American Mattress
-
Upload
nishanth-jacob -
Category
Documents
-
view
225 -
download
0
Transcript of American Mattress
-
8/4/2019 American Mattress
1/23
Sleep Shop Opportunity
-
8/4/2019 American Mattress
2/23
Where Mattresses WereSold1988
Sleep Shops
16%
Furniture Stores
54%
Department Stores
22%
Other
8%
-
8/4/2019 American Mattress
3/23
Where Mattresses AreSold
2007
Sleep Shops
41%
Furniture Stores
36%
Department Stores
7%
Direct to Consumer
5%Warehouse Clubs
4%
Other
4%
Factory Direct
3%
-
8/4/2019 American Mattress
4/23
Consumer Preference has Shifted
Department stores losing groundo 22% to 7%
Furniture stores losing groundo 54% to 36%
Sleep Shops Gaining Considerably
o16% to 41%
-
8/4/2019 American Mattress
5/23
How Consumers ShopMattress Specialists 60%
Furniture Store 35% Factory Direct 35%Manufacturer branded store 34%
Department Store 30%Warehouse club 24% Lifestyle Furniture Store 13% Internet 6%
Discount Department Store 5%
Source: Furniture Today and HGTV Consumer Views Survey, 2008
-
8/4/2019 American Mattress
6/23
How Consumers Shop
Mattress specialists are the preferredchannel for the X generation ages:
Under 25: 74%
25-34: 70%
35-44: 65%
Source: Furniture Today and HGTV Consumer Vies Survey, 2008
-
8/4/2019 American Mattress
7/23
The Serta Philosophy
We grow our business by growing our
retailers business
Americas Mattress was formed from thisphilosophy in 2001. Adhering to this mission
statement the Americas Mattress program hasgrown to one of the largest sleep shop
operations in the country.
-
8/4/2019 American Mattress
8/23
Americas Mattress
Ranked #9 in the 2007 Top 25 Bedding
Retailers
and growing fast!
Source: Furniture Today and HGTV Consumer Vies Survey, 2008
-
8/4/2019 American Mattress
9/23
Why Americas Mattress?
Turn-Key OperationGrowth
Operations
Training
Marketing
Products
Systems
TurnKey100Program
New Concept Store!!
Proven Business Mode l
-
8/4/2019 American Mattress
10/23
Why Americas Mattress?
Growth
- Detailed Market Analysis- Determine market potential & growth plan
- Long term multi-unit strategy
- Real Estate Acquisition
- Best sites at the best prices- Commercial broker specialists
- Construction Expertise & Support
- Pre-qualified contractors across the US- Exclusive Territories
- Allows you to control your destiny!
Proven Business Model
-
8/4/2019 American Mattress
11/23
Why Americas Mattress?
Operations Dedicated team across the US and at Group office
Local Serta representatives provide continuing support
Focus on driving RETAIL sales and profitability
Sharing of best practices
Provide a complete toolbox to help your business
Ongoing Communication and Support Programs Weekly One Minute Advisor
Quarterly Newsletters Onlyfor AM Dealers
You are in business for yourself but not by yourself!
Proven Business Model
-
8/4/2019 American Mattress
12/23
Why Americas Mattress?
Training Bedding Business Management Course
Week long course for all new dealers Premier bedding training course nationwide
Opportunity to meet and discuss best practiceswith other AM owners
Grand Opening Assistance Complete sales and merchandising training
Systems and back-office training
Local marketing launch program support
Launch Training Plan Implementation Goes from -90 days to +90 days of opening
Proven Business Model
-
8/4/2019 American Mattress
13/23
Why Americas Mattress?
Marketing- Full resource center developed exclusively for
Americas Mattress owners
- National Advertising Fund to create awareness
- Local Marketing Support and aggressive coop
programs to drive traffic- Americasmattress.com for dealers and customers
- Website templates available for use
- E-commerce capability which enhances dealer
profitability through internet sales- Fully integrated market penetration strategy
Proven Business Model
-
8/4/2019 American Mattress
14/23
Why Americas Mattress?
Communications- Sertamarketing.com with Americas Mattress portal
- Specific Americas Mattress created events
- Example: Americas Mattress National One Day Sale, allfinancing charges paid for by Serta.
- RESULT: 11% Increase in Sales
Proven Business Model
-
8/4/2019 American Mattress
15/23
Why Americas Mattress?
Products
- Full line of products designed to compete atall price points and quality
- Annual & mid-year new product introductions
- Americas Mattress exclusive Value linedesigned to improve margins
- Americas Mattress exclusive featuredproducts such as the Resort Suite Plush
- Preferred Vendor Program for Accessories
Proven Business Model
-
8/4/2019 American Mattress
16/23
Why Americas Mattress?
Products
- Perfect Day: $1,999-$4,999- Vera Wang Specialty: $1,999-$3,999
- Vera Wang Innerspring: $999-$1,999
- Serta Perfect Sleeper: $799-$1,299- AM Value Line: $299-$749
RESULT:
- Americas Mattress owners enjoy blendedmargins well above industry average
Proven Business Model
-
8/4/2019 American Mattress
17/23
Why Americas Mattress?
Systems Point of Sale Software and Hardware Package
- Software system designed exclusively forAmericas Mattress owners
- Sales ticket processing, inventory controls,delivery scheduling, sales reports and more!
- All hardware preloaded with the software for only$800 exclusively for Americas Mattress owners
Gives you the edge vs. your competitors
Proven Business Model
-
8/4/2019 American Mattress
18/23
Why Americas Mattress?
Americas Mattress New Concept Design
- Serta and Americas Mattress saw need forchange through extensive consumer research
- Rileys and Williams commissioned to designinnovative, exclusive customer experience store
- The Results:- 22% increase in sales
- 130% increase in accessory sales
- $100 increase in average ticket
- 4% increase in gross margin- 17 point increase in closing rate
Proven Business Model
-
8/4/2019 American Mattress
19/23
Why Americas Mattress?Proven Business Model
-
8/4/2019 American Mattress
20/23
Why Americas Mattress?
Five Designs to choose from
Proven Business Model
Coastal Contemporary Craftsmen
Rustic Traditional
-
8/4/2019 American Mattress
21/23
Why Americas Mattress?
Americas Mattress Benefits Summary
- Protected Territory- Turn-Key Launch Program
- New Dealer Financial Assistance Program
- Level 1 Pricing Provides Higher Margins
- Preferred Vendor Program
- Competitive Advertising Coop Program
- Annual Owners Conference
- No Franchise or Royalty Fees- Low Investment Opportunity
- Extensive OngoingTraining & Support
- High Profit Potential
Proven Business Model
-
8/4/2019 American Mattress
22/23
Why Americas Mattress?
The Results for 2008
- 50 new Americas Mattress stores openedthis year alone and another 25 projected!
- Territories still availablefor now.
- Now is the time to join the fastest growing
segment of the mattress industry with themost successful company of 2008, Sertaand Americas Mattress
Proven Business Model
-
8/4/2019 American Mattress
23/23