú Salon is a 2,200-square-foot TIGI In-Crowd Salon housed in an old church constructed
in 1890 that features original hardwood floors and stained glass windows. “The most
striking part is the original hand-malleted copper ceiling, which was professionally painted
before we took over the building,” says Kari Lonowski, who co-owns the building with
her husband, Jack. The ceiling is metallic gold, which complements the predominantly red
walls featuring Hindu-inspired art and work from local photographers. In addition, styling
stations and product shelves are made from recycled steel parts. Hinduism was not only the
inspiration for the salon’s decor, it also inspired the name. Says Lonowski, “Anu was a sky
god; the god of heaven; lord of constellations; king of gods, spirits and demons; and dwelt
in the highest heavenly regions.” The salon, which opened in 2008, offers all hair services in
addition to facial waxing. Says Lonowski, “We stick strictly to what we do best.”
In stock: Moroccanoil, Redken, Sudzz FX, TIGI
Five WillowsFive Willows is a women’s fitness center, salon, spa and café that
was created to combine health and exercise with pampering in an
elegant setting. The 8,000-square-foot full-service salon and spa,
which opened in 2007, takes pride in offering top-notch services
and high-tech equipment for clients to enjoy. “We offer massage
shampoo bowls, Vichy showers, aromatherapy steam showers
and color therapy whirlpool baths,” says spa and salon manager
Stefanie Spirk. A color palette of lime green, rich browns and soft
cream hues creates a soothing ambience. While the fitness center
is exclusively for women, the salon and spa is open to both sexes.
Says Spirk, “Clients are mainly people who are proactive in anti-
aging and want to look their best at all stages in life.”
In stock: Aveda, J Beverly Hills, Only Yourx Skin Care,
Sojourn, Shavasana Eyelash Extensions
Lincoln, NEOUR TOWN
38 American Salon January 2011
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Located approximately 15 miles north of Philadelphia,
Ambler, PA, was originally known as the village of
Wissahickon, named for the North Pennsylvania
Railroad depot established there in the mid-1850s. In
1869, the town was renamed in honor of Mary Johnson
Ambler, a local woman who heroically assisted victims
of The Great Train Wreck of 1856. This small town
has experienced a lot of redevelopment in recent years,
including the opening of businesses like Privé Salon,
which has put the town on the map for its fashion-
forward services and atmosphere.
Since it opened in July 2010, Privé has established
itself as the go-to salon for residents of all ages because
of its intimate and upscale setting and talented stylists,
according to owner Kathryn Picraux. “I wanted to bring
a sense of urban chic to the salon and offer a hip setting
while avoiding a pretentious atmosphere,” she says. “The
private, comfortable environment is consistent with the
salon name, which means ‘privacy’ in French.”
Picraux worked with Philadelphia-based interior
designer Jackie Patterson and Takara Belmont to
design the 1,650-square-foot salon, which was named
Takara Belmont’s 2010 4th Quarter Cutting Edge
Design winner. “We had to be strategic to create a chic
and comfortable environment in such a limited space,”
Picraux says. The salon’s decor features custom-made
styling stations and a calming color palette of deep
raisin and splashes of orange that is complemented by
white styling chairs and dark wood fixtures.
Picraux’s experience working with distinguished
hairstylists in the industry and with companies like
Vidal Sassoon, Goldwell, Eugene Perma Paris and
John Frieda has made her a sought-after stylist in
the Philadelphia area. Clients visit for cut and color
services, as well as extensions and hair-relaxing
treatments, which Picraux says are gaining popularity.
Picraux also holds events at the salon, including a
Men’s Night and Gorgeous Hair Glowing Skin event.
She says, “All our events are designed to make clients
feel and look fabulous.” ✂ —Nicole Altavilla
Privé SalonIn every small town across America, there’s at least one salon that raises the bar for everyone else. Ambler, PA, (population 6,426) has Privé Salon.
BIG FISH, SMALL POND
CLOCKWISE,
FROM TOP: Privé
Salon features
a calming decor
in a small space;
the reception
area; the
well-stocked
color bar; the
shampoo area;
Takara Belmont
furniture at the
styling stations.
Privé Salon5 East Butler PikeAmbler, PA 19002267/470-4331 • privesalonps.com
IN STOCK: Brazilian Blowout, Eugene Perma Paris,
Goldwell, L’Oréal Professionnel, Moroccanoil, Privé
40 American Salon January 2011
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BY JAN 31
Wise Guy
Purify, energize, revitalize and protect male clients’
skin with G.M. Collin Men, a new collection of high-
performance skincare designed specifically to address
the needs of men. The paraben-free range consists of
Detoxifying Gel Cleanser, Smooth Shaving Gel, After
Shave Cooling Mist, Intense Hydrating Cream and Anti-
Aging Revitalizing Cream. gmcollin.com —N.A.
Service With a SmileAmerican Crew Technical Director Theri DeJoode opened
Milwaukee’s Groom for Men with the city’s best interests
at heart. “The women in Milwaukee looked very fashionable;
the men, at the time, did not,” DeJoode explains. “I opened
Groom because Milwaukee needed it for the improvement
of the image of the city.” Twelve years and five location
changes later, Groom is still
helping men look and feel great.
DeJoode describes Groom’s
current space—a former
loading dock—as an “industrial
man cave,” with acid-washed
cement floors, brown walls, and
metal and porcelain accents.
The reception desk is a bar with
bar stools, while the waiting
area has original airplane seats
from Milwaukee-based Midwest
Express. Groom also draws in
clients with excellent service and a lot of laughter. “We built
our clientele through kindness, skill, reliability and humor,”
DeJoode says, noting that her clients are “the coolest,
most down-to-earth professional men in the city.” Groom’s
“barbettes” are trained using the American Crew Menswork
In-Salon Training Program. DeJoode says, “Barbettes get
to know the clients and design a style to match the specific
gentleman in the chair.” —L.M.
MALE CALL
Polished PerfectionKnown for his fabulous feminine ’dos,
Oribe is also a master at crafting men’s
styles. “This look is simple but polished,”
Oribe says. “It references the ’20s
and ’30s, when men were really well-
groomed with great parts.” To recreate this style, cut hair short
through the sides and longer on top. Run Oribe Gel Sérum
through the hair and create a side part. “Everyone’s part should
be different; it should flow naturally with the hair pattern,” he
explains. Once the hair has air-dried, run your fingers through
it again so it looks and feels natural. —L.M.
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Its name may mean “colors of the universe
and radiance of the sky,” according to owner
April Lyn Graffeo, but Indra Salon has made
its mark on the Andover, MA, beauty scene
with a chic white interior and down-to-earth
service. “Our salon decor is unique in the way
it marries a sleek, high-end feel with the warm
comforting charm of our crystal chandeliers,”
says Graffeo, who first opened Indra in 1997 in
an 800-square-foot space and last year moved
to a 4,600-square-foot location with 27 styling
stations and the Pure Talent Academy.
The first thing Indra’s new clients do is step
onto the salon’s central runway for a tour of
the space. The catwalk takes visitors from the
retail and reception area, with 4-foot-tall shelves
and retail displays and two concierge desks
for check-in, all the way through the salon to
the stage, which houses everything from new
products to cozy chairs and a fireplace during
winter months. Along the way, they’ll pass
the cutting and coloring floor and a color bar
stocked with Goldwell formulas; café tables
where guests can eat, drink and relax or get a
front row seat to fashion shows that take place
at night; and the Indranet Bar, which lets guests
check e-mail or surf the web for hairstyles.
There’s also the Lather Lounge, featuring 10
shampoo units where guests can customize their
massage pressure and water temperature.
Indra’s spa is located in the back of the space
and offers medispa services like Smart Lipo and
Botox, manicures, pedicures, massage and spray
tanning. There’s also the Pure Talent Academy,
where licensed students can learn from top
stylists each week and perform supervised,
discounted services on clients, and a private
room where guests can meet with an in-house
fashion consultant to define their personal styles.
Graffeo says, “We spent an enormous
amount of time mapping out the salon: beautiful
yet functional stations, traffic flow and every
other detail possible.” ✂ —Lori Morris
Runway ReadyIndra Salon brings a high-fashion feel to the Boston suburbs.
CLOCKWISE, FROM TOP LEFT: The
salon often hosts fashion shows on its
central runway; guests can customize
their Lather Lounge experience;
design firm R.G. Shakour created the
salon’s clean but comfortable interior.
44 American Salon January 2011
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Revolutionary.The 1st professional permanent color
in just 10 minutes.New IGORA COLOR10. The 1st professional permanent coloration to deliver perfect white coverage and outstanding care – in just 10 minutes. The innovative Amino Acid Carrier System boosts high performing color pigments as well as hair rebuilding amino acids Arginin & Glycin faster into the hair.
The result: A short, gentle coloring process.
The smartest 10 minute business decision you’ll ever make!
Together. A passion for hairwworldmags
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Winter BreakSoothe dry, chapped skin with these deeply moisturizing body lotions.
