American Gold CupLongines FEI World Cup Qualifying Competition CSI 4*-W

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2014 Overview

Official SponsorsAden BrookAriatBarclaysCoca ColaCWDDanbury Porsche AudiDon Little FamilyDouble H FarmEquestrian Services InternationalEquiFit, Inc..Fairfield Equine CenterFarmVetFidelity Investments®George Bridge BoxwoodsGrossman St. ArmourHermèsHoulihan Lawrence Jamieson RanchJohn DeereJohnson Horse TransportationLugano DiamondsMitchell-Innes & Nash Fine ArtPoland Spring WaterPractical HorsemanPrivate Tutoring ServicesPurinaResource Natural Spring WaterRoberto CoinSamshieldShowNetSuncastTaste of New YorkTaylor Harris InsuranceThe Dutta Corp. The Gochman FamilyTrelawny FarmUnited RentalsVermont SpiritsWestchester CountyWindsor Show Stables

Boutique SponsorsBe Positive Works LLCDer DauJim Dratfield PetographyJocelyn SandorF.lli Fabbri - Moda EquestreGretchen Hunt LtdKC SignaturesOrvis SandanonaPinnell Custom LeatherRumor Has ItSaratoga StallsSilo Ridge Ventures, LLCStronghold Equine EquipmentThe Book, LLCUrban Fine Animal PortraitsVincent & Whittemore Real EstateVoltaire Design, Inc.

Charity PartnersASPCAJustWorld International

Media PartnersChronicle of the HorseElite EquestrianEquine JournalEquestrian QuarterlyEquestrian StylistEquestrioGreenwich MagazineHorse & StyleMoffly MediaMorris Media GroupNew Canaan Darien MagazineNews Channel 12Phelps Media GroupPractical HorsemanSerendipitySidelines NewsThe Journal NewsToday’s EquestrianTown Square MediaWestchester Today

SUNDAY ATTENDANCE: 6,000

2014 Sponsors & Partners

Dear American Gold Cup Friends and Partners,

The 2014 year was truly an exceptional year for the American Gold Cup. Throughout the year, ourprimary mission was to improve the exhibitor experience, promote and market to a wider range of spectators,as well as produce a top quality event that would raise the standards for FEI competitions in the USA. Onceagain the event was blessed with the finest fall weather and a gorgeous setting at Old Salem Farm.

Several new event elements were incorporated in 2014, but the planning process started by utilizingfeedback and making improvements. The 2013 NARG report suggested adding a Speed Derby to the inter-national division and it was added as the feature event the $34,000 Fidelity Investments Speed Derby onSaturday afternoon. NARG also suggested improving the food in the VIP hospitality tent. We worked withthe caterer for 2014 and received numerous positive reviews on the VIP experience this year.

Once again we focused on promoting the event and gaining the support and interest of the generalpublic through our strategic marketing partnership with Westchester County’s Office of Tourism. Togetherwe collaborated on aggressive public relations and advertising campaigns, which featured inclusion in theirtourism initiative “Meet Me in Westchester.” We were involved in multiple press conferences, obtained qual-ity media coverage and garnered mass exposure through various outlets.

Along the way, we listened to our corporate sponsors, riders, advisory board and media partners inan effort to meet the needs of each individual group participating. The input we received created a trulywell rounded event that was not only great for sponsors and fans, but also the owners, riders and horses.Building on 2013, the 2014 American Gold Cup once again set records with nearly 6,000 spectators onGrand Prix Sunday, record competition entries and vendors reported record sales.

Shortly after the event was over, we received the great news that the American Gold Cup will beawarded in 2015 a Longines FEI World Cup Qualifier. Only seven events on the east coast of North Americawere awarded this honor which will place even more importance on the event next year.

We are extremely proud of the 2014 American Gold Cup and the teamwork that went into forging afantastic future. All of this would not have possible without your support. We cannot thank everyoneenough for believing in our mission and encouraging our continued efforts. We hope we’ve exceeded yourexpectations and look forward to doing so for many years to come.

