Trailer Analysis American gangster

Denzel Washington dressed all in black represents death exaggerating that he is the American gangster .

However Denzel facial expression on his face and the way he has clenched his fist you know he is not one to be messed with.

Russell Crowe dressed all in white represents purity and freedom which implies that he is a policeman or a other gang . Also his belt looks like a sheriff badge hung on his waist. So he's probably searching for Denzel in the film for his possession in drugs. He seem laid back, looks like he has everything under control with his sunglasses on.

American gangster is written in bold and is placed in the middle of the poster in large font. This clearly shows that this is the title. There is also a red line between each word could represents blood meaning there could be murder.

The design of the film poster has been made in all white and black denotatively but connoted it looks like a 60s – 70s suggesting it’s a period piece. This could be there unique selling point because the film wasn’t made in the 60s-70s they have just set the scene like that. This alone portrays a message to the audience that it’s a gangster crime movie

The important aspect of the poster is the gun . This tells us as the audience what they might expect when watching this film. Its tells them what kind of gangster they are and what they get involved in .

By looking at the gun on the trailer, we can identify that they are gangster and will do anything they can to do what they need to do

On the bottom of the trailer its shows the production and distribution company

The costume of the character are wearing smart and connoted that they are serious gangsters and will do anything they can to protect their identity

The names of the main characters are been placed on top of the film title. This shows that the audience finishing reading the title they can easily look up and see the actors names

As for costume, the main characters are in the middle are related in some way. The way the character in white is placed behind Denzel Washington. This suggests how the character in white is trying to Denzel and stop him from committing a crime

No release date has been added in the film poster and so it is not noticeable. They have included the website of the film and logos of companies that helped produce the film and who directed the film.