PH
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: GR
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FABULOUS FINDS
Olivina Lavender Hand &
Body Lotion contains Napa
Valley olive and grapeseed
oils. olivinanapavalley.com
Paul Mitchell Tea Tree
Lavender Mint Moisturizing
Body Butter contains
shea butter and vitamin E.
paulmitchell.com
The cocoa and
and illipe butters in
Illume’s Yuzu Mint
Energizing Body
Butter (center)
nourish dry skin.
illumecandles.com
Yves Rocher Les Plaisirs Nature
Organic Vanilla Silky Cream is scented
with Madagascar-Bourbon vanilla.
yves-rocher.com
Panier des Sens en Provence
Nourishing Body Lotion leaves
skin soft and lightly fragranced.
panierdessens.com
The ultra-moisturizing
J de l’O Balm
Shea Butter from
Provence Santé
contains organic olive
oil and vitamin E.
provencesante.fr
The paraben-free Shea
Butter Body Lotion
from Pré de Provence
comes in four scents.
europeansoaps.com
Aveda Replenishing
Moisturizer contains
vitamins, natural
humectants and
oils to hydrate and
soften dry, rough
skin. aveda.com
46 American Salon January 2011
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HOW TAMED ARE YOU?EXPERIENCE THE ONLY HAIR TAMING SYSTEM™ WITH JUVEXIN™, A SPECIAL BLEND OF KERATIN OPTIMIZED FOR HAIR!
GLOBAL KERATIN® IS REBRANDING AS GKhair™ TO REFLECT THE COMPANY’S NEW IMAGE AND SUPERIOR LINE OF PROFESSIONAL HAIR CARE PRODUCTS.
IT’S ALL ABOUT BEAUTIFUL HAIR
www.GKhair.com FOR MORE INFORMATION 888-494-2409 Hair Taming System™, Juvexin™, GKhair™ and Global Keratin® are trademarks of GK World Holding LLC. connect with us:
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48 American Salon January 2011
Beauty Lab
Quick Fix
Firs
t Look
Lait Luminescence by Leonor Greyl is a two-
phase leave-in detangling formula that helps
nourish and enhance hair’s shine. Featuring
plant extracts and vegetable oils, this formula
leaves hair glossy and protected from heat
and the sun. leonorgreyl-usa.com
Eight brand-new products you just have to check out
Fashion Work 12 versatile working spray and
Pure Force 16 non-aerosol fixing spray are
new to Redken’s Hairspray collection. Fashion
Work 12 is ideal for working, shaping and
finishing styles with medium hold, and Pure
Force 16 adds control and shine. redken.com
Alterna Caviar Anti-Aging Overnight Hair
Rescue is a deep-penetrating treatment that
repairs hair while you sleep. Ideal for damaged
or color-treated hair, this formula restores
shine and elasticity and strengthens strands.
alternahaircare.com
ALTERNA
LEONOR GREYL
Patrick McIvor Your Colorist’s Favorite Brush
is ionically charged with tourmaline crystal
complex infused pins that detangle wet hair
and remove excess moisture. It also tightens
the outer layers of the hair to reduce heat
damage. patrickmcivorcolorstudio.com
PATRICK MCIVOR
REDKEN
Macadamia Natural Oil Healing Oil Spray
is an ultrafine mist that instantly absorbs
into hair, weightlessly infusing moisture and
shine. It provides intense nourishment and
natural UV protection and extends color life.
macadamiahair.com
MACADAMIA NATURAL OIL
Phyto Phytolisse Perfect Smoothing
Shampoo and Express Smoothing Mask
contain pine pulp extract to expedite blow-
drying by straightening and smoothing the
hair and shielding it from humidity and frizz.
phyto-usa.com
Andis Superliner trimmer is now available
in red. The trimmer features a close-cutting
T-blade and packs superior power and cutting
performance into a lightweight size. Also,
its soft grip insert and ergonomic design fit
comfortably in hand. andis.com
ANDIS
L’anza Healing Style Design F/X is a flexible
working spray that provides lightweight
brushable hold and natural movement. It
utilizes an exclusive Micro Mesh technology
that lightly wraps each hair strand, allowing it
to move naturally. lanza.com
L’ANZA
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Goldwell’s latest innovation, New Blonde,
eases your highlighting clients through
the three months they usually wait between
services. The unique five-minute New Blonde
Highlight Recharge Service, which launches
this month, softens the base level just enough
to eliminate the dark regrowth and harsh
contrasts that appear after about six weeks.
“New Blonde is completely revolutionary,”
says Jessica Bowen, Goldwell assistant brand
manager. “No other product softens only the
natural virgin hair between highlights and the
regrowth in only five minutes with absolute
control of warm pigments.”
The New Blonde Neutral 5 Lifting System
features a customized lotion and developer
that can be used on base levels 5 to 9 to
provide lift up to 1½ levels for neutral, even
results without brassiness. While regrowth
isn’t fully eliminated, it becomes significantly
less noticeable, allowing for a soft transition
into the mid-lengths and ends.
New Blonde can also work wonders
on your salons’ bottom line. “New Blonde
provides a unique opportunity for stylists to
increase their highlighting service revenue by
30 percent,” Bowen says. “It will bring clients
back into the salon for at least four extra
services per year.”
New Blonde can also be used
in combination with a regular
highlighting service to
soften the base level
between highlighted
sections for a
natural-looking
blonde result. my-newblonde .com —L.M.
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march 6-8 • 2O11jacob javits convention center • new york city
www.ibsnewyork.com
CORPORATE SPONSORS:
New Speakers and Classes for 2O11
main stage performances byNICK ARROJO • TED GIBSON • ANITA GUTIERREZ • DANNY LAPOINTE
DEREK JAY • MARTIN PARSONS • AMY & WOODY MICHLEB
revitalize your cutting & styling skills
JO BLACKWELL-PRESTON • CHRISTO • ESBI INTERNATIONAL
FRANK & BELINDA GAMBUZZA • MIKE KARG • MIHO KITAJIMA
MAJOR LEAGUE BARBERS • NAITCOLE MICHELE • MARCO PELUSI
YOSH TOYA • EIJI YAMANE • IVAN ZOOT
learn new makeup techniquesBUNTRICIA BASTIAN • DOMINIC CRUZ • DANIELLE FONSECA
EVE PEARL • NOREEN YOUNG
refine nail skills and salon performance• VALERIE CLARK • ELLIS KIM • JACQUI PIERCE
JAIME SCHRABECK • MARY JO ZWIROWSKI
increase your profits and sales with valuable tipsPAUL DIGRIGOLI • JON GONZALES • RICHARD GUDRY • DEB HUNT
LARRY KOPSA • CHARLES MARCUS • MALYNDA VIGLIOTTI
and many more!*
*schedule subject to changeworldmags
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the heartbeat of beauty…
Delivering what serious beauty professionals
need to enhance their careers.
©2010 QUESTEX MEDIA GROUP LLC
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SCHEDULE SUBJECT TO CHANGE
hair: techniques & trends
SUNDAY 1E21 1E20 1E19 1E15 1E13 1E04
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper & Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art of
Color & Movement
MISAEL APONTE
Misael Art, Inc.
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly HairCHRISTO Curlisto Systems
2D10/11 Bond Plus H-Tech Hair Extension BOND PLUS
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
The Convertibles
ARTHUR HARRIS & PATRICIA
GROOMS-JONES
Salon Red & Spa /the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Up Close & Clippered
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
BRADGRAHAM
Brad Graham Salon29
Advanced Color
Cutting System
RAUL MARTEZ
La Academia, Inc.
4:00pm
to
5:30pm
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Let’s Get Shear Crazy
NAITCOLE MICHELLE
Naitcole Michele International School of Education
Celebrity Highlights
MARCO PELUSI
Marco Pelusi Hair Studio
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life / De Fabulous
Professional PROTA
Hair Extension
MIHO KITAJIMA
Supreme Hair
MONDAY 1E21 1E20 1E19 1E15 1E13 1E04
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper and Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art
of Color & Movement
MISAEL APONTE
Misael Art, Inc
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly Hair
CHRISTO
Curlisto Systems
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
I Can Transform You
ARTHUR HARRIS &
PATRICIA GROOMS-JONES
Salon Red & Spa/the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Roadmap to
Barbering Greatness
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
Bradgraham
BRAD GRAHAM
Salon29
Professional PROTA Hair
Customized Cap Weaving
OKELA NEVEAUX
Supreme Hair
4:00pm
to
5:30pm
The Art of Long Hair Styling
MARTIN PARSONS
Intermar Productions
Disorderly Conduct
with a Razor
NAITCOLE MICHELLE
Naitcole Michele International School of Education
To be announced
Please visit
IBSnewyork.com
for updates
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life/De Fabulous
Studex Ear Piercing:
Safe, Easy and Profitable
ED OBERG
Studex
conference program at a glance
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STUDENT & INSTRUCTOR CLASSES:
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business of beauty makeup:
artistry & income art of nails
1E03 1E02 1E17 1E16 1E18 1E05
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads
Hair Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
It’s Just Business
JON GONZALES
Hairdresser Career Development Systems
Bridal Airbrush Artistry
DANIELLE FONSECA
Temptu Pro
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
How to Motivate
& Lead Your Team
CHARLES MARCUS
Empowerment Int’l Group, Inc
Do You Know Your Score?
LARRY KOPSA Kopse Otte
High Definition Beauty–
for Every Complexion
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Book Smart
JAIME SCHRABECK
Precision Nails
2D10/11 Facebook & the Salon
GORDON MILLER
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Turn Your Business into
a Money Making Machine
DEB HUNT
Empowering You
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
Evalash Eyelash
Extensions
QUYEN NGUYEN
Evalash, Inc
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
Retailing as Easy as 1-2-3
JAMIE KLATT
Empowering You
Haircheck
RICHARD GUDRY
Divi/Haircheck
Spring Makeup Trends –
What’s in Vogue for Colors
NOREEN YOUNG
noreenyoungpro.com
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
1E03 1E02 1E17 1E16 1E18 1E05
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads Hair
Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Top 10 Steps to Owning
a Successful Business
DEB HUNT
Empowering You
It’s Just Business
JON GONZALES
Hairdresser CareerDevelopment Systems
Foundation 101
DOMINIC CRUZ
Kryolan
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
Join the 6-Figure a Year
Service Providers Club
JAMIE KLATT
Empowering You
Do You Know Your Score?
LARRY KOPSA
Kopse Otte
High Definition Makeup
BUNTRICIA BASTIAN
Pinnacle Cosmetics
Waterless Spa Pedicures
JAIME SCHRABECK
Precision Nails
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of Those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
How to Tame your
Combination Hair
KIM ETHEREDGE & WENDI LEVY
Mixed Chicks
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
The Art of Business
PHILIP PELUSI
Master Your Salon’s Future
PAUL DIGRIGOLI
DiGrigoli Companies
Fearless Beauty,
Fashion & Runway
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
H hair focus
C color focus
M makeup focus
B business focus
hands-on workshops
SUNDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Condense & Structure Cutting
ESBI INT’L ARTISTIC TEAM
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
To be announcedPlease visit
IBSnewyork.com
for updates
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
MONDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Celebrity Highlights for Wavy Hair
MARCO PELUSI
Marco Pelusi Hair Studio
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
The Flawless Bride:From Natural to Hollywood Glamour
EVE PEARL
Eve Pearl Makeup Experience Studio & Boutique
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
ADDITIONAL FEE REQUIREDFEE INCLUDES YOUR EXHIBIT HALL ADMISSION
M
C
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H
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On the SidePureology’s new Expressions & Expertise book
features six effortless looks created with the brand’s
new ColourStylist styling products that are intended
to showcase color-treated hair. The Side Swept
style seen here melds glamour and softness for a
look of undone sophistication. Here’s how to get
the look:
1. Take a 2-inch square section 1 inch from the
hairline on the side of the head and cornrow it in a
C-shape, braiding to the ends and securing with an
elastic band.
2. Wrap the end of the braid in a spiral formation to create a
round cushion and secure it with open fasteners.
3. Starting above the ear on the opposite side, lace 1-inch vertical
panels around the head, stopping behind the right ear at the
braided cushion.
4. Lace a 1-inch horizontal panel below the braided cushion and
lightly mist with Pureology ColourStylist Strengthening Control Zero Dulling Hairspray.
5. Gather the hair from the front left hairline to behind the right ear and smooth the surface
with a soft bristle brush. Secure with an elastic band, leaving a loop at the end.
6. Direct the end of the ponytail toward the face and bend the hair back around the tail of a
rattail comb and roll upward. Thread an open fastener through the elastic band at the end
of the ponytail to secure the rolled section to the braided cushion.
7. Smooth the remaining hair in the front section forward over one eye with a soft bristle
brush and gather toward the ends. Bend the section up and around the tail of the comb
at the mid-lengths and secure it to the braided cushion with a closed fastener.
8. Use the tail of the comb to tuck the ends into the roll and polish the surface of the style
with the teeth. Finish with a light misting of Strengthening Control Zero Dulling Hairspray
for shine and hold. —L.A.
Workshop
Sea ChangeNature’s Rescue from Redken is a
collection of four haircare essentials
designed to gently cleanse and nourish tresses
using plant and marine extracts. “Redken has
always used its advanced technology to target
specific hair needs with simple solutions,”
says Jenny Corless, director of global
marketing for Redken. “With Nature’s Rescue,
we are using our technological expertise
to answer a market need for more natural
haircare products.”
The system, which is free of parabens,
sulfates and silicone, contains the Sea-Algae
Hydracomplex with sea algae, soy protein and
aloe vera to protect and moisturize the hair;
boasts a fresh water scent; and can be used
on color-treated hair. The line’s Refreshing
Detox Shampoo is formulated to remove
impurities and product buildup and minimize
the effects of pollution, while the Refining Sea
Polish is infused with exfoliating pumice to
smooth strands. The Cooling Deep Conditioner
is designed to restore moisture to the hair and
soothe the scalp, and the Radiant Sea Spray
is a lightweight styling product that gives
clients’ tresses a beachy texture and a fresh,
oceanic scent, thanks to capsules that release
the fragrance when the hair is touched. To
allow clients to experience the line’s signature
scent before purchase, Redken
is offering salons a
Radiant Sea Spray
tester unit with
fragrance strips.
redken.com —I.T.
Firs
t Look
CChh
Artistic ExpressionKMS California’s 2011 campaign, Gallery 360º,
takes inspiration from the Downtown Los Angeles
art scene, where self-expression and individuality
take center stage. We love this hip, wearable cut,
which can be worn either straight for a sleek,
sophisticated look or roughed up for an edgy
touch. KMS California Artistic Director Edwin
Johnston cut the hair in short round layers with a
disconnected fringe and undercut sides. Here’s how
to recreate the swept-up style seen here:
1. Prep hair with KMS California Colorvitality
Blonde Shampoo and Treatment for vibrancy and shine.
2. Distribute Hairstay Style Boost evenly throughout towel-
dried hair to ensure a long-lasting style.
3. Blow-dry with a round brush, lifting hair up and away from
the head to create volume. For additional support, use a mini crimping iron at the roots.
4. Emulsify Hairplay Clay Creme in your palms and piece the product through the hair
from mid-lengths to ends.
5. Spray Hairstay Medium Hold Spray all over the hair to finish the look.
For a step-by-step guide to Johnston’s cut, visit americansalonmag.com. —L.M.
54 American Salon January 2011
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Pamper your clients with PIBBS noplumbing Spas, featuring luxuryreclining chairs with heat andmassage functions, and retractable,footbaths.
A relaxing pedicure does not getany easier than with PIBBS spas,some of which feature disposablehygienic liners.
PIBBS plumbing free spas—an oasis for any spa & salon.
PS93Spa
PS88Spa
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p i b b s i n d u s t r i e s133-15 32nd Avenue Flushing, NY11354Tel.(718)445-8046 (800)551-5020 Fax(718)461-3910
www.Pibbs.com©Pibbs Industries 2009. Pibbs Industries reserves the right to modify product design.
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Color Therapy
Take HoldProduct Club has introduced Great Grip Tools, a trio of haircolor accessories that includes a spatula, whisk and station/tray mat. The spatula’s flexible silicone blade and long design make it perfect for working with deep color bowls, while its no-slip grip handle helps reduce hand and wrist stress. Stylists can mix color and bleach thoroughly with the silicone-coated whisk that’s
easy to use and allows for no-fuss cleanup, and the station/tray mat, ideally sized to fit on a color tray, keeps all coloring essentials in place and protects styling stations from hot appliances. productclub.com —I.T.
MiN New York has two new blonde hues in its
ProColor line, Scotch and Liquid Gold, which offer
natural-looking color in just five minutes. The ammonia-
free demipermanent gels can be mixed with brown
shades to add a touch of gold, create lowlights on
natural blondes, or provide 100 percent gray coverage
or blending. ProColor deposits only; it does not lift
existing color. minnewyork.com —L.M.
Mellow Yellow
Book SmartIf you’re looking for a way to
entertain your brain and boost your
artistic edge, then you’ll definitely
want to get your hands on a copy
of Mike Karg and Jo Blackwell’s
latest book, Cut + Color, available
on mikekarg.com. In addition to
insightful hue tricks of the trade and
tool tips, the book is loaded with
cutting-edge techniques like the
textured look seen here that can
easily be employed in the salon.
1After Karg cut strands with a
pair of slicing shears, Blackwell
divided the hair into four triangles,
parting it from the forehead to the height of the occipital bone
and from the ears to the highest point of the head.
2Beginning at the bottom where the section is widest,
she diagonally wove out five strands (not too thin)
toward the back before placing foil and lightening them.
3Next, she placed a foil on top with four strands, followed by a foil with three
strands. She then colored all four sections in the same way. This produces a
diamond-shaped section on top.
4Finally, Blackwell positioned three horizontal rows of highlights, with first three, then
four and finally three woven-out strands, before coloring the hair. —K.D.