Best Regards,

Michael J. Morrissey Alan Biestch Stadium Jumping, Inc. Old Salem Farm

The American Gold Cup CSI 4*-W Grand Prix aired in a one-and a half hour televised broadcast on the NBC SportsNetwork on Sunday, September 21, 2014 at 4:00 p.m. EST.

Sponsors of the American Gold Cup were given the opportunityto be included in the broadcast via 30-second commercials, inprogram product placement, sponsor highlights and 5-secondstatic billboards with audio.

Carr-Hughes Production, the nation’s premier equestriansports production company, created a program that receiveda household rating of .05, which equates to approximately66,000 viewers (P02+).

Our expanded program of .05 rating beat the NBA Network(.02), ESPN News (.02), and FS1 (.03) in it’s new time slot.Additionally, ESPN SportsCenter, the WNBA Playoffs, andNFL Gameday only topped the American Gold Cup in themale 18 - 49 demographic. Overall these numbers provideda solid program for the network and the sport of equestrianshow jumping.

We are pleased to announce television coverage of theAmerican Gold Cup CSI 4*-W is scheduled for 2015.

NBC Sports Network Broadcast

Live wall to wall coverage of show jumping action in the Grand Prix Field was webcast viawww.TheAmericanGoldCup.com, USEF Network, iEquine, and Practicalhorseman.com.Each day the webcast was presented by a different sponsor.

Viewership from 2013 to 2014 was up 153%.•

40 minutes - average viewers play time•

Live Stream & On-Demand Date range: Sept 10 - Oct 16, 2014

• Total video plays: 42,748

• Live only video plays: 13,390

• On-Demand only video plays: 29,358

• Pageviews: 64,306

• Top countries:

1) USA

2) Canada

3) United Kingdom

4) Ireland

5) Colombia

Live Stream and Webcast

The Jockey Club

Taylor Harris Insurance Services presented the secondannual American Gold Cup Qualifier Reception onSeptember 12, 2014 on the Houlihan Lawrence GrandPrix Overlook. Sponsors, international riders, and horseowners enjoyed signature Vermont Spirits vodka cocktailsat the invitation-only event.

Special Events

$200,000 American Gold Cup CSI 4*-W Longines FEI World Cup™ Jumping

winner - Jessica Springsteen & Vindecat W

$34,000 Fidelity Investments® Speed Derbywinner - Daragh Kenny & Prof de la Roque

$34,000 Don Little Memorial Welcome Stakewinner - Darragh Kenny & Gatsby

$10,000 Roberto Coin Low Amateur Jumper Classicwinner - Philip Richter & Firefly

$25,000 Lugano Diamonds Junior/Amateur Classicwinner - Frances Land & Absie

$100,000 Hermès American Gold Cup Qualifier winner - Darragh Kenny & Gatsby

Awards & Presentations

$8,000 Danbury Porsche Audi 1.40 Jumper (A)winner - Julie Welles & Twan

$10,000 Mitchell-Innes & Nash Fine ArtAdult Amateur Jumper Classicwinner - Flo Fulton & Mirell

$8,000 Danbury Porsche Audi 1.40 Jumper (B)winner - Shane Sweetnam & Bijzonder

$10,000 Low Junior Jumper Classicwinner - Lucas Porter & Pyschee D’Amour

Awards & Presentations

The 2014 advertising campaign included traditional media buys for print, radio, televisionand the Internet. The CSI4*-W world rankingevent was promoted through various channelsthat reached a broad and diverse audience withadvertising placed nationally and internationally.

Total Reach All Media: 4,348,094

Print Publications ReachPractical Horseman 62,901Bedford Magazine 22,000Chronicle of the Horse 51,000Elite Equestrian 10,000Equine Journal 130,000Equestrian Quarterly 27,000Equestrio 76,000Greenwich Magazine 19,200Horse & Style 8,000Litchfield Magazine 15,000New Canaan/Darien Magazine 12,000Ridgefield Magazine 9,500Sidelines 23,737The Journal News Daily 137,227The Journal News Sunday 120,852The Journal News Weekender 446,388Today's Equestrian 10,000Westchester Today 53,800Washington International Prize List 5,000Wilton Magazine 7,750

Total Print 1,247,355

OnlineAGC Facebook Page 15,704Chronicle Facebook 813,276ChronofHorse.com 50,000Equestrian Sylist Banners 10,000Equestrian Sylist Facebook 7,104Equine Journal Email Blast 15,000EquineJournal.com 50,000Facebook Ads 48,170FairfieldLiving.com 5,851FairfieldLiving.com Facebook 2,066FC Insider eNewsletter 16,200GreenwichMagazine.com 4,710GreenwichMagazine.com Facebook 4,710Horse & Style Facebook 17,264ILoveFoveFC.com 13,535LoHud.com 45,000NewCanaanDarienMag.com 3,033NewCanaandarienMag.com Facebook 2,176PhelpsMediaGroup.com 20,000Practical Horseman Email Blast 50,000Practical Horseman Facebook 378,274PracticalHorseman.com 50,000The Journal News Email 20,650Westchester Magazine E-blast 25,000Westchester Magazine E-News 22,000WestportMag.com 1,879WestportMag.com Facebook 2,350

Total Online 1,693,952

E-blast Impressionsall outlets 687,370

Total E-blast Impressions 687,370

Advertising Campaign

RadioKicks Country WDBY 130,000I95 WRKI 130,000WHUD 100.7 417,900

Total Radio 260,000TVNews Channel 12 459,417

Total TV 459,417

American Gold Cup CSI4*-W Airs Today at 4 p.m. EST on NBC Sports Network•

Emmy Award-Winning Director Patrick McManus Leads NBC Sports Network Broadcast of•American Gold Cup CSI4*-W

Set Your DVR or Tune in Sunday at 4 p.m. EDT North Salem, NY – September 19, 2014 •

Jessica Springsteen and Vindicat W Victorious in $200,000 American Gold Cup CSI4*-W•

Michael Hughes Becomes Two-Time Winner of Region Two ASPCA/NHSAA Maclay Regional•Championships

Darragh Domination of American Gold Cup CSI4*-W Continues with Third Win in a Row•

JustWorld Team and Ambassadors En Force at American Gold Cup CSI 4*-W•

The Popular JustWorld Horseless Horse Show to be Held on Sunday North Salem, NY – Sept.•13, 2014

Darragh Kenny and Gatsby Go Two-for-Two at American Gold Cup CSI4*-W•

Taylor Harris to Sponsor American Gold Cup CSI 4*-W Qualifier Reception•

Darragh Kenny is Great with Gatsby at American Gold Cup CSI4*-W•

Julie Welles Jumps to Victory on Opening Day of 2014 American Gold Cup CSI4*-W•

Press Releases

Media Coverage

Media Coverage

Media Coverage

Social Media Coverage

The American Gold Cup marketing and management team developed a strategic

partnership with Westchester County and the Office of Tourism and Film. A collaborative team

environment created an aggressive public relations and advertising campaign promoting

the American Gold Cup as Westchester County’smarquee event. The American Gold Cup was

included in all facets of the county’s advertisingand marketing campaigns, and included multiple

news conferences. Most importantly, this relationship developed a broad base of supportfrom local business leaders, media outlets, and

residents resulting in record-breaking attendancefor the featured competition, the $200,000

American Gold Cup CSI4*-W Grand Prix event

On-Site Branding

“Shopping at boutique row is an exceptional experi-ence at the American Gold Cup. From the beautifulhilltop views overlooking the adjacent rings, to theone-of-a-kind fashions and personal service, simplyan equestrian’s dream come true.”

- Ashley Cline, EquestrianStylist.com