Kuala Lumpur Kuala Lumpur

Kota Damansara

Kuala Lumpur

Kota DamansaraKota Damansara

Subang Jaya Subang Jaya Subang Jaya

Original Boxed Icon Fully Boxed / Inversed

Computer LaboratoriesNumerous Computer Laboratories with high speed Internet access and the latest software are available to students. The latest technological equipment provides students with research opportunities to advance their studies.

High Speed Internet Access & Wi-FiComputer Laboratories are available for student use and are equipped with high speed Internet access. Students with notebooks can also take advantage of the wireless environment on the campuses.

Learning Materials Available OnlineLiving up to its standards as an e-campus, SEGi has most of its learning materials online so students can access library materials and tutorials via the student portal (SEGi2U).

Auditoriums and Tutorial RoomsSpacious Auditoriums and Tutorial Rooms with modern facilities provide a conducive learning environment for students.

LibraryThe well-resourced library contains large selections of the latest books, journals and online materials as recommended by professional bodies and industry.

Swimming Pool and Sporting EquipmentStudents can make use of sport and recreational facilities including the swimming pool, squash courts, basketball courts and sports equipment free of charge.

Furnished Residence Blocks within Campus GroundsSEGi University College boasts furnished residence blocks within campus grounds for outstation students.

Facilities and Infrastructure

For more than 34 years, SEGi Education Group (SEGi) has equipped graduates from diverse backgrounds with exceptional foundations for career achievement and personal success.

It first opened its doors as Systematic College in 1977 in the heart of Kuala Lumpur’s commercial district, offering professional qualifications. Since then, the Group has experienced significant growth by adapting and catering to an increasing demand for higher academic and professional qualifications in Malaysia.

Today, the Group is one of the largest private higher education providers in Malaysia and serves more than 27,000 students through its six major campuses located in the Klang Valley, Penang and Kuching. With programmes tailored to meet both industry and student needs, SEGi graduates have easily found employment and many have gone on to become leaders of their respective industries.

Internationally Recognised ProgrammesSEGi provides industry driven programmes from foundation and diploma level to bachelor and master degree in medicine, optometry, dentistry, pharmacy, allied health sciences, business & accountancy, law, engineering, built environment, information technology, creative arts & design, hospitality, tourism, education, social sciences, mass communication, as well as the American Degree Program and Doctor of Business Administration programme.

Apart from these, SEGi offers skills-based courses at its many training centres throughout the nation. All SEGi programmes have focused, comprehensive curriculum, complemented by creative teaching and learning techniques.

Students are exposed to a variety of learning methods including lectures, seminars, workshops, presentations as well as practical experience in laboratories and on the job. SEGi also draws a large number of top-notch academics and captains of industries into its community, who serve as academic advisors, lecturers, examiners and moderators.

Through these efforts, thousands of Malaysian youths and international students who have undergone studies or training at SEGi, have gone on to write their own success stories.

Consortium of Global PartnersSEGi has built strong global connections with first-class universities worldwide as well as corporate links with many large companies, offering graduates a variety of internationally recognized qualifications and proven links with industry.

SEGi’s consortium of global partners consists of top-notch universities such as The University of Sheffield, University of Abertay Dundee, University of Greenwich, Teesside University, University of Sunderland and University of London from the UK; Upper Iowa University from the US; University of Southern Queensland from Australia and Wanganui School of Design from New Zealand.

The School of ADPThe versatile American Degree Program offered by this school is based on the effective American teaching methodology which is famous for producing outstanding and market-ready graduates. It allows students to do double majors in Psychology, Communications, Finance, Management, Marketing, Human Resource Management, Business Administration and International Business. Students can opt to complete their degree either at SEGi or on-campus at Fayette, Iowa.

The Upper Iowa University (UIU) Bachelor of Science (4+0) program at SEGi provides students with the opportunity to experience US-styled education. This style of education focuses heavily on the practical elements of learning with an emphasis on classroom interaction between the students and lecturers as well as group projects, presentations and field trips outside the classroom. The American Degree Programs focus more on assessing the students throughout the course work and give less percentage to mid-term and final examinations.

