American Recovery and Reinvestment Act, Marketing Plan

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Tuesday, July 16, 2013


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The American Recovery and Reinvestment Act of 2009



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Objective

Purpose

Target Audience

Strategies

Tactics

Budget

Measurement



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The Act is a response to the economic crisis

unlike any since the Great Depression.

Unprecedented levels of transparency and

accountabilitywill allow you to know how, when,

and whereyour tax dollars are being spent.

Built-in measures to root out waste, inefficiency,

and unnecessary spending will be provided.



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Jump-start our economy

Create or save millions of jobs

Lay down groundwork for long-term

economic growth so our country canthrive in the 21st century



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Objective: To clearly communicate how to spend stimulus funds and what

ongoing specific progress is underway. A variety of communications tools and

resources will be used for effective community outreach.

Purpose:

To inform Citrus, Levy, and Marion Counties unemployed residents of the three

million plus dollars available for education and training under the Recovery Act.

To inform youth ages from 14 24 age of the funding available for summer

training programs.

To the general public about the Green Jobs Initiative.



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The AmericanRecovery andReinvestment Act of2009, was signed intolaw by PresidentBarack Obama onFebruary 17, 2009,

addresses our presenteconomic crisis andbuilds a foundation forour future.



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PRIMARY: The unemployed between the

ages of 24 to 65 in Citrus, Levy and Marion

Counties

SECONDARY: Citrus, Levy and Marion

Counties disadvantaged youth between the

ages of 14 to 24



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Media Channels: Heavy Impact on theLaid Off Worker

Education: Adult and Youth Services

Public/Community Events



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Media Channels/Outlets: The Media will help inform citizens about

stimulus resources available for the unemployed and area youth.

Traditional Outlets: Print (local press), TV, Radio through aggressive

public relations

New Outlets: Internet, i.e. blogs, and cell phone texting (includes

Internet access, etc.)

Local Recovery Website: Provide Local Recovery Website linked

with local Workforce Connection website - CLMrecovery.com

Education: Scholarships through Stimulus Funds

Training: Career Launch for Professionals Workshops, Stimulus

Expo, Job Fairs, and Local/Neighborhood Community Centers



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Education:Explain the American Recovery and Reinvestment Act

and how it will help local citizens in Citrus, Levy and Marion Counties

in Florida.

Transparency:Show how, when, and where the money is spent in

local area.

Accountability:Provide data that will allow citizens to evaluate the

Acts progress and provide feedback.

Weekly updates, blog postings, podcasts, videos, downloadable

documents, such as the Rapid Guide to Layoff Survival, newsupdates and social networking such as Facebook and Twitter.

Sharing tools to link and share information on website will be provides

for visitors. YouTube site with video to educate and inform.



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Website PromotionalMaterial


Used on websites to provide information to citizens

http://www.clmworkforce.com/http://www.clmworkforce.com/


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Media Promotional Material



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Media Promotional Material

Photo by Jannet Walsh



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Opportunities are becoming available as federal

agencies implement the Recovery Act.

Search, monitor and review grant opportunitiesat Grants.gov, contract opportunities at

FedBizOpps.govand loan opportunities at

GovLoans.gov.

Learn if you are eligible to receive government

benefits, visit GovBenefits.gov.



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Workforce Connection, the local organization that

provides services to employers and job seekers,

received $3,267,204 in funding from the the American

Recovery and Reinvestment Act of 2009.

Citrus, Levy and Marion Counties

More than !3 Mi"ion in Funds for Youth and Unemployed



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45%

28%

14%

13%

Services to Laid Off Workers

Youth Services

Adult Services

Employment Assistance

$ 3,267,204

Graphic by Jannet Walsh, Data from Workforce Connection



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Heavy impact on Laid

Off Workers$1,476,922

Provide scholarships and support

Serve adults and dislocated workers (workers who have

lost their jobs due to a business/plant closure or layoff).



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Youth Services $ 918,869

Provide summer employment opportunities fordisadvantaged youth, ages 14 to 24, work

experience, on-the-job training, and short-term

training and longer term occupational training.

Paid at Floridas minimum wage, currently $7.21

per hour. Expected to range from 20 to 30 hours

per week.



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Adult Services $455,299

Employment Assistance $416,114

Provide Re-Employment Services to

help find employment and connect

with employers



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Projections show that green jobs are expanding

in areas such as solar and waste to energy

companies, energy efficient building products,and recycled product manufacturing.

Grants are currently being pursued for green

jobs training and expansion.Tuesday, July 16, 2013


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Area agencies and leaders are combining forces

seeking funds for job training for Green funding to

grow jobs in the region.

Companies interested in the Green Jobs Initiativeshould call (352) 873-7991.



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Measurement: Examination once a month on

outreach and impact

Assessment: Examination once a month on

findings

Evaluation: Re-examination of tactics for

either improvement or maintaining strategies



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Citrus County Workforce Connection

1103 E. Inverness Blvd

Inverness, FL 34452Ph.: (352) 637-2223, Fax:(352) 341-0033

Marion County Workforce Connection

2703 NE 14th St.

Ocala, FL 34470

Ph.: (352) 840-5700, Fax: (352) 840-5712

Levy County Workforce Connection

9030 Alternate 27

Bronson, FL 32621

Ph.: (352) 486-5580, Fax: (352) 486-5585

http://www.recovery.gov/http://www.recovery.gov/http://www.clmworkforce.com/http://www.clmworkforce.com/


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mailto:[email protected]:[email protected]

American Recovery and Reinvestment Act, Marketing Plan

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