American Airlines Rebranding
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Transcript of American Airlines Rebranding
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American Airlines Rebranding
Erika BiederbeckDarin Devine
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American Airlines Rebranding
• American Airlines rebranded for the first time in over 40 years– Total rebranding: Logo, interior and exterior of plane,
kiosk, terminal, website, etc.• Took over 2+ years to meet with branding consultants • Ordered 550 new planes• “The old identity was slightly skewed to a more powerful
American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger– Technology. Entertainment. Progress.
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Logo
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Questions?
• Do you think they went in a good direction with the new brand image?
• Will the rebranding be successful?• Do you think this rebranding is enough to save
the company?
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Source
http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1