The UIU Bachelor of Science (4+0) program also allows for full completion locally at SEGi. Alternatively students have the flexibility to interchange between SEGi and UIU’s Fayette Campus in the United States.

Student ClubsStudent interaction, participation and activities are important aspects of the UIU American Degree program both socially and academically. Thus, SEGi American Degree Program students and lecturers have come together to form student clubs. The main aim of the student clubs is to provide students and lecturers with a constructive ground for social gatherings as well as to increase awareness within their respective fields and make available a forum for sharing ideas and information regarding global issues.

The student clubs regularly organize campus-wide events including the SEGi Charity Carnival and International Cultural and Food Fairs, giving students invaluable experience in areas such as marketing, management and event organization. Membership is open to all current students studying the Program and participation is highly encouraged.

Why Study An American Degree Program?

Upper Iowa University (UIU), USAEstablished in 1857, Upper Iowa University (UIU), is the largest private university in Iowa. It is located in the city of Fayette in the scenic Volga River Valley of northeast Iowa. UIU has been providing quality education for almost 155 years and has a long list of successful alumni. One of the most diverse and largest private universities in Iowa, UIU ranks in the top 10% of colleges nationally for the enhancement of student learning (CLA Learning Report (2007)).

Home to more than 700 students, UIU’s Fayette Campus offers programs of study in Business, Education, Liberal Arts, Mathematics and Science, RN-BSN, and Master of Education. UIU students receive a quality education at an affordable price, graduating with less debt and the confidence to succeed in life.

In addition to the main campus in Fayette, Iowa, UIU has established off-campus centres throughout Southeast Asia including Malaysia, Hong Kong and Singapore.

“Upper Iowa University (UIU) is an ascending institution, embodying the character and virtue of a traditional private liberal arts university while providing greater access to higher education through its extension activities and the use of technology. UIU proudly provides undergraduate and graduate degree programs to a culturally diverse community of learners around the globe in a variety of delivery styles, without losing sight of its rich heritage and without compromise to the character and quality of its curriculum. Our relationship with SEGi allows students to gain a renowned American degree in Malaysia. SEGi has gone to lengths to ensure the study environment, coursework, outlines and exams are on par with what is practiced at UIU. The added benefit of these programs is that students have the opportunity to complete the full program in Malaysia, or alternatively they can transfer between SEGi and UIU’s Fayette campus at any time during their studies. At UIU, we are a lifelong partner to those who strive for excellence and success in a complex and ever-changing world,” said Dr. Alan G. Walker, President, UIU, USA.

Dr. Alan G. WalkerPresident, Upper Iowa University

Course Matrix

Single Major

Double Majors

Major

Psychology

Communications

Finance

Management

Marketing

Human Resource Management

Business Administration

International Business *

Communications & Psychology

Finance & Marketing

Finance & Management

Marketing & Management

Psychology & Management

Psychology & Finance

Psychology & Marketing

Psychology & Human Resource Management *

Communications & Management

Communications & Marketing

Communications & Finance

Number of Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

40 Subjects

45 Subjects

45 Subjects

45 Subjects

45 Subjects

46 Subjects

46 Subjects

46 Subjects

Duration

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4 Years

4½ Years

4½ Years

4½ Years

4½ Years

4½ Years

4½ Years

4½ Years

* Only available at Subang Jaya campus

Study Route* Only available at Subang Jaya campus

SPM / O-Levels / GCSEs(5 credits) holders

UPPER IOWA UNIVERSITY, USABachelor of Science (4+0)

• Psychology • Marketing• Communications • Human Resource Management • Finance • Business Administration • Management • International Business *

With Credit Exemptions

STPM / A-Levels (2 principles)or equivalent

The American Degree Program (ADP) at SEGi offers students the opportunity to obtain a bachelor degree qualification from the United States of America while completing their studies in Malaysia. Students also have the opportunity to transfer their studies to the Upper Iowa University (UIU) Fayette Campus at any stage. The program is based on the same structure as conducted at UIU.