Masked CrusaderThe new Masque for Beautiful Color from Oribe helps your clients protect their color investment by adding life and shine to their hair without weighing it down. The paraben- and sodium chloride-free mask uses the latest color-maintenance technology to leave locks vibrant, healthy and glossy. Key ingredients include wild mango butter; keratin and hydrolyzed keratin to strengthen damaged hair; bioflavonoids, which prevent color from fading and discoloration; and natural UV protectants such as watermelon extract from Africa’s Kalahari Desert, sunflower and moringa seed oils and Kaempferia galanga root extract from Southeast Asia. Because it’s so conditioning, the mask can also be used before a color treatment to get hair in optimal shape for an even application. oribe.com —L.M.
ON GUARDKeeping clients’ color looking salon fresh
just got a whole lot easier now that TIGI
has debuted its new Bed Head Colour
Combat collection. All six formulas in the
line boast a revolutionary Colour LockDown
Technology that draws positively charged
particles to damaged areas of the hair,
forming a hydrophobic barrier that seals
and protects color while repairing damaged
locks. Loaded with nurturing ingredients
like hydrolyzed soy protein that smoothes
the cuticles and strengthening panthenol—
and featuring a Delicious Paradise scent—
Dumb Blonde Shampoo, Conditioner
and Leave-In Conditioner are designed
especially for highlighted or bleached
blonde strands that need special attention.
Meanwhile, redheads and brunettes can
battle color-fade and diminish dryness with
Colour Goddess Shampoo, Conditioner
and Leave-In Conditioner. Infused with a
Toffee Heaven scent, the trio is fortified
with shine boosters, glycerin and sunflower
seed extract. tigihaircare.com —K.D.
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premiere orlando
Exhibit Floor Open
Only June 5 & 6
2011
June4, 5 & 6
For more information and to register,
visit www.premiereorlandoshow.biz
or call 800.335.7469
Orlando/Orange County Convention CenterOrlando, Florida
Beauty Industry Professionals Only
co-locating with and FREE ADMISSION TO:
premiere conferencewith spa business forum
sponsored by DAYSPA magazine
Follow us on:
REGISTER on or before April 30th for a $20 SAVINGS!photo
gra
phy &
hair
Luis
Alv
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:: m
akeup
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tylist
Patr
ic C
hauvez ::
assis
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58 American Salon January 2011
S
Luxedo
Along with being a stylish addition to
the nail services section of your salon,
Pibbs’ new Butterfly Mini Pedi Chair
provides ergonomic seating to help
prevent the back strain you can suffer
while performing pedicures. The plush
chairs feature beautifully upholstered
18-inch “wings” that cradle the back
and seat area for ample support and
added comfort. A version of the chair
is also available for manicure stations.
pibbs.com —L.M.
OUT OF AFRICA Feet are in for a luxurious treat
at Manhattan’s Haven Spa, where guests can experience the limited-
edition Serengeti Pedi this winter. The African-inspired service begins
with a warm foot bath infused with Madagascar vanilla and West African
cocoa bean, followed by an application of an exfoliating sugar scrub
that’s blended with avocado
oil and Namibian ootanga oil
(watermelon seed oil). Finally,
feet are moisturized using
Moroccan argan oil and acacia
extract lotion. A complimentary
cup of coffee spiked with
Amarula Cream, a South African
liqueur made from marula tree
fruit, tops off the
experience.
—L.A.
Nail File
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Winter Welcome Essie’s winter polish collection heats up chilly days with sultry shades like Masquerade Belle, a bold ruby black; Luxedo, a deep and sexy plum; and Smokin’ Hot, a stony gray with a hint of lilac. “This winter’s fashions, in their intense jades, deep violets and rich blacks, tell a story of mysterious, powerful femininity,” says Essie Weingarten, founder and creative global director of Essie. “I was inspired by the dark side of the season—deep pavement hues, intense reds and gorgeous blacks.” essie.com —L.A.
In the V-ZoneEducate clients on the rejuvenating benefits of neck and décolleté creams.
W hen discussing skincare, most clients
focus on products designed to protect,
repair and prevent damage on their faces, but
it’s also important to consider the neck and
décolleté areas, often referred to as the V-zone.
“It’s the one part of your body which is the most
neglected and forgotten about,” says Shannon
Gallogly, national education trainer for Decléor
Paris, which developed the Excellence De L’Age
Neck and Décolleté Concentrate to address the
anti-aging needs of this often-neglected area of
the body. “We are always concerned about the
eyes and the face, but the truth is that the neck
and décolleté are the quickest to age and the last
to get protected.” According to Gallogly, neck and
décolleté creams should be used as a preventative
product. “They should be part of a daily or nightly
ritual to ensure clients see the best possible results
that are sustained over time,” she says. She adds
that with consistent use over time, clients can
see a difference in the texture of the skin in that
area. “The cream can help create a silky texture
to the décolleté area by filling in the fine lines that
look like tissue paper,” Gallogly says. In addition
to Decléor, other companies have also developed
products designed specifically for the V-zone.
Sonya Dakar Neck & Décolleté Firming and Spot
Lightening Treatment with SPF 30 is formulated to
help smooth fine lines and wrinkles, even skin tone
and reduce the appearance of age spots. Similarly,
La Prairie Anti-Aging Neck Cream helps lift and
firm the neck area and address signs of aging,
such as dehydration and age spots. decleordirect
.com; sonyadakar.com; laprairie.com —N.A.
Luxe
Masquerade
Belle
Smokin’ Hot
Premier Seating
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The only genuineTurbo Dryer® on themarket made in Italy
Twinturbo 3500®
Superior drying and styling capabilities in a small package! TheTwinTurbo® 3500 is a revolution in dryers. This award-winning dryerfeatures cutting-edge design to dramatically reduce drying times,helps eliminate frizz and deliver healthier, beautiful hair.
Small, take-anywhere design slips easily into your bag for beauti-ful hair on-the-go!
80 cubic meters air/hour for fast drying.2000 Hour K-Lamination Motor.4 temperatures + instant cold air. 2 speeds.Anti-overheating device.Removable stainless steel filter.3 meters of strong cable.490 grams in weight.Made in Italy.
Twinturbo 3200®
Make a statement of style and professionalaccomplishment with the unsurpassed powerand quality of the TwinTurbo® 3200.
79 cubic meters air/hour for fast drying.2000 Hour K-Lamination Motor.4 temperatures + instant cold air. 2 speeds.Anti-overheating device.Removable stainless steel filter.3 meters of strong cable.490 grams in weight.Made in Italy.Available in Grey, Red, Pink, Black & Violet
©2010 TURBO POWER INC. Turbo Power Inc. reserves the right to modify product design.
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Get a GripThree fashion week session stylists—Guido, Odile Gilbert and Orlando Pita—identify the strong-hold styling products they can’t live without backstage. —Lotus Abrams
MOUSSE With its airy texture that easily blends
into damp hair and various hold levels to choose from,
mousse is a versatile styling product that can be used as
the foundation for looks ranging from loose waves and
voluminous blow-outs to structured updos. “Mousse is
great for giving lift, texture and movement, like for the
messy knots we did at Calvin Klein,” says Redken Creative
Consultant Guido, a fashion week heavy hitter who
regularly styles looks at shows including Marc Jacobs,
Prada and Louis Vuitton.
Expert tip: “Hair doesn’t always have to be wet to apply mousse,” Guido says. “If applied to soft fine hair and rough-dried with hands it can give long-lasting texture and hold. This is also a great way to prep the hair before using a curling iron on it.”
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Redken Aerate
08; René Furterer
Vegetal Mousse;
Keune Design
Collection Mousse
Styling Forte Guido, Redken creative
consultant, at Rag & Bone’s
spring 2011 show
HAIRSPRAY Probably the most critical
strong-hold styling product used during fashion week,
hairspray comes in formulas that are workable, add
shine or produce extra volume, and can be used while
working on a style or to supply the finishing hold.
Session stylist and owner of Orlo salon in Manhattan
Orlando Pita, whose styling show credits include
Carolina Herrera, Derek Lam and Oscar de la Renta,
uses hairspray regularly during fashion week to craft
looks ranging from sleek updos to luscious waves.
Expert tip: “To get amazing hold, I heat-dry the hairspray after I’ve done a very sculptural ’do,” Pita says. “This technique worked very well at the fall 2010 Christian Dior Haute Couture show. The hair was inspired by flowering buds.”
Orlando Pita for Moroccanoil
at Carolina Herrera’s spring
2011 show
GELS From creating wet-looking texture
to supplying ultimate hold, gel is an essential
styling tool during fashion week, according
to Odile Gilbert, a backstage mainstay who’s
created looks for designers including Karl
Lagerfeld, Catherine Malandrino and Phillip
Lim. “We use it when we pull the hair back
or when we want to do a look that’s tight to
the head, like what we did at Jason Wu,”
she says. “We wanted the front to be really
clean, almost masculine.”
Expert tip: “Gel is not for natural hair looks; it’s for hair that needs to be controlled,” Gilbert says.
Odile Gilbert for Aveda at
Jason Wu’s spring 2011 show
Oribe Superfine Strong Hair
Spray; TIGI Catwalk Your
Highness Firm Hold Hairspray;
L’Oréal Professionnel Texture
Expert Infinium 4
Phyto Professional Strong Sculpting
Gel; Aveda Brilliant Retexturing Gel;
Matrix Design Pulse Rock N’ Hold
Hard Hold Gel
60 American Salon January 2011
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Join us to celebrate the life work of this year’s honorees – Yosh Toya
(Legend) and Beth Minardi (Icon) – for their unfaltering dedication to inspiring
and educating their industry peers to strive for excellence in their careers and in the communities
where they work and live.
Sunday, March 27, 2011Hyatt Regency O’HareRosemont, IL
probeauty.org/issemw | 866.229.2386 (301.694.5243) | facebook.com/pbaisse
For sponsorship opportunities please call 800.468.2274
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SHAMPOOS formulated for distressed tresses
cleanse hair, smooth cuticles, and—most important—restore
moisture and shine, and they are a critical part of the care
routine, according to Ruth Roche, owner of Rare Salon in
New York City, who says that heat styling is a major source of
damage. “Heat depletes the moisture out of your hair,” Roche
says. When it comes to advising clients with damaged hair on
their shampoo routines, stylists need to assess the condition
of the scalp along with hair type, says Akemi Tamaribuchi,
creative director of diPietro Todd Salons + Academy in San
Francisco. “How often someone with damaged hair should
shampoo is dependent on whether their scalp is oily or dry and
what chemicals they’re using,” she says.
Repair ShopFor hair that needs extra help to stay healthy, here’s a look at three types of products designed for damage control.
MASKS are designed to penetrate directly into the hair
shaft to condition and strengthen strands and reconstruct
broken-down proteins, as well as protect the hair from
environmental and chemical stressors. Since masks are
highly concentrated products, stylists should advise their
clients to use them as supplemental treatments to their
normal shampoo and conditioner regimens, according to
Tamaribuchi. “Masks are more jam-packed with important
ingredients and they penetrate deeper into the hair shaft, so
they’re doing inner repair versus a leave-in treatment, which
is more ‘preventative medicine,’ as I call it,” Tamaribuchi
says. She advises that clients should use masks about once
a week for the best results.
LEAVE-IN TREATMENTS are ideal for
hair that needs extra conditioning and nourishment.
Gentle enough for everyday use, leave-ins are
formulated to strengthen hair from the roots and
shield the strands against environmental damage,
while helping to prevent moisture loss, breakage and
split-ends. “There really is no rule against using them,
as long as you’re using the proper kind of leave-
in for the hair texture and density you’re working
with,” Roche says. Leave-ins come in a variety of
formulas, including the cream-based types that Roche
recommends for coarse-textured hair and sprays that
won’t weigh fine hair down. ✂ —Ivy Tan
FROM LEFT: Aveda Damage Remedy Restructuring Shampoo, aveda.com;
Redken Extreme Shampoo, redken.com; Schwarzkopf Professional BC
Hairtherapy Repair Rescue Shampoo, schwarzkopf.com; TIGI Bed Head
Resurrection Damage Level 3 Shampoo, tigihaircare.com; Number 4 High
Performance Haircare L’eau de Mer Hydrating Shampoo, number4hair.com
FROM LEFT: Goldwell DualSenses Rich Repair Leave-in Cream Fluid, goldwell-northamerica.com; Pureology EssentialRepair InstantRepair Leave-in Hair
Condition, pureology.com; Scruples Reconstruct Leave-in Instant Repair,
scrupleshaircare.com; Onesta Quench Leave In Conditioner, onestahaircare.com; Leonor Greyl Huile De Palme, leonorgreyl.com
FROM LEFT: Enjoy Hair Mask, enjoyhaircare.com; Moroccanoil Restorative
Hair Mask, moroccanoil.com; Eugene Perma Paris Essentiel Nutrition Ultra
Nourishing Mask, eugeneperma.com; Organic Care Systems Power Build
Reconstructor, organicsalonsystems.com; Paul Mitchell Awapuhi Wild Ginger
Keratin Intensive Treatment, paulmitchell.com
62 American Salon January 2011
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THE L’ORÉAL FONDATION D’ENTREPRISE
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HAIRDRESSERSAGAINST AIDS
F O N D A T I O ND ’ E N T R E P R I S E
HAIRDRESSERS AGAINST AIDS�0:�(5�(+=6*(*@�796.9(4�:765:69,+�)@�;/,�3»69i(3�-65+(;065�+»,5;9,790:,�(5+�<5,:*6�,476>,905.�:(365��
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79,=,5;�;/,�:79,(+�6-�/0=��;6.,;/,9�>,�),*64,�(�76>,9-<3�=60*,�¶�FOR A BEAUTIFUL WORLD WITHOUT HIV/AIDS.
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FOR A BEAUTIFUL WORLD WITHOUT AIDS.
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66 American Salon January 2011
Great HeightsAveda Global Creative Director Antoinette Beenders uses micro-crimping to achieve volume and texture.
For her new Modern Romantics collection, Aveda Global Creative Director Antoinette Beenders was
largely inspired by the Byzantine vibe of designer Alexander McQueen’s fall 2010 show in Paris. “The
feel is very rococo with a lot of movement, texture and unkempt strong shapes,” Beenders says. To get
the desired volume for the looks, she used a micro-crimping technique at the roots and throughout the
lengths to make the hair “fatter” and more substantial. She relied on Aveda Control Force Firm Hold
Hair Spray for strong hold and Air Control Hair Spray when she needed a softer finish. Beenders also
used color to show a juxtaposition of natural beauty and powerful strength. “I started with a blonde
base, which is the biggest color for spring,” she says. “Then I added pops of color using Aveda eye
shadow. I love the idea of makeup for the hair.” ✂—Lori Morris
PH
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January 2011 American Salon 67
THIS PAGE:
Antoinette
Beenders combed
the hair over to the
side and pinned it
in place. She then
crimped one side
and pinned it into a
classic roll before
fluffing it up for
added texture. She
used orange eye
shadow for the
finishing touch.
FACING PAGE:
Beenders created
this side-swept
bouffant by
crimping all of
the hair, save for
one small panel
on the left, and
back-combing it
for height. She then
pulled all of the hair
over to the right
side and molded it
into a loose, fluffy
shape. The hairline
got a touch of red
makeup.
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68 American Salon January 2011
THIS PAGE: This
look melds 18th-
century regality
with an African
vibe. Beenders
gelled the sides
tight to the head,
then crimped
the top section,
spraying lots of
Aveda Control
Force Firm Hold
Hair Spray to keep
the shape tight.
She left the top
loose to contrast
the rest of the hair.
FACING PAGE:
For this look,
Beenders
smoothed the top
of the hair back
and pinned it
under the crown.
She then crimped
the sides and
turned them under
to look like a bob,
leaving some
stray hairs loose
at the top for a
soft touch. Purple
eye shadow in the
center matched
the model’s dress.
Great Heights
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January 2011 American Salon 69
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70 American Salon January 2011
Flight of FancyChrystofer Benson’s latest collection blends the texture of fur and feathers with fashion-forward cuts and color.
Fur, Feathers and Fusion is the dynamic new collection from Logics
Artistic Director Chrystofer Benson, a 2010 NAHA Haircolor Award-
winner whose work has appeared in Elle, Vogue and Cosmopolitan,
among other publications. The work melds vivid haircolor with edgy
haircuts and styling that plays on the texture of fur and feathers. Says
Benson, “It’s inspired by high-energy and soft colors in nature and the
multifaceted textures seen in the world around us.” ✂ —Lotus Abrams
PH
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THIS PAGE:
Strong angles
and lines merge
with a palate of
warm brunette
and blonde tones,
echoing the blend
of colors in the
model’s fur coat.
FACING PAGE:
Icy blonde
haircolor
accentuates the
multitextured
finish in this
hairstyle inspired
by the texture
of fur.
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January 2011 American Salon 71
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72 American Salon January 2011
Flight of Fancy
Vibrant shades
of green, teal and
inky blue haircolor
mimic a peacock’s
feathers in this
windswept look.
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JUNE 18-20 • 2011 The Cosmopolitan of Las Vegas
Pure Color EducationIt’s back and it’s going to be better,
brighter and bolder than ever!
Join our mailing list today.
www.haircolorusaevent.com
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OPF
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74 American Salon January 2011
Flight of Fancy
Redwood tones
showcase the
shape and
textures of this
fanciful style.
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BEAUTY ZONESpecial Advertising Section
Grafton Cosmetics Private LabelMinerals by Grafton CosmeticsIt’s not just any brand it’s your brand name. Grafton Cosmetics
understands that. Whether creating a brand for the world’s most
prestigious cosmetic firms or just enhancing your existing line, Grafton
Cosmetics brings an unsurpassed level of quality and innovation. With
state of the art facilities and a commitment to excellence, our cosmetic
products are perhaps the finest anywhere. Call now for our full color
brochure. Let us show you why since 1962, Grafton Cosmetics has
been a leader in private label cosmetics.
