Welcome Speech On behalf of the Arab Beverages Association and all its stakeholders, I am honored to welcome your participation in the 8th Arab Annual Beverage Conference which will be held in the United Arab Emirates for the third and second time in a row. The conference will be held in a variety of circumstances, with many challenges facing the beverage industry in all sectors including dairy, juices, soft drinks and water. These are many different challenges, whether through legislation, government taxes, political or economic situation in the Arab region, or unfair competition between manufacturers. In these complicated circumstances, we must combine our efforts to overcome such difficulties. The conference will allow the exchange of information and experience between specialists in the fields of food and beverage industry and the latest technology of the beverage industry, as well as the latest legislation and regulations related to the beverage and food sector. We hope that through your participation, you will have the opportunity to learn and benefit from the many papers that will be presented by specialists and experts in the fields of food and beverage industry, as well as consumer trends, abundant raw materials, latest productive developments, health issues and society as well as economic fluctuations in the Arab world. This conference also provides an opportunity to exchange experiences and information between industry leaders and to enhance communication with public and private institutions. I would like to extend my sincere thanks and gratitude to all the companies, institutions sponsoring the Conference and to all speakers, moderators, participants, as well as the organizers of the Conference. Sharif Monther Bin Trad Al Harthi President of the Conference President of the Arab Beverages Association

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Arab Beverages AssociationTel: +961 8 542604 Fax: + 961 8 542605 Mob: +961 3 246683

Email: mouniraj@arabbeverages.org, www.arabbeveverages.org

For more information check ABCE conference website: www.abce.me

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Bronze SponsorsGold Sponsor

The 8th Arab Beverages ConferenceABCE 2018

Conference Programبرنامج المؤتمر

المؤتمر العربي الثامن للمشروبات

4 & 5 November 2018,Convention Center - Intercontinental Hotel - Dubai Festival city - Dubai Dubai - UAE

4-5 تشرين الثاني، ٢٠١٨ مركز المؤتمرات - فندق انتركونتننتال - دبي فيستفال سيتي - دبي، االمارات

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Sunday - November 4th, 2018

Monday - November 5th, 2018

9:30 – 12:00 Fourth Session: “The Beverage Industry Experience”Moderator: Dr. Hassan Bayrakdar, General Director, RAQAM Consultancy - Dubai • Mr. David Berryman, General Manager, David Berryman ltd. - England Is it true what they say about juices? The Good & The Bad Things • Dr. David Hammond, Vice President, The International Fruit and Vegetable Juice Association - England Quality Assurance of Fruit Juices in the Modern World • Dr. Issmat Kassem, Assistant Professor, American University Of Beirut- Lebanon A Brave New World: The Challenges and Promises of Modern Food Safety • Dr. Rabih Kamleh, Vice President R&D, Quality Assurance and HSE, Agthia Group, Dubai Environmental Microbiological Monitoring in Food Industry and its benefits. • Mrs. Anna Larson, Manager Business Insights, Tetra Pak – Sweden Trendipedia Report12:00 – 12:30 Coffee break12:30 – 13:00 Fifth Session: “The Global Economy” Mr. Khalid Al Harthi, Chief Executive Officer, Business Bridges Consulting Office - Saudi Arabia The Global Economy 2018: Growth Restored with Changes13:00– 14:00 Sixth Session: “Marketing & Branding”Moderator: Mr. Jarrah El Jarrah, Chief Operating Officer, Al Rabie Saudi Foods Co. - Saudi Arabia • Mr. Charbel Zouein, Marketing Manager, Links Communications - Saudi Arabia Successful Marketing Campaigns • Mrs. Christel Morival, General Manager, LA MARQ -Dubai Power of good packaging14:00 – 14:30 Conference Declaration and Closing14:30 Lunch

