The First Complete PARTICIPATIVE CINEMA

in the world

Punditz Presents…In association with Prasads

Participative Cinema – Preamble

If you have affirmative answers for the above questions, please go further… Otherwise, this is not for you.

Please forward this to your friends who might be interested… Thank You !!

Are you an Active ‘Telugu Movie Audience’…

Do you build expectations around a film before its release, feel shattered when they are not metDo you boo / whistle / clap / choke / cry with the characters… Or want to do that but look around

Do you read reviews - online / press and correlate / interact with them

Do you cry foul when our films don’t get proper attention on a national platform

Your strength for a movie production: Passion / Ideas / Money / Creative Skill / Connect with People

Are you unhappy the way Telugu films are being made but still watch them coz you love cinema…Do you wanna ‘Actually Participate’ in movie making…Do you wanna know how Movie works as a business

Do you wanna ‘Design’ the film for people’s liking or ‘Decide’ if people like it or not…

PARTICIPATIVE CINEMA - WHY

Audience

growing

knowledgeabl

e with global

content

available

Quality of

script

reducing

(Focus on

Oneliners)

Growing

levels of

dissatisfactio

n in

audiences

over Telugu

Cinema

Talent

available

among

audience but

unexplored

PARTICIPATIVE CINEMA

Sensitive & Sensible

Audience making the CinemaCreative to Financial

The ROI prospects for big budgeted films weak (Costs are

recovered only if the movie is

a hit)

Star Power

working only

for the first

weekend.

New idea of filmmaking

Audience involved

from Scripting till

Sale of Satellite Rights

Share the dividends

At the end

Satisfaction of ‘Creating a Cinema’

Film Industry Entry Barriers Participative cinema

Talent Requirements

Uncertain Careers

Big Money involved

High Risk high returns

Talent Polished & Employed

No need to leave employment

Not a Big Money Game

Low Risk Moderate Returns

PARTICIPATIVE CINEMA - ABOUT

Participative Cinema – The ProcessCORE TEAM

Director, Line Producer, Top investors and important brains

DESIGNERS DECIDERS

CREATIVEDESIGNS

STORYLINESCRIPT DEV

MUSICCASTINGOTHERS

VOTING

PRODUCTIONPOST

PRODUCTION

PROMOTION – VIRAL MARKETING

BUSINESS

RELEASE

The First Complete PARTICIPATIVE CINEMA in the world

Punditz Presents…In association with Prasads

AMERICALO TELUGINTI

PELLISANDADIATPS

ATPS – The First Participative Cinema

A movie to be done in USA – A Romantic Comedy - First half on roads and second half indoors

Punditz is a group of filmmaking professionals headed by Raj Madiraju, recently directed RUSHI,Promoters will provide the initial CORE TEAM, a combination of Indian and American residents.

To be promoted by Punditz Consultants Pvt. Ltd., mentored by Prasad Productions

Audience will participate from the announcement stage – as two strategic groups – DESIGNERS & DECIDERS

To be released in US and AP, India on 21st December 2012, a good Christmas – New Year season

Stakeholders will be taken thru the Preproduction processes of Fundraising, Scripting, Music, Cast selection etc, Production, Post Production processes, Promotion and finally, the Movie Release and the Business aspectsThe Rushes and Post Production process will be previewed by all the partners in the USA.

ATPS - ACTIVITIES

DESIGNERS• DESIGNERS will be chosen for their

skills (Trained / Untrained) oScript –developers / Dialogue

Writers / SMEs / Fault Finders oMusic – Composers / Singers /

Musicians / LyricistsoChoreographers – Montage

designers / DancersoActing – Of different age groups

(Trained & Untrained)oEditors, Engineers, Assistant

Directors, Art designers, Graphic designers, Cameramen, stylists etc

oProduction – Permissions in USA, Networking, Fundraising etc• Auditions for DESIGNERS will be

continued thru the production, • May, June & July for Script, Music

dev & Artist selection• Weekend Workshops will be

organized for US members. • DESIGNERS need to give time

depending on the area of work.

DECIDERS • DECIDERS invest in the project -

Decide on how the film will be…• Get voting rights for their

investment proportional to the total cash needed and a revenue share to the whole Cost of Production.

• Will be provided with the options about a Key Decision time to time and will vote accordingly.

• DECIDERS can also invest in KIND. That is providing a service that would contribute to the total Cost of Production considerably

• DECIDERS will also be given the production account details periodically and asked to review

• Credits and benefits vary for each DECIDER depending on the amount of investment, including the Title, Option to participate in discussions, dinner with cast & crew, Premiere passes etc…

The Core Team has the power to Veto the Voters’ decision and the Director can Veto the Core Team’s Decision. No one will talk about the story or any work to the world since they get to loose if they do so…

