American Association for Health Education
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Transcript of American Association for Health Education
American Association for Health EducationSession 711 - Promoting Health Literacy: Tools for
Health Professionals
Saturday, April 2, 2011: 1:00 PM-2:15 PMConvention Center: Room 26A
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Walk the Talk: Trends and Issues In Health LiteracySession Objectives:
To provide background and tools to improve the health literacy skills of both the public and health professionals
To address the recommendations of the 2010 National Action Plan to Improve Health Literacy.
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Federal Definition of Health Literacy
Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.
Source: Healthy People 2010
The National Action Plan to Improve Health Literacy
A guide to engage organizations, professionals, policymakers, communities, individuals, and families in a linked, multi-sector effort to improve health literacy
Contains seven goals that will improve health literacy and suggests strategies for achieving them
http://www.health.gov/communication/HLActionPlan 04/21/234
Overview
National Action Plan to Improve Health Literacy
Develop a Plan for Action
Why Create an Action Plan?
Federal Foundations for a National Action Plan
Healthy People
Objectives
2009 Organizational Consultations
2007-2008 Town Halls in 4 cities
2006 Surgeon General’s Workshop
2004 Institute of Medicine
Report
2003 NAAL Data
NIH/AHRQ Research Program
Announcement
2003 Action Plan
2010 Plan
Released
“Health literacy is needed to make health reform a reality,” said HHS Secretary Kathleen Sebelius. “Without health information that makes sense to them, people can’t access cost effective, safe, and high quality health services.
But, HHS can’t do it alone,” she added. “We need payers and providers of health care services to communicate clearly and make the necessary changes to improve their communication with consumers, patients, and beneficiaries…”
May 27, 2010 Press Release
Seven Goal Areas
Health information creation and dissemination
Healthcare services
Early childhood-university education
Community-based services
Partnership and collaboration
Research and evaluation
Dissemination of evidence-based practice
Health Information Creation and Dissemination
Healthcare Services
Early Childhood-University Education
Community-based Services
Partnership and Collaboration
Research and Evaluation
Dissemination of Evidence-Based Practice
Putting the Pieces Together
Developing a Plan…
What steps should I take?
Getting Buy In…
American Medical Association videos
Trainings
Speaker from adult education class
Action with Results
Commit & Assess
Engage multiple stakeholders
Honest assessment Forms and factsheets Relationship with the media Communication with clients, partners, community Physical environment Program development, implementation, and evaluation Internal Communications and Policies
See what others are doing
State Health Literacy EffortsHealth Literacy Missourihttp://www.healthliteracymissouri.org/
Partnership for Health Literacy in Arkansaswww.healthy.arkansas.gov
Minnesota Health Literacy Partnershipwww.healthliteracymn.org
Health Literacy Iowahttp://www.ihs.org/body.cfm?id=308
Wisconsin Literacy, Inc.http://www.wisconsinliteracy.org/
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Create the Plan Be strategic and evidence-based
Focus on the goal, not the current operations
Cross disciplinary boundaries
Include evaluation
Include awareness
Include laws, policies and other institutional factors
Consider solutions to barriers
Be realistic, yet forward-thinking
Discussion on Barriers & Ways to Overcome Them
What goes into an Action Plan?
Goals
What do you want to accomplish?
What will success look like in…
1 year
3 years
5 years
Brainstorming Goals
National Action Plan Goal Areas
Health information creation and dissemination
Healthcare services
Early childhood-university education
Community-based services
Partnership and collaboration
Research and evaluation
Dissemination of evidence-based practice
Objectives How will you know if you reached your goal?
S pecific Measurable A ttainable R ealistic T ime-bound
Action Steps What actions will be taken?
What? By Who? By When?
What is needed to be successful? Resources Partners
“Vet” the Plan Show to relevant stakeholders
Have period of discussion and feedback
Refine Plan
Get senior leader(s) to endorse and support
Build Awareness Engage Advocates
Start with “easy wins”
Highlight the benefits people will appreciate immediately
Incorporate into new employee orientation materials
Get outside of your comfort zone
Monitor Progress & Institutionalize Plan
Determine who is accountable
Build process for monitoring
Refine what success will look like over time
Implement plan
CommitmentIs your organization using its resources to help
improve health literacy OR perpetuate and create health literacy barriers?
TOOLS Health Literacy Online: web design guide Healthfinder.gov Health Literacy Innovations (HLI) Center for Plain Language National Assessment of Adult Literacy
(NAAL) American Medical Association (AMA) Health Literacy Digest: Literacy Information
& Communication System(LINCS) [email protected]
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Health Literacy Online: A Guide to Writing and Designing Easy-to-Use Health Web
SitesOutlines how to:
Deliver online health information that is actionable and engaging.
Create a health Web site that's easy to use, particularly for people with limited literacy skills and limited experience using the Web.
Evaluate and improve your health Web site with user-centered design.
http://www.health.gov/healthliteracyonline04/21/2335
Health.gov Health LiteracyProvides a number of Federal and other resources to
help health and communication professionals improve health literacy
1.Tools for improving health literacy 2.Research and reports3.Other related resources
http://www.health.gov/communication/literacy 04/21/2336
Healthfinder.govQuick Guide to Healthy Living
Delivers actionable, engaging, and easy to understand health content
Content syndicationPlain language resource with information on more than
80 prevention and wellness topics. Created and tested with input from hundreds of Web
users with limited literacy skillsEarned the 2010 ClearMark Award for best plain
language Public Sector Web site.http://www.healthfinder.gov/prevention/
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Other Government Resources Plain Language/Health Literacy
http://www.plainlanguage.gov/populartopics/health_literacy/index.cfm
Agency for Healthcare Research and Quality: Health Literacy and Cultural Competency http://www.ahrq.gov/browse/hlitix.htm
Health Resources and Services Administration: Health Literacy http://www.hrsa.gov/publichealth/healthliteracy/index.html
National Institutes of Health: Clear Communication: A NIH Health Literacy Initiative http://www.nih.gov/clearcommunication/
Health Literacy at the Centers for Disease Control and Prevention http://www.cdc.gov/healthmarketing/healthliteracy/
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Health Literacy Innovations
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Heath Literacy Advisor: Microsoft Word Add-Infor creating easy to read documents