09:30 – 10:00 Registration10:00 – 10:30 Opening Session10:00 – 10:15 Welcome Speech, Sharif Monther Trad Al Harthi – Congress President, Chairman of The Arab Beverage Association10:15 – 10:30 Tribute Mr. Fadi Antonios for his life achievements10:30 – 13:00 First Session: “The Beverage Industry: The impact of Changes on Sustainability, Supply Chain & Trends”Moderator: Mr. Antoine Haddad, General Manager, Technica International – Lebanon • Mr. Rodney Reynders, Cluster Sustainability Manager, Tetra Pak - MENA Sustainability and Circular Economy • Mr. Tolga Sezer, CEO, Masafi – Dubai Water Sustainability across the Middle East in Changing Times • Mr. Niels Osterberg, CEO, Orana - Denmark More or less – Trends of Beverages • Mr Shashank Vengsarkar, Managing Director, Dohler Middle East Global market trends, local perspective13:00 – 14:00 Lunch 14:00 – 16:00 Second Session: “Product / Packaging innovation and the waves of change”Moderator: Mr. Jarrah El Jarrah, Chief Operating Officer, Al Rabie Saudi Foods Co. -Saudi Arabia • Mr. Tomotaka BrinkFushimi, Cluster Portfolio Director, Tetra Pak Arabia-MENA Innovation and Focus on Millennialism • Dr. Kamel Abdullah, Chairman, National Beverage Company - Dubai Product Innovation and the Waves of Change: Consumer Needs • Mr. Anders Andren, Product Manager Plant Integration and Automation, Tetra Pak • Mr. Mattias Jahonson, director of Digital and Automation Services, Tetra Pak Achieving Manufacturing Excellence through Smart Technology • Mr. Tony Haddad, General Manager, Technica International - Lebanon Paradox of Automation16:00– 16:30 Coffee Break16:30 – 17:30 Third Session: “Health and Wellness”Moderator: Mr. Wael Ismail Senior Director for Public Policy & Government Affairs Middle East & North Africa (MENA)- PepsiCo Dubai • Mr. Faysal Bu Snaid, Healthy Food Program Coordinator, Saudi Food and Drugs Authority (SFDA) – Saudi Arabia The SFDA Health Food Strategy: Progress Update & Positive Rewarding System • Mr. Emad Owiadah, Safety Food Specialist, Saudi Food and Drugs Authority (SFDA) - Saudi Arabia Controlled Measures on imported Food & Beverages • Mrs. Christine Greaves , Corporate Affairs Director, Mars Gulf (on behalf of Food & Beverage Manufacturing Business Group) - Dubai IFBA Global & Regional Progress Update to address NCD’s.

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SPONSORS

Company Overview PROTECTS WHAT’S GOOD™ is not only our motto—it’s our promise that’s reflected in every aspect of our business. As the world’s leading food processing and packaging solutions company, we are committed to making food safe and available, everywhere. And our commitment extends far beyond protecting the contents in a package. It also includes supporting our customers’ businesses, a responsibility to reduce our environmental footprint and shape a better future for all our stakeholders—from our employees, to our suppliers and the communities in which we operate.

Headquartered in Lausanne, Switzerland, Tetra Pak® Group employs more than 23,000 people in over 80 countries. We are one of three independent industry groups that belong to the Tetra Laval Group, a private industrial group.

Tetra Pak Today The first Tetra Pak company began in the early 1950s as one of the first packaging companies for liquid milk. Since then, the Tetra Pak Group has become one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products. In 1991, we expanded into liquid food processing equipment, plant engineering and cheese manufacturing equipment. Today, we are the only international company in the world able to provide integrated processing, packaging and distribution line and plant solutions for food manufacturing. This means that our customers enjoy the advantage of being able to get multi-product solutions from a single source, with matching equipment at every stage.

ProductsOur packaging systems fall into two application categories: ambient and chilled. Ambient systems include Tetra Classic® Aseptic, Tetra Brik® Aseptic, Tetra Fino® Aseptic, Tetra Gemina® Aseptic, Tetra Prisma® Aseptic, Tetra Wedge® Aseptic, Tetra Evero® Aseptic and Tetra Recart®. Chilled application systems include Tetra Brik®, Tetra Classic®, Tetra Rex® and Tetra Top®. Main product application areas include milk, fruit juices and beverages, wine, water, tomato products, soups, desserts, soya, nutritionals and other products. In addition, we produce a wide range of distribution equipment, including conveyors, cardboard tray packers, closures, straw applicators and shrink wrappers.