Call 1.800.662.5387 or visit www.graftoncosmetics.com
Curlisto® Natural CoilsKinky-Coily hair is one of the most fragile textures that is often dry and
damaged. Christo, the authority in curly hair that has educated salon
professionals around the world, has created Curlisto Natural Coils to
address the special needs of coily textures by replenishing youthful hair and
minimizing breakage. The innovative Defining Lotion is the key to successful
styling that will give coils amazing results every time. High quality ingredients
are used to reverse the damage from harsh chemicals and heat styling tools.
Coils are left healthy, shiny and beautifully defined.
Curlisto Natural Coils Cleanser, Conditioner, Masque, Leave-In Treatment,
Defining Lotion, Spray and Paste
· Paraben Free · Anti-Aging
· Sulfate Free · Prevents Dryness
· Anti-Frizz · Increases Shine
· Certified Organic Extracts · Restores Hair Shaft
For more information on how to carry this line in your salon and to get 50%
off starter kits, please contact [email protected] or call 212-997-8810.
Call 1.800.810.CURL or visit www.Curlisto.com
To showcase your product in BEAUTY ZONE call Kristine Compton at 323-966-4662
Hot Tools® Hot Tools® BlueIce Titanium Specialty Irons offer uniquely designed
curling iron barrels which are perfect for all hair types and lengths
creating a variety of styles - wave, spiral, ribbon or coiled curls.
Combined with state-of-the-art titanium technology these irons
deliver professional results! The titanium surface provides even heat
distribution, excellent durability and is corrosion resistant to styling
products. Titanium also offers a super smooth surface for snag-
free styling which leaves hair looking smooth and glossy. Other
professional features include Pulse Technology® for Gets Hot…Stays
Hot® performance, variable heat settings, spring grip for easy use,
one-year warranty.
Call 1-800-487-8769 or visit www.HotTools.com
HTBL1175
3 Barrel Waver
HTBL1143
Ribbon iron
HTBL1144
Coil iron
HTBL1140
Spiral iron
Hot Tools® Hot Tools® Pink Titanium™ Ionic® Salon Dryer (HPK03) is lightweight,
quiet, powerful, and energy efficient. The dryer is finished in metallic
pink and is patented with Direct ION TECHNOLOGY® drying hair up
to 40% faster. It helps increase softness, shine, and reduce frizz.
The newly designed energy efficient motor uses less energy, without
compromising heat or airflow. Other professional features include
cool shot, multiple heat and speed settings, BONUS! finger diffuser,
concentrator, pik, and one-year warranty.
Call 1-800-487-8769 or visit www.HotTools.com
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PH
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N T
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AN
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AN
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Lucie Doughty prepped hair with Paul Mitchell Awapuhi Wild Ginger Texturizing Sea Spray, then created a braided base on top of the head before attaching padding to create a larger structure. After misting the hair with Awapuhi Wild Ginger Finishing Spray, she carefully coaxed hair section by section into an exaggerated beehive shape. Top: American Apparel. Shorts: T-bags. Bracelet: Ippolita. Printed bangles: Kara Ackerman. Ring: Lucifer Vir Honestus.
76 American Salon January 2011
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BY KELLEY DONAHUE
In her latest release, celebrity stylist and acclaimed educator Lucie Doughty celebrates the return of gorgeous, eternally chic hair.
Lucie Doughty has put her sartorial stamp on a quintessentially British tea
service with a new collection created exclusively for American Salon that
showcases elegant hairstyles. “The inspiration for my High Tea collection came
from my experiences while growing up in England, where teatime involved
dressing up from head to toe and going to someplace fantastic for an elegant
afternoon experience,” says the editorial director for Paul Mitchell. To get the hair
just right, Doughty started by creating a strong foundation, which involved blow-
drying and using the right products before constructing the styles. “Dressing
hair like this takes time but it’s making a real resurgence in salons,” Doughty
says. “Clients have found out that elegantly dressed hair is an easy way to look
expensive that isn’t just exclusive to celebrities.”
January 2011 American Salon 77
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THIS PAGE: After working a small amount of Thicken Up Styling Liquid into the hair and blow-drying it, Doughty brushed strands, dressing them with Awapuhi Wild Ginger Finishing Spray and Wild Ginger Shine Spray to create a long, sexy shape. Dress: Camilla and Marc. Earrings: Guy and Eva. Ring: Isharya.
FACING PAGE: Doughty side-parted the hair before sweeping it into a pulled-back shape enhanced with volume. Awapuhi Wild Ginger Shine Spray polishes the look to perfection.
78 American Salon January 2011
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January 2011 American Salon 79
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THIS PAGE: After applying Thicken Up Styling Liquid and blow-drying the hair, Doughty swept strands back into a low, loose ponytail that she turned under and pinned into an elegant bob shape. Awapuhi Wild Ginger Finishing Spray and Shine Spray were called on to finish the look. Dress: Dalia. Bracelet: Dana Rebecca Designs. Ring: Lucifer Vir Honestus.
FACING PAGE, LEFT: Doughty prepped the hair with Awapuhi Wild Ginger Texturizing Sea Spray. She then created a braided base on top of the head and affixed padding, carefully laying the hair section by section over the form. Next, Doughty used a comb and Awapuhi Wild Ginger Finishing Spray to smooth, hold and mold the style before embellishing the look with a large bow. Dress: Sea. Rings: Isharya.RIGHT: To put a modern twist on this retro poufy shape, Doughty created a vertical braided section down the center back of the design and pinned padding to it. Next, she smoothed hair over the form to create a large roll in the back before lightly back-brushing the front for amplified height and shape. Dress: Gold Hawk. Bracelet: Melinda Maria. Ring: Guy and Eva.
80 American Salon January 2011
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January 2011 American Salon 81
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Inspired by strong geometric lines and dark shadows, Richard Kavanagh of New Zealand created this graphic punk rock chick look that features rich color achieved with Redken Color Fusion and Color Gels. Redken Power Tame 16 intense straightening balm, Aerate 08 bodifying cream-mousse and new Fashion Work 12 versatile working spray were used to enhance the style’s choppy texture.
BY KELLEY DONAHUE
For Redken’s latest collection, a top-drawer team of international artists use color,
texture and inventive techniques to take hair into bold new territories.
Assemble eight visionary artists from around the world into a single room. Add an assortment of
Redken products and some imaginative design and color concepts into the mix, and you’ve got
the perfect recipe for nonstop inspiration. That was precisely the scenario that recently played
out when Redken shot its latest chapter of The Inspiring World of Redken, Shapes & Shadows,
seen exclusively on these pages. “When beautiful minds put their heads together, sharing their
knowledge and creativity, great things happen,” says Christine Schuster, senior vice president
of education at Redken. “Our goal for the looks from the collection was to inspire stylists’ own
talents as they interpret them every day in the salon.”
82 American Salon January 2011
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Canada’s Catherine Allard used Color Fusion and Color Gels to create shades of fire—from blue to red, orange and yellow—in the hair before fashioning the style into the shape of a “V” for vitesse, the French word for speed. To finish, she misted strands with Spray Starch 15 heat memory styler, then mini-crimped the hair sections in the back of the head and back-combed them.
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To create the gorgeous hue for this cut, which features a modern mix of texture and combines hard and soft lines in one look, U.S. stylist Ty Isobe created three Color Fusion formulas and three Color Gels formulas and then applied them, allowing one shade to melt into the next for added depth and dimension. Iron Silk 07 ultra straightening spray and a flat iron were then used to finish the style.
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Using clouds in the sky and the shadows they cast underneath as his inspiration, U.S. stylist Hugo Urias created this stunning silhouette imbued with darker hues at the roots deep into the mid-shaft and lighter red tones in the perimeter that play up definition and texture. Fashion Work 12 versatile working spray and Forceful 23 super strength finish spray supply the finishing touches to the design.
January 2011 American Salon 85
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This look from Brazil’s Claus Borges, showcasing strong geometric lines, texture and movement, was created by setting hair in the back on pins to create a rickrack effect. A spiral tong technique was then used to curl hair sections in the crown area before the design was misted with Spray Starch 15 heat memory styler and curls were broken apart using the fingers.
86 American Salon January 2011
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Inspired by the beach and the way the water flows over the sand, Belgium’s Ludovic Beckers gathered hair in the nape, turning the ends under and securing them with pins to create a simple shape enhanced with rich texture. After releasing and evenly distributing hair in the top section, he misted the design with Quick Dry 18 instant finishing spray to give it staying power.
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“The chief danger about Paris,” poet T.S. Eliot once wrote to a
friend, “is that it is such a strong stimulant.” Last November, the City
of Lights once again proved its capacity to thrill when it served as the
stunning backdrop for two industry events—Hairworld, during which
P&G Salon Professional debuted its new portfolio of iconic brands
at Mondial Coiffure Beauté, and Wella Professionals’ International
Trend Vision Awards (ITVA) 2010.
