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Amer Sports Q1/2015
Solid growth and improvement in line withstrategic prioritiesApril 23, 2015 – Heikki Takala, President and CEO
Q1/2015: Solid growth and profit improvement
• Net sales EUR 575.9 million (501.5), +5%
– Apparel +22%, Winter Sports Equipment +17%, Footwear +13%, Sports
Instruments +10%
– Cycling at least year’s level, Ball Sports and Fitness -5%
– EMEA +8%, Americas +2%, APAC +6% (China +19%)
– B2C+39%
• Gross margin 45.9% (43.0%), driven by Individual Ball Sports and Apparel.
• EBIT excl. NRI EUR 33.6 million (20.6): increased sales and improved gross
margin, further boosted by currencies
• Free cash flow EUR 43.0 million (44.2)
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Strong balance sheet
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EUR million March 31, 2015 March 31, 2014 Dec. 31, 2014
Net debt 445.2 422.2 419.1
Shareholder’s equity 876.4 730.5 842.8
Capital employed 1.321,6 1.152,7 1,261.9
Working capital 524,2 415,5 495.4
Net debt/equity 0.51 0.58 0.50
Equity ratio, % 39.2 40.5 38.8
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-40
-20
0
20
40
60
80
100
EBIT excludingnon-recurring items
0
50
100
150
200
250
300
350
400
450
500
Net sales
Outdoor Q1/2015 (Q1/2014)
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MEURMEUR
233.5
10.79.3
Q1/11 Q1/11Q1/12
256.5
Q1/12
14.2
Q1/13
266.5
Q1/13
Net sales EUR 341.9 million, +14%
• Apparel +22%, Winter Sports Equipment +17%, Footwear +13%,
Sports Instruments +10%, Cycling at last year’s level
EBIT excluding non-recurring items EUR 21.4 million (9.5) driven by sales
growth
Q1/14
287.5
Q1/14
9.5
Q1/15
341.9
Q1/15
21.4
Ball Sports Q1/2015 (Q1/2014)
Net sales EUR 164.1 million, -5%• Cleaning up of low-margin sales continued
• Double-digit growth in performance tennis rackets
EBIT excluding non-recurring items EUR 18.3 million (13.2) driven by improved
gross margin
The acquisition of Louisville Slugger enhances Ball Sports’ product portfolio and
offers important operational scale and synergy benefits
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0
20
40
60
80
100
120
140
160
180
Net sales
-5
0
5
10
15
20
25
EBIT excludingnon-recurring itemsMEUR MEUR
17.7
Q1/11Q1/11
164.0
Q1/12Q1/12
Q1/13
19.9
Q1/13
150.7
Q1/14
13.2
159.0173.6
Q1/14
17.4
Q1/15
164.1
18.3
Q1/15
Fitness Q1/2015 (Q1/2014)
Net sales EUR 69.9 million, -5%
• Moving from third-party dealer model to in-house sales in the USA resulted in
de-stocking of the current dealer inventories
EBIT excluding non-recurring items EUR 1.3 million (3.4) mainly due to slightly
decreased gross margin
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0
20
40
60
80
100
120
Net sales
-2
0
2
4
6
8
10
12
14
16
EBIT excludingnon-recurring itemsMEUR
MEUR
56.6
3.9
Q1/11 Q1/11
59.7
Q1/12 Q1/12Q1/13
-0.4
Q1/14
62.5
3.4
Q1/13
63.3
Q1/14
3.3
Q1/15
69.9
Q1/15
1.3
OUTLOOK
Outlook for 2015
• In 2015, Amer Sports net sales in local currencies is expected to
increase and EBIT margin excluding non-recurring items to improve
from 2014, despite challenging market conditions.
• The company will continue to focus on apparel and footwear growth,
consumer-driven product and marketing innovation, commercial
expansion and operational excellence.