UPPER IOWA UNIVERSITY (UIU), USA

Bachelor of Science (4+0), UIU Entry Requirements / DurationSPM / O-Levels / GCSEs (5 credits) holders are eligible for direct entry into Year 1 and can complete the course within 4 years (full-time).

STPM / A-levels (2 principals) holders are eligible to enter the program and apply for credit exemptions.

IntakesJanuary, March, May, August & October

Communications

The Communications major is interdisciplinary in nature, reflecting the belief that all communication media are engaged in essentially the same process (gathering information and creating and disseminating messages) and that the present-day communication professional must be schooled in the basic skills— writing, speaking and visual communication—and must be able to develop the ability to plan, organize, evaluate and think strategically. The broad aim of the program is to develop each student’s potential for critical thinking and creative ability. Graduates of the Communications major may pursue a career across a wide range of disciplines.

Psychology

Psychology is both an academic and applied discipline concerned with the scientific study of mental processes and behavior. Psychology seeks to explain thought, emotion and behavior in the context of real life. The study of psychology offers the opportunity to learn about the origins and development of human behavior and mental processes and the factors that influence change. Psychology provides a valuable foundation of knowledge important in a wide variety of fields including human services, business, law, education, communications and health.

Business Administration

The Business Administration major is a creative and flexible program of study which equips students with a broad understanding across the disciplines of business and commerce. The business environment is increasingly competitive; thus, this major aims to provide students with the analytical and operational skills required to operate effectively and face everyday problems. Students receive a foundation in all aspects of business such as banking and financial services, business management, international business and marketing.

Finance

Sparked by the changing business environment and technological changes, finance as an academic discipline continues to change and develop at an ever-increasing pace. Also, financial aspects are becoming pivotal to the role of management in a dynamic world of mergers and acquisitions. The Finance major is designed to build on the foundation of the business core to enable the learner to utilize appropriate theories to operate in various areas of the financial marketplace.

Marketing

Marketing is the critical driving force of any successful organization and effective marketing strategies can be the difference between being one step ahead of the competition or losing out on market share. Marketing is the process of focusing on consumer satisfaction through the planning and execution of the marketing mix (Product, Price, Place and Promotion). The Marketing major builds on the foundation of the business core by enabling the learner to apply marketing theories and principles as well as to research and critically evaluate the marketing implications of current events, emerging trends and changing perspectives in the international marketplace.

Management

Management in business refers to the act of getting people together to accomplish desired goals, comprising planning, organizing, resourcing, leading and controlling an organization (a group of one or more people or entities) for the purpose of accomplishing a goal. The Management major is designed to build on the foundation of the business core to enable the learner to apply theoretical organizational strategies to practical business situations and to present, analyze and evaluate options to effectively integrate material and human resources for enhanced productivity toward a socially responsible end.

Programme Modules * Only available at Subang Jaya campus

KPT/JPS(KA8794)(11/12) • KPT/JPS(PA 8672)(11/12) • KPT/JPS(KA8672)(11/12)• KPT/JPS(KA 8501)(10/12) • KPT/JPS(KA8570)(1/13) KD, KL, SJ, PG & SWK CAMPUSES

International Business *

With globalization permeating into the local economy of almost every country, it is inevitable that knowledge of International Business is gaining great importance. The International Business major will prepare students to manage in businesses that cross national boundaries and to function in the global business environment. This major is important because most companies are either international or compete with international companies. The mode of operation of an international business may differ from those used domestically.

A good understanding of international business will help graduates make better career decisions and decide on what governmental policies to support.

The range of career options for graduates with this major is immense. More importantly, it enables them to function in the international business arena effectively.

Human Resource Management

The employees that make up a company’s workforce will individually and collectively contribute to the achievement of the organization’s objectives and goals. Therefore, a company’s human resource is said to be the most valuable asset and can in many ways determine the success of the organization. Human resource management (HRM) is the strategic and coherent approach to the management of employees and HRM helps to shape an organisation through staff planning, recruitment, job analysis and design, appraisal of staff performance and assessment of training needs. The Human Resource Management major is designed to equip students with the necessary skills and knowledge to operate and manage a diverse range of organizational human resource functions.

Programme Modules