Held at Paris’ Halle Freyssinet on November 6, the Wella
ITVA event attracted more than 2,000 beauty pros and media
representatives from every corner of the globe. Kicking off the
program were presentations from acclaimed artists, who interpreted
the 2011 Trend Vision looks developed by Global Creative Directors
Josh Wood and Eugene Souleiman, in partnership with the brand’s
creative team. To wit: The Sassoon Academy earned high marks
for their ladylike looks with a hard edge from Polaris while
Toni&Guy’s take on Passionista’s controlled and defined shapes
imbued with bright red hues was a crowd-pleaser. For their part,
Hob Salon team members unveiled fluid shapes offset by luminous
hues from Lumina and Dmitry Vinokurov introduced multitextured,
voluminous shapes from Glamazon.
After taking in the show-stopping opener, attendees got the
chance to watch up-and-coming international stylists create looks that
reflected the Wella 2010 trends of Nomad Couture, Techno Poetry,
Midnight Stage or Nature’s Goddess. The lively competition was
judged by an impressive roster of judges that included Woods and
Souleiman, as well as Sonya Dove.
Rounding out the program was a lavish evening awards
party where guests wined and dined as they awaited the
announcement of the winners of ITVA 2010. When all
was said and done, Australia’s The Last Tangle took
home the gold award in the Young Talent category, while
Iceland’s Har-Expo nabbed the silver and Austria’s Sturmayr
Coiffeure received the bronze.
Meanwhile in the Color category, Denis Osipov’s Studio from
Russia was the recipient of the gold award; the Netherland’s Tendenz
Plomp Kappers salon earned the silver and the USA’s
Coupe Rokei Salon walked away with the bronze.
“The weekend in Paris was a fantastic
opportunity to share with the global hairdressing
community our dynamic role in the industry,”
said Robert Jongstra, P&G global salon
professional president. For details on ITVA
2011, visit wellausa.com. To read more
about the ITVA 2010 event, visit blog
.americansalonmag.com. ✂
—Kelley Donahue
LEFT TO RIGHT, FROM TOP: Texture reigned supreme
in the Glamazon presentation; the gold award for
Color went to the Russian team; the Australian team
won the Young Talent category; the Iceland team
celebrates their silver award in the Young Talent
category; Lumina models prowl the catwalk; a model
from the Passionista segment sports a stunning red
hue; Eric Wennberg and his team took home the
bronze award for Color.
Rendezvous in ParisWella Professionals International Trend Vision Awards and P&G Salon Professional’s Hairworld lift hair artistry to new heights.
90 American Salon January 2011
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January 2011 American Salon 91
Matrix Announces Winners of Mannequin ManiaMatrix recently announced the winners of its first
Mannequin Mania contest, which drew some
10,000 entries from across the nation. Participating
stylists were required to create hair looks on
mannequin heads, and a panel of judges including
American Salon Executive Editor Lotus Abrams
selected 12 finalists out of 48 semifinalists based
on originality, creativity and technique. More than
25,000 Americans voted online or via text message
from September 15 to October 31 to crown the
four winners. Timothy Findon (PA) won in the
Stylist category for his mannequin, Calais; Terrell
Gardner’s (FL) Mother Nature won for Student;
Nathan Rosenkranz’s (PA) Ava was named winner
for Friends & Family; and Hair and Beyond Salon’s
(NY) The Widower took the title for Salon Team.
Matrix visited each winner’s salon to deliver the
news of their victories, and prizes included a day
with Tabatha Coffey, star of the Bravo television
series Tabatha’s Salon Takeover and celebrity judge
for the contest, $25,000 and Matrix products. —I.T.
Coty Nabs OPI ProductsBeauty giant Coty has entered into an
agreement to acquire OPI Products,
which will enhance Coty’s cosmetic
portfolio through the addition of more
than 200 shades of OPI Nail Lacquer.
“OPI is both dynamic and high
quality and has earned its place as a
leading provider to professional nail
care salons,” said Bernd Beetz, Coty’s
CEO. “This acquisition will allow Coty
to expand our presence in the nail care
category via an important new channel of
distribution—professional salons—and
will offer an even greater selection of
products and choice to consumers.”
OPI President and CEO George
Schaeffer added: “We are all excited
about the next phase of opportunity
for OPI. Our management team will
continue on with the company and OPI’s
business strategy will remain focused on
the salon professional.” —K.D.
LEFT AND ABOVE:
Nate Rosenkranz,
winner for Friends
& Family and his
mannequin, Ava
Cinderella Hair Expands Line Cinderella Hair has introduced
Our Hair Your Way, a new line
of synthesizing methods for its
human hair extension products.
“For many years, our customers
have been asking us for
additional methods of attachment
other than our organic protein
bond,” says Fernando Fischbach,
vice president of Cinderella
Hair. The collection includes
techniques like I-tips (I-Hair),
tape (T-Hair) and clip-ins (Clip
Hair). Also in the works: Definite
Shine, a haircare line designed
for extensions that will include
shampoos, conditioners, styling
products and two hair serums
with UV and thermal protection,
which will be distributed in one
convenient package to help de-
clutter stylists’ stations. —I.T.
Zotos Honored for Fundraising EffortsZotos International, parent company of Joico and
ISO, was recently honored for its fundraising efforts.
The March of Dimes honored Zotos for being the
charity’s largest corporate sponsor in the New York
State Finger Lakes/Genessee Valley region and for
raising more than $17,000 for a recent March of Babies
benefit. The Salvation Army recognized the company
for giving Christmas presents to 100 families in need
through the organization’s Adopt-A-Family program
and raising a total of $2,000 throughout the year.
“We would like to recognize our employees for
their efforts and generosity toward the achievement
of this goal in such a difficult economic climate,”
says Anthony Perdigao, vice president of plant
operations at Zotos. —I.T.
Zotos’ Anthony
Perdigao
accepts a
plaque from
The Salvation
Army and New
York State
Senator Mike
Nozzolio on
behalf of his
team.
LEFT AND ABOVE: Stacy
Birtch and Annette Fuhri of
Hair & Beyond in Binghamton,
NY, and The Widower
BELOW: Timothy Findon, winner of
Mannequin Mania’s Stylist category,
with his mannequin, Calais
ABOVE AND RIGHT: Terrell
Gardner, Student winner, and
his mannequin Mother Nature
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CND Holds Learning Leadership ConferenceLast September, CND held its third annual 2010 Learning
Leadership Conference at the Scottsdale Marriott Suites in
Arizona for top beauty school owners, managers and instructors.
Titled Kicking it up a Notch, the conference sought to inspire
quality nail services and standards in salons by encouraging
industry education and a higher level of learning.
The program featured guest speaker Susan Cox and CND co-
founder and Style Director Jan Arnold, who presented The Look
collection of fall 2010. Each attendee received a DVD of fall
runway trends complete with instructions on how to accomplish
the beauty looks. CND Education Training Manager Roxanne
Valinoti and her team highlighted techniques for achieving long-
lasting manicures, while chemist Chad Conger discussed the
science behind CND’s new product line Shellac. “Our aim was
to encourage attendees to embrace the motto, ‘The minimum
standard for the instructor becomes the maximum goal for the
student,’ and raise the bar on education,” said Jan Zanettini,
CND’s national school account manager. —I.T.
The CND educators at the 2010 Learning Leadership Conference
Aveda Honors Educators at Bi-Annual Institute SummitAveda honored 600 industry educators from around the world at
its biannual Institute Summit. Themed Be Yourself. Be Aveda,
the event was held last October in Minneapolis, the company’s
headquarters. The program’s agenda included appearances
by beauty professionals who graduated from the Aveda
Institute, recognition of service and
achievement, a poetry presentation
about Aveda’s education platform,
and guest speakers including Aveda
Tribal Elder Shiv Nath Tandon;
Don Fraser, a leading authority on
student retention and success; Cindy
Jackson, vice president of Aveda
Education; and Cyndi DeSoto,
author of Changing the Way the
World Thinks About Beauty. Aveda
Global Creative Director Antoinette Beenders also presented
Super Natural, Aveda’s trend collection for spring 2011, and
shared inspiration for styles from Mercedes-Benz Fashion Week
in New York City. “Aveda is a brand built on education,” said
Aveda President Dominique Conseil. “Each educator in this
room fosters the sustainability and authenticity of Aveda by
delivering the highest quality instruction in the industry.” —I.T.
Graduates from the Aveda
Institute share their success
stories with the audience.
Bio Ionic Names New DistributorBio Ionic, a provider of natural ionic haircare and styling
tools, has chosen SalonCentric, a division of L’Oréal
USA, to be the exclusive distributor of its products
nationwide, except in the Northeast. “We looked for
a distributor who is passionate about the Bio Ionic
brand, motivated to educate stylists, and dedicated to
putting in the time and effort required to grow,” said
Fernando Romero, Bio Ionic’s president and founder.
“SalonCentric’s commitment to education and added-
value programs made them the clear choice to become our
premier distributor partner.” —I.T.
Bio Ionic’s new StyleWinder Rotating Styling Iron
Ultimate Beauty Companies Holds Giveaway at PBA Beauty Week During the Professional Beauty Association’s (PBA) Beauty Week
in Las Vegas in July, Ultimate Beauty Companies (UBC) awarded
the winner of its Ultimate Session Stylist Giveaway, hairstylist
Melody Jones of Elixir salon in Berkeley, CA, with $1,000, a tool
kit and two backstage passes to the Juan Carlos Obando show to
watch the Number 4 High Performance Hair Care team style the
models during spring 2011 Mercedes-Benz Fashion Week in New
York City. Stylists and salon owners who attended Beauty Week
and signed up for the UBC Ultimate Rewards Program had a
chance to win the prize.