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We continue moving with confidence
We continue moving with confidence
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Clarify future direction,
build critical capabilities,
allocate resources and
reignite growth
Deliver mid-term
targets and prepare
for acceleration
• Sustainable Growth Model
• Integration for scalable,
synergistic platform:
acquisition readiness
• Qualification of business cases
for future acceleration
• On-going renewal and
restructuring
Sales acceleration at accretive
profitability
Continuous portfolio
transformation towards:
• Faster growth
• Higher profitability
• Asset efficiency
~2010 – 2013 ~2014 – 2016 ~2017 – 2020
• New strategy
• Transformation from
Hardgoods to ”Hybrid”
• Drive organic growth
• Operational excellence
APPENDIX
Net sales and EBIT breakdown (MEUR)
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NET SALES
Q1/
2015 2014
Q4/
2014
Q3/
2014
Q2/
2014
Q1/
2014 2013
Q4/
013
Q3/
2013
Q2/
2013
Q1/
2013
Outdoor 341.9 1,371.2 456.7 452.2 174.8 287.5 1,289.5 433.7 420.6 168.7 266.5
Ball Sports 164.1 536.7 136.9 112.9 136.2 150.7 551.0 126.1 116.7 144.2 164.0
Fitness 69.9 320.8 111.7 80.7 65.1 63.3 296.0 97.6 71.6 64.3 62.5
Total 575.9 2,228.7 705.3 645.8 376.1 501.5 2,136.5 657.4 608.9 377.2 493.0
EBIT
Q1/
2015* 2014*
Q4/
2014*
Q3/
2014*
Q2/
2014*
Q1/
2014 2013
Q4/
2013
Q3/
2013
Q2/
2013
Q1/
2013
Outdoor 21.4 125.6 55.0 83.1 -22.0 9.5 127.0 52.5 87.4 -27.1 14.2
Ball Sports 18.3 35.9 12.5 3.9 6.3 13.2 27.0 3.9 -2.1 7.8 17.4
Fitness 1.3 29.7 14.9 7.3 4.1 3.4 24.4 14.3 6.2 4.3 -0.4
Headquarters -7.4 -22.9 -4.7 -6.7 -6.0 -5.5 -23.5 -6.0 -9.0 -3.7 -4.8
Total 33.6 168.3 77.7 87.6 -17.6 20.6 154.9 64.7 82.5 -18.7 26.4
* Excluding non-recurring items
Business area net sales
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MEUR Q1/2015 Q1/2014 Ch % Ch %* 2014
Footwear 133.1 113.7 17 13 391.9
Apparel 91.9 70.9 30 22 328.5
Winter Sports Equipment 46.1 38.0 21 17 386.7
Cycling 40.4 39.0 4 1 138.5
Sports Instruments 30.4 25.9 17 10 125.6
Individual Ball Sports 88.7 85.4 4 -6 290.4
Team Sports 75.4 65.3 15 -4 246.3
Fitness 69.9 63.3 10 -5 320.8
Total 575.9 501.5 15 5 2,228.7
*Change in local currencies
Net sales by region
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MEUR
Q1/
2015 2014
Q4/
2014
Q3/
2014
Q2/
2014
Q1/
2014 2013
Q4/
2013
Q3/
2013
Q2/
2013
Q1/
2013
EMEA 270.6 1,064.0 336.9 321.9 156.1 249.1 1,025.2 338.6 301.6 144.5 240.5
Americas 230.2 874.3 270.1 249.0 166.0 189.2 839.4 229.3 237.2 177.6 195.3
Asia Pacific 75.1 290.4 98.3 74.9 54.0 63.2 271.9 89.5 70.1 55.1 57.2
Total 575.9 2,228.7 705.3 645.8 376.1 501.5 2,136.5 657.4 608.9 377.2 493.0
Sales development by region in Q1/2015
Outdoor
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Fitness Total
EMEA Americas APAC
Ball Sports
EMEA Americas APAC Total
MEUR Ch, %* MEUR Ch, %* MEUR Ch, %* MEUR Ch, %*
Outdoor 218.4 13 77.6 22 45.9 10 341.9 14
Ball Sports 37.1 -7 107.2 -5 19.8 0 164.1 -5
Fitness 15.1 -10 45.4 -5 9.4 2 69.9 -5
Total 270.6 8 230.2 2 75.1 6 575.9 5
* Change in local currencies
341.9 164.1 69.9 575.9
13%
64%
68%
23%
12%23%
65%
13%22%
65%
13%47%
40%
Balance sheet
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MEUR
March 31,
2015
March 31,
2014
Goodwill and other intangible non-current assets 538.7 485.1
Tangible non-current assets and other non-current assets 317.8 267.0
Inventories and work in progress 417.7 344.4
Receivables 707.9 546.8
Cash and cash equivalents 254.3 159.3
Shareholders’ equity 876.4 730.5
Interest bearing liabilities 699.5 581.5
- Long-term 399.5 518.2
- Current 300.0 63.3
Other liabilities 660.5 553.6
Total 2,236.4 1,802.6
Contact information
• Heikki Takala, President and CEO
Tel. +358 20 712 2510
• Jussi Siitonen, CFO
Tel. +358 20 712 2511
• Päivi Antola, Director, Corporate Communications and IR
Tel. +358 20 712 2537
www.amersports.com
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DisclaimerStatements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates,are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995.Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressedin such forward-looking statements.Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein.No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees orany other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.
www.amersports.com
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