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American Evaluation Association 2008 Annual Meeting Denver, Colorado * November 5, 2008
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Transcript of American Evaluation Association 2008 Annual Meeting Denver, Colorado * November 5, 2008
American Evaluation Association2008 Annual Meeting
Denver, Colorado * November 5, 2008
Online Evaluation Resources: Knowledge Sharing for the Field
Sue Hoechstetter
www.afj.org
Agenda
• Concepts behind the Tools
• Capacity Assessment Tool
• Evaluation Tool
Advocacy Capacity Assessment Tool
Advocacy Evaluation Tool
Advocacy Tools www.advocacyevaluation.org
Why Online?
• Change as Needed
• Easier to Customize
• Easier to Receive Feedback
Avenues of Change
Key to Evaluating Advocacy
Successful Advocacy Evaluation
Understanding Advocacy
Advocacy Evaluation Challenges
• It takes so long………
• Many outside controls, such as:
– One key legislator
– Changing economy
– New Governor
Advocacy Evaluation Challenges
• How do you measure influence………
• Who gets the credit ………..
• Unrealistic expectations …..
• Complex systems…….
Advocacy Evaluation Key Concepts
Evaluation must fit Advocacy!
• Flexibility is key• Advocacy capacity building is measured• Incremental results are measured• Tell the story
Using the Tools
Who
How
Advocacy Capacity Assessment Tool
• Strong, flexible organizations
• Work well w/ others
• Have skills, know systems
significant
Advocacy Capacity Tool
Note: No one group has to do it all!
1. Effective decision-making structures
2. Defined advocacy agenda
3. Organizational commitment to advocacy
Advocacy Capacity Tool:Organizational Operations
4. Advocacy base
5. Advocacy partners
6. Relationships with targets
Advocacy Capacity Tool: Relationships
7. Media advocacy
8. Advocacy strategies in context
9. Work with legislative, executive branch, judicial, electoral (nonpartisan) systems
Advocacy Capacity Tool:Implementation Skills
Advocacy Evaluation ToolPart 1
When: Start of Grant Period
Advocacy Evaluation ToolPart I
Identifies planned:
• Goals and strategies
• Activities and incremental results
For:
• Advocacy work
• Capacity building
Clean H2O for Healthy Kids
Obtain Legislation to Clean the Lake/Reservoir
Pass Council Bill 389 to Stop Dumping
City Council Chairman Supports 389
Issue Report on Dumping in Lake
Sample Benchmarks
• Generates 20 comments on proposed regulations
• Prepares 3 amicus briefs on issue
• Gets 15 members to meet with legislators
• Has 3 briefings for candidates
• Issues a report
Advocacy Evaluation Tool: Part II
When: At Reporting Periods
• Reports outcomes,
incremental results
• Explains changes to plans in Part I
Advocacy Evaluation Tool Part II
Springfield Must Fund Stadium!
Advocacy Evaluation Tool
Part II – Changes!!
Goal
• Strategies: Avenues of Change
City Council Springfield DOE
• Outcomes CB 389 Enforce Regulation
• Progress Towards Outcomes
Chair Supports City Investigation!
Advocacy Evaluation Tool
Part II – Tell the Story
IMPACT
Advocacy Evaluation
Part II
• Which plans were accomplished?
• What changed and why?
• What was the impact?
• What was learned?
More Resources…
New Web Resources
A Living Library!!!
http://www.afj.org/for-nonprofits-foundations/reco
New Resource
•
TYPES OF ADVOCACY
Organizing Public Education
Educate Legislators Nonpartisan Voter Education
Partisan Election-Related Activity Lobbying
Regulatory Efforts Litigation
Build Relationships with Legislators Hosting Educational Conferences
Research Lobbying Exceptions
Organize a Rally Training
and more…
Advocacy Evaluation
• Set reasonable expectations early on• Measure incremental progress• Measure capacity built• Use creative indicators• Value flexibility• Tell the story
Build Your Advocacy Grantmakingsupported by: