America on Energy Issues l Chevron LinkedIn Group Discussion

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A LinkedIn Group Discussion Analysis America on Energy Issues October 2012

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Find out what Chevron's LinkedIn Group members think about increasing oil and natural gas development in the U.S. The report aims to provide an overall snapshot of group opinion expressed in the discussion as well as insight into the group’s dynamics through commenter demographic analysis.

Transcript of America on Energy Issues l Chevron LinkedIn Group Discussion

Page 1: America on Energy Issues l Chevron LinkedIn Group Discussion

A LinkedIn Group Discussion AnalysisAmerica on Energy Issues

October 2012

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Overview and Methodology

Seventy percent of voters in the U.S. favor more oil and natural gas development, saying that it would provide major benefits to the nation, including more U.S. jobs.* What is your opinion? If you are outside the U.S., please share your insights on what you’re seeing in other countries, as well.

Ongoing discussion can be found at:http://linkd.in/Nck4aG

DISCUSSION:

Tell us what you think.

*Report referenced: API Opinion Poll “What America is Thinking on Energy Issues,” January 2012, updated August 2012 and posted at: http://www.api.org/news-and-media/news/newsitems/2012/ aug-2012/71-percent-of-voters-favor-more-oil-and-natural-gas-development.aspx. Reproduced courtesy of the American Petroleum Institute. LinkedIn discussion data as of September 25, 2012.

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Overview and Methodology

This is one of the most popular discussions on the Chevron LinkedIn Group Page. To create this report, all of the responses were read and categorized, and information about the commenters was compiled from their public LinkedIn profiles*. The report aims to provide an overall snapshot of group opinion expressed in the discussion as well as insight into the group’s dynamics through commenter demographic analysis.

13652

total comments

unique commenters

*Member quotes and profile images used with their permission.

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Response Breakdown

Oppose More Oil &

Natural Gas Development

Support More Oil &

Natural Gas Development

Decrease National Debt

Energy Independence

Jobs and Economy

Improve National Security

Improve Infrastructure

Bridge to Alternatives

96%

26%

4%

24%

3

11%

5

5

Commenters Who Agreed or Disagreed

Popular Commenter Reasons for Agreeing

Popular Mentioned Results of Investment

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Response Analysis

The majority of discussion participants emphatically agreed with the seventy percent of American voters that favor an increase in oil and natural gas development in the United States. Energy independence, job creation and economic stimulus were the top reasons commenters gave for supporting the increase. Many commenters also said that the immediate development of oil and natural gas should be a short-term solution to bridge the gap while alternative energy sources are cultivated for the long-term.

70% of American voters favor an increase in oil and natural gas development in the U.S.

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24comments specifically

referenced politicsor political figures

Many requested that resources mined in the U.S. be used domestically. Contributers also mentioned that investing in the development of oil and natural gas could make the U.S. a more secure nation, lead to an improvement in the country’s infrastructure and decrease the national debt.

The majority of these comments expressed the need for stronger leadership on energy policy as well as frustration with perceived bureaucratic barriers preventing America’s energy independence.

Response Analysis

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Some comments also connected the rejection of Keystone XL to higher fuel prices. In API’s updated August 2012 version of “What America is Thinking on Energy Issues,”* 75% of registered voters polled supported the development of the Keystone XL Pipeline.

These comments expressed support for the project and disappointment that it was rejected by President Obama on January 18, 2012. Commenters viewed the rejection of the Keystone XL Pipeline Project as a missed opportunity for a job creation and reduction in foreign oil demand.

Response Analysis

10xThe Keystone XL Pipeline was directly mentioned ten times

throughout March 2012

*http://www.api.org/~/media/Files/News/2012/12-August/What%20America%20Is%20Thinking%20on%20Energy%20Issues%20August%2014%202012.ashx

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© 2012 Chevron 8*All linked comments featured in the report have been condensed from original. Member quotes and profile images used with their permission.

Ron Fort

Richard Satterfield

The advantages of being in command of our own destiny when compared to what happens when we rely on others isn’t hard to support. The industry is having an honest discussion with the public and improving the best practices and correcting bumps in the road when the occur. We have an opportunity to keep folks working, invest in our future, provide energy security for our kids, and build needed infrastructure.

I also think that it doesn’t matter how much we expand if we export it to foreighn markets. We need to keep it here in the States and get our prices down which will drive economic growth.

““*

“*

Response Analysis

CharlieDanielson

As a country, we have to take advantage of this point in time to build our energy independence, create new infrastructure, become an exporter versus importer of energy, and provide our citizens and others around the world quality employment opportunities that re-invigorate every economy it is involved with.

“*

Chet McBroom

It looks like one of the hurdles we need to cross over for energy independence is maintaining and growing our ability to refine crude oil.

““*

Jim GrindingerMBA, PMP

As someone who lost his job on Keystone after Obamas delay in December, this subject hits hard. I agree with promoting alternative energies but that is a long-term strategy, and we need to address our fossil fuel needs now to slow down our fiscal free fall.

“*

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Individual Commenter Demographics

Masters Degree or Higher

Bachelors Degree

Other or Not Reported

Male

Female

55-65

45-55

35-45

25-35

0

Number of Commenters

Age

5 10 15 20

Education Gender

Approximate Commenter Age

36% 32%

32%

94%

6%

8

33%36%

31%

14

17

10

5

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Group Commenter Demographics

6 100 2 4 8

OH

PA

IL

FL

AR

WA

CO

LA

TX

CA

Top CountriesTop United States Breakout

Canada

USA

Romania

India

Peru

9

9

5

3

3

2

2

2

2

2

92%

2%

2%

2%

2%

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Group Commenter Demographics

Top Industries Commenter Frequency

Financial Services

Oil and Energy

Aviation & Aerospace

Renewables & Environment

Information Technology & Services

Machinery

25

4

3

3

2

2

42

5

3

2

1 to 3

4 to 6

7 to 9

10

people commented

people commented

people commented

people commented

times

times

times

times

or more

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External Perspectives

The following data and resources are meant to provide additional and updated context for the Chevron LinkedIn Group Discussion as well as serve as points of comparison for the members’ overall responses about oil and natural gas development in the United States. This is for illustration purposes only and does not reflect Chevron’s opinion on this topic in any way.

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External Perspectives: Keystone XL Pipeline

Americans’ Views About Whether the U.S. Government Should Approve of the Keystone XL Pipeline

National Adults Republicans Independents Democrats

From Gallup’s 2012 Environmental Survey*

Results:

Copyright © 2012 Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup retains all rights of republication. Results for this Gallup poll are based on telephone interviews conducted March 8-11, 2012, with a random sample of 1,024 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, one can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.

*

29% 9% 35% 38%14%

57% 81% 51% 44%

10% 14% 19%

Yes, should No, should not No opinion

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External Perspectives: Keystone XL Pipeline

21% 25% 32% 38%

61% 52% 48%

15% 16% 14%

From Gallup’s 2012 Environmental Survey*

Copyright © 2012 Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup retains all rights of republication. Results for this Gallup poll are based on telephone interviews conducted March 8-11, 2012, with a random sample of 1,024 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, one can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.

*

From what you know and have read, do you think the U.S. government should or should not approve the building of this pipeline?

Results: Yes, should No, should not No opinion

11%

Midwest South West East

68%

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External Perspectives: Additional Reading

White House: Energy

On the Issues: Senate Freshman

The New York Times: U.S. Inches Toward Goal of Energy Independenceby Clifford Krauss and Eric LiptonMarch 22, 2012

The Washington Post WonkBlog: True oil independence is an unrealistic dreamby Brad PlumerMay 10, 2012

U.S. News Opinion On Energy: The Oil and Gas Industry Fuels the Economy, Not Just Our Carsby Pete SeppAugust 16, 2012

Pew Research Center: For Voter’s It’s Still the EconomySeptember 24, 2012

NPR Blog: Energy Perception And Policy Realityby Sheril KirshenbaumOctober 15, 2012

The Washington Post: Race for president: Where the candidates stand on energyby Dan Balz and Steven MufsonOctober 13, 2012