American Apparel final for New Media
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Transcript of American Apparel final for New Media
![Page 1: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/1.jpg)
+
American Apparel Jessica Zultowski
![Page 2: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/2.jpg)
+Meeting the Company
![Page 3: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/3.jpg)
+Objectivesof Campaign
Create more awareness for the brand
Expand targeted audiences High School aged teenagers
![Page 4: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/4.jpg)
+Samples of Ad Spokespeople
Ariana Grande
Miley Cyrus
Kendall Jenner
![Page 5: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/5.jpg)
+Promotion Channels
Magazines, billboards, computer ads
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+Aps for Brand Awareness
Vine
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+Budgeting per month
TOTAL Digital Marketing Campaign : $48,000
SEO : $4,800 PPC : $28,800 Social Media : $7,200 Email : $2,400 Mobile : $2,400 Content : $2,400
http://digitalmarketingcalculator.com/
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+Summary
Target Teens
App for phone
Legit spokesperson
Make $$$
![Page 10: American Apparel final for New Media](https://reader033.fdocuments.us/reader033/viewer/2022061212/54956198ac7959092e8b4e2f/html5/thumbnails/10.jpg)
+Resources
http://en.wikipedia.org/wiki/File:AmericanApparelUSA.jpg
http://digitalmarketingcalculator.com/
http://www.marketwatch.com/investing/stock/app/financials