We also supply packaging material from our worldwide network of production facilities. These factories provide regular delivery to about 8,800 Tetra Pak packaging machines currently installed at customer plants across the world. Further, we provide extensive software service to our customers. These include planning, plant control and monitoring, computerised logistics studies, training, technical service and marketing assistance. We provide processing solutions within five food categories: dairy, cheese, ice cream, beverage and prepared food. We deliver plants with guaranteed performance and offer support over the lifetime of the plant. This includes integrated plant automation systems with product-tracing features as well as complete plant engineering services aimed at protecting food safety. Our R&D work on new processing, packaging and distribution systems provides our customers with the best-in-class solutions that help keep them competitive now and in the future. Within the Tetra Pak group there are 6 R&D centres engaged in numerous projects around the world.

Responsible Industry Leadership Our founder Dr. Ruben Rausing once said “a package should save more than it costs.” This philosophy has become an integral part of our business—as we set out to achieve profitable growth in a socially responsible and environmentally sustainable way.

For more than 50 years we have been involved in school milk and other school feeding programmes. As a result of our cooperation with local governments, customers and Non-Governmental Organizations (NGOs), more than 50 million children around the world receive milk or other nutritious drinks in Tetra Pak packages in school. Our environmental commitment is embedded in every aspect of our products’ life cycle – to enable our customers and us to achieve sustainable, profitable growth and to do our part in protecting our precious natural resources.

Tetra Pak

We are committed to cap climate impact even while we grow, increase the use of renewable resources in our packaging material, have all paperboard sourced from responsibly managed forests and double the recycling rate of used beverage cartons. Our ambitious targets are designed to deliver on the company’s ultimate aim of providing sustainable packaging, achieving a minimal environmental footprint and creating zero waste.

Tetra Pak in the Greater Middle East and AfricaTetra Pak has a strong presence in the GME&A cluster where it is operational in 49 countries and has a total of 9 market companies, 21 sales offices and 5 converting plants. In the Arabia area market company of the GME&A cluster, Tetra Pak is active in 12 countries with a total number of 415 employees and offices in Dubai, Jordan (Amman), Kuwait City, Lebanon (Beirut), Saudi Arabia (Jeddah and Riyadh), and Yemen (San’a). In addition, there is a Tetra Pak converting factory in Jeddah.

About Tetra PakTetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™,” reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com

About Tetra Pak Gme&AOut of a total of 72 countries in the Greater Middle East and Africa cluster, Tetra Pak operates in 49 countries, where it has 9 market companies, 21 sales offices and 5 converting plants. In the Arabia area market company, Tetra Pak is present in 12 countries where in 2014 the total number of employees was 415. Tetra Pak offices in the Arabia Area market company are located in Dubai, Jordan (Amman), Kuwait City, Lebanon (Beirut), Saudi Arabia (Jeddah and Riyadh), and Yemen (San’a). In addition, there is a Tetra Pak converting factory in Jeddah.

Tetra Pak

SPONSORS

Saudia Dairy & Foodstuff Company

SADAFCO is a leading, world-class, Saudi Arabia-based company whose activities include local production, importing, distribution and marketing of a wide range of dairy and other food products.

The portfolio includes Dairy Products, Ice Cream, Tomato Paste, Snacks and Drinks in the Middle East and North Africa. The company’s core products are under its flagship Saudia brand. Other brand names in its portfolio are Crispy, Baboo and Majestique. It currently offers around 100 Stock Keeping Units (SKU).SADAFCO has three, ISO22000:2005-accredited factories in Jeddah (two) and Dammam, three Regional Distribution Centres (RDCs) in Riyadh, Jeddah and Dammam and 21 depots across Saudi Arabia in addition to those in Bahrain, Qatar, Kuwait and Jordan.

Products are also made available to other Middle Eastern and North African markets through the Export function in conjunction with distribution agents.

SADAFCO ended 2015-16 with net sales of SAR1.983billion, reflecting a growth of 9.7% over 2014-15 and increased retail market shares in key product categories, indicating a strengthening of consumerloyalty to the company brands.

SPONSORS

SPONSORS

Al Rabie Saudi Foods Co. Ltd founded in 1980 and become one of the leading manufacturers of dairy and juices products in the Kingdom of Saudi Arabia. Since its foundation, the company achieved an increase of volume and its sales under the Al Rabie brand, which is recognized as one of the most reputed brands in the Middle East.

Al Rabie’s offices and factory is based in Al Riyadh.

Al Rabie is a Saudi company with 100% Saudi capital and run by a team comprising young Saudi nationals who have been