MY1

MY2 JN1JN2JL1 JL2

AG1

AG2

SP1

SP2

OC1

OC2

NV1

NV2

DC1

DC2 JN1

ANNOUNCEMENT  

CORE TEAM FORMATION  

DESIGNER GROUP FORMATION            

STORY LINE CONFIRMATION    

SCRIPT DEVELOPMENT                        

CASTING            

MUSIC - SONGS              

DECIDER FUNDING                

DECIDERS - VOTING                

PREPRODUCTION IN USA        

PRODUCTION IN USA      

POST PRODUCTION          

PROMOTION                                  

PRERELEASE ACTIVITIES IN USA        

RELEASE  

POST RELEASE    

ATPS – Activity Chart – may 12 to Jan 13 Fortnightly

ATPS – Funds & Denominations

SL. NO DENOMINATION

NO OF PEOPLE

TOTAL AMNT REVENUE SHARE

BENEFITS / CREDITS

1 Promoter / $ 100000 25 % Credit as Producer

2 Infrastructure $ 50000 12.5 % Credit As Co-Producer

3 Designers’ $ 50000 12.5 % Individual Credits

4 $ 10000 10 $ 100000 2.5 %

Credit as Associate ProducerPasses to Premiere, Dinner with Cast & Crew, Participation in Discussions In film Branding for any product

5 5000 20 $ 100000 1.25 %

Credit as Assistant ProducerPasses to Premiere, Dinner with Cast & Crew, Participation in Discussions

TOTAL 90 $ 400000

ATPS – Expected Revenues

REVENUE STREAMCASE 1 -

ABOVE AVGCASE 2 - AVERAGE

CASE 3 - WORST CASE

US THEATRICAL REVENUES 250000 100000 20000INDIAN THEATRICAL REVENUES 200000 150000 60000

TV SATELLITE RIGHTS 200000 150000 100000

AUDIO + DVD + INTERNET 20000 10000 0

REMAKE RIGHTS 50000 25000 0

PROMOTION PARTNERSHIPS 20000 10000 0

TOTAL 740000 445000 180000

1

2

3

0

50000

100000

150000

200000

250000

US THEATRICAL REVENUES

INDIAN THEATRICAL REVENUES

TV SATELLITE RIGHTS

AUDIO + DVD + INTERNET

REMAKE RIGHTS

PROMOTION PART-NERSHIPS

ATPS – Expected Revenues CASE 1 ABOVE AVGUSD 740000

CASE 2 – AVERAGEUSD 445000

CASE 3 - WORST CASEUSD 180000

REVENUES - NOTESSince the participation is coming from US audience, the interest we can generate there could be high.

Super hit case is not taken into considerationPromotion partnerships could as well go into some cost savings. Including In-Film branding tie-ups

Revenues are calculated with the success of the whole campaign in the US, not just the movie's response.

Promotion Partnerships can be associate branding on hoarding space and TV advertisementsUS Revenues for the Above Average case are calculated for 10 screens, 10 days (Year End), 4 shows per day @ 300 seats average per screen, a 50 pc occupancy, @ $ 8 per ticket and 50 % for the producerFor the Case 2 the Satellite rights are given if sold before the movie release, For the first and third cases, we sell after the release and the amounts vary depending on the success / failure of the film at the Box Office. Also included are the US satellite rights which could be of considerable value for this movie

ATPS – Cost Estimates COST CASE 2 - LEAST CASE 2 - MEDIUM CASE 3 - WORSTSCRIPT 6000 8000 10000MUSIC (SONGS + BGM) 16000 20000 20000REMUNERATIONS 40000 40000 50000UNIT & EQUIPMENT 25000 30000 40000F & B 15000 20000 20000TRAVEL & TRANSPORT 30000 40000 50000ART & ATTIRE 20000 20000 25000ACCOMMODATION 15000 20000 25000EDITING & DI 5000 8000 10000DUBBING + SOUND FX +dts 8000 10000 10000VFX 10000 12000 12000PRINTS + DIGITIZATION 20000 20000 20000PROMOTION 80000 90000 100000UNFORESEEN EXPENDITURE 20000 25000 30000TOTAL 310000 363000 422000

1 2 30

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

SCRIPTMUSIC (SONGS + BGM)REMUNERATIONSUNIT & EQUIPMENTF & BTRAVEL & TRANSPORTART & ATTIREACCOMMODATIONEDITING & DIDUBBING + SOUND FX +dtsVFXPRINTS + DIGITI-ZATIONPROMOTIONUNFORESEEN EXPENDITURE

ATPS – Cost EstimatesCASE 1 - LEAST COSTUSD 310000

CASE 2 – MEDIOUMUSD 363000

CASE 3 - WORST CASEUSD 422000

COSTS - NOTESCosts increase with number of people going from India to US and the number of shooting days

Budgeted for 25 day shoot in US (NJ as base camp) – 10 day road shoot and 15 day Indoors Music costs increase with lyrics and singers

Almost all the costs can be individually divided into Cash and Kind requirements

Remunerations include the DESIGNERS group as well

Art costs are majorly for the marriage hall décor and attire is for the marriage costumes.

Travel is designed for 10 people from India for the best and 15 people for the worst casesF & B Costs are taken @ 20 USD per head per day and stay taken @ 40 USD

Prints are taken for a general low budget movie - About 15 film prints and 100 digital

Raj MadirajuDirector

91 98488 03132

RAJMADIRAJU@YAHOO.COM

Thank You