“As an ongoing partner with PBA, we felt that hosting the
Ultimate Session
Stylist Giveaway
in association with
Beauty Week was a
chance to reach as
many stylists and salon
owners as possible,”
said Cynthia Heisser,
UBC’s senior vice
president. —I.T.Melody Jones and the Elixir salon team from
Berkeley, CA, celebrate her win.
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TALKING POINTS
Anthony Pucciarelli and Mario Argenti, KPSSKPSS, the parent company of Goldwell and KMS California, is riding
high thanks to a successful Color Zoom event in Paris, a slew of product
launches and a new man in charge. American Salon Senior Editor Lori
Morris caught up with Anthony Pucciarelli, who became global president
and CEO in summer 2010 after 21 years with the company, and Mario
Argenti, North America president and CEO, to
find out what’s in store for 2011.
Q: ������������ ������ ���������
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Mario Argenti (MA): What’s great about KPSS
is that the direction of the organization is based on
sound values and clear principles and strategies:
anti-diversion, partnerships with stylists, salon
exclusivity and expansion of salon business.
Changes in management support the strong
foundation already set.
Q: How are you looking to build your brands in 2011?
MA: Especially during this time of economic sensitivity, we are
focusing greater effort in assisting Goldwell and KMS California
salons in attracting new business and offering new services to their
clients. Salon business plans, promotional ideas, merchandising
support and new services are paramount.
Q: What changes would you like to implement in the new year?
AP: I’d like to see everyone in our company be more focused on our
customers than ever before. I’d like to ensure that we have the support
systems in place to take care of their needs. I’ve already started by
promoting Debbie Biddle to our vice president of education and bringing
a hairdresser into our executive team. I’ve also replaced the global brand
manager of KMS California with Kevin Cameron, a hairdresser from
North America. We’re not just talking about a hairdresser focus; we’re
living it by having hairdressers in key positions throughout our company.
MA: We’re planning to expand our education support via our North
American Academies, our Goldwell and KMS California Guest Artists
and our field education teams. We are also going to look to implement
a more aggressive approach toward electronic mediums to support our
education goals.
Q: Goldwell Color Zoom 2010 in Paris was a huge hit. What changes
do you have planned for this year’s event in Miami’s South Beach?
AP: Color Zoom has been growing every year since we initiated it
four years ago. It’s a celebration of hairdressers’ skills, their passion
and their creativity. For 2011, we want to keep the buzz alive and even
enhance the connection and the fun of being around several thousand
hairdressers. We’re planning some changes for South Beach, but you’ll
have to be there to see them for yourself!
ANTHONY
PUCCIARELLI
MARIO ARGENTI
Our Hair Your Way®
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ADVERTISING INFORMATION• Contact: Kristine Compton @ 323-966-4662, [email protected]
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MARKET SHOWCASE
January 2011 American Salon 95
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96 American Salon January 2011
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to ordervisit www.greenbook11.com or call 800.669.1668 ext 3750
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January 2011 American Salon 97
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Aloxxi 877.512.7131 www.aloxxi.com 22-23
American Crew 800.598.CREW www.americancrew.com 43
America’s Beauty Show 800.648.2505 www.America’sBeautyShow.com 33-36
America’s Best Salons 877.50.SALON www.americasbestsalons.com 12-13
Aveda 888.283.3227 www.aveda.com 4-5
CND 800.833.NAIL www.creative4pros.com 27
Cinderella Hair 800.332.9246 www.cinderellahair.com 93
Curlisto Systems 800.810.CURL www.curlisto.com 75
Fromm International 800.323.4252 www.frommonline.com 24
Fusion Tools 800.487.8769 www.FusionToolsPro.com 17
GKhair 800.JUVEXIN www.GKhair.com 47
Grafton Cosmetics 800.662.5387 www.graftoncosmetics.com 75
Greenbook 505.232.9593 www.greenbook2010.com 99
Haircolor USA 212.895.8259 www.haircolorusaevent.com 73
Hair U Wear - Great Lengths 800.999.0809 www.greatlengthsusa.com 21
Hot Tools 800.487.8769 www.HotTools.com 75, CV3
ISSE - Long Beach 866.229.2386 www.probeauty.org/isse 10
ISSE - Mid West 866.229.2386 www.probeauty.org/isse 11
International Beauty Show - Las Vegas 800.427.2420 www.ibslasvegas.com 63
International Beauty Show - New York 888.454.5055 www.ibsnewyork.com 50-53
International Icons & Legends Charity Gala 800.468.2274 www.probeauty.org/issemw 61
John Paul Mitchell Systems 800.321.JPMS www.paulmitchell.com 8-9, CV4
Leonor Greyl Paris 866.473.9587 www.leonorgreyl-usa.com 29
L’Oreal Professionnel 800.345.5012 www.inoa-us.com 64-65
O P I Products 800.341.9999 www.opi.com 18-19
Organic Salon Systems 877.446.4918 www.organicsalonsystems.com 25
Oxygen Biotherapeutics, Inc. 877.699.6248 www.oxybiomed.com 31
PBA/NCA 800.468.2274 www.probeauty.org 88-89
Pibbs Industries 800.551.5020 www.pibbs.com 55
Premiere Show Group - Orlando 800.335.7469 www.premiereorlandoshow.biz 57
PureOlogy 800.331.1502 www.pureology.com 2-3
Redken 5th Avenue NYC 800.542.7256 www.redken.com CV2-1
Schwarzkopf, Inc. 800.235.4005 www.schwarzkopfusa.com 6-7, 15, 45
SharkFin Shears 888.544.7254 www.sharkfinshears.com 20
Skechers USA 800.746.3411 www.skechers.com 41
TiGi Linea, Inc. 800.259.8596 www.tigihaircare.com 39
Turbo Power, Inc. 888.715.6100 www.turbopowerinc.com 59
Ultimate Beauty Companies 800.888.4055 Please call for information 49
Ultratress 800.573.3044 www.Ultratress.com 42
Washi Scissors 800.871.7285 www.washiscissor.com 16
COMPANY PHONE WEBSITE PAGE
American Salon (ISSN 0741-5737) is published monthly (12 issues) by Questex Media Group LLC, 306 W. Michigan Street, Suite 200, Duluth, MN 55802. Subscription rates: $33.00, 1-year; $50.00, 2-year in the United States & Possessions; $44.00, 1-year; $66.00, 2-year in Canada and Mexico; all other countries $51.00, 1-year; $76.00, 2-year. For air-expedited service, include an additional $75 per order annually. Single copies (prepaid only): $3.50 in the United States; $5 in Canada and Mexico; all other countries, $8. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. Periodicals postage paid at Duluth, MN 55806 and additional mailing offices. Post Master: Send address changes to American Salon Po Box 1267, Skokie, IL 60076-8267. Canadian G.S.T. number: 840 033 278 RT0001. Publications Mail Agreement Number 40017597. Printed in the U.S.A. Copyright 2011 by Questex Media Group LLC, All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopy, recording or information storage and retrieval system, without permission in writing from the publisher. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Questex Media Group LLC for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, phone: 978/750-8400, fax 978/750-4470; call for copying beyond that permitted by Sections 107 or 108 of the U.S. Copyright Law. For those not registered with the CCC, send permission requests to 800-494-9051, ext. 100 or [email protected]. Unsolicited manuscripts, photographs, art, and other material will not be returned. Publisher assumes no responsibility for unsolicited manuscripts, photographs, art, and other material. To order reprints: 800/290-5460 ext. 100 or [email protected].
AmericanSALON
Advertising Resources January 2011
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bonusIncludes the State of the Industry Report:
Recovery. Growth. Prosperity. Learn how salons across the nation are weathering the current economic storm
Green Book is the most comprehensive reference book
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• Benchmark your service and product prices against
national statistics
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On sale nowOOnO
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100 American Salon January 2011
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Pixie ChicksAfter spending a decade of her life filming the Harry Potter series of eight
movies, Emma Watson is embracing change, starting with an edgy new pixie
cut that has garnered the young starlet a lot of attention lately. The cut, done
by Rodney Cutler, who owns Cutler Salons in New York City and Miami, is
an updated version of the iconic crop Vidal Sassoon gave Mia Farrow for her
1968 movie Rosemary’s Baby. “It’s the way it’s reinterpreted that makes it
modern, along with the color,” Cutler recently told the New York Post. “When
Mia Farrow did it, there wasn’t an emphasis on color.” ✂—Lotus Abrams
100 American Salon January 2011
FROM TOP: Emma
Watson at the world
premiere of Harry Potter and the Deathly Hallows: Part 1 in London;
Mia Farrow, whose
close crop in the
late 1960s inspired
Watson’s new look.
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Call 1.800.487.8769 for more information
Visit our website for how-to style sheets, videos, and tips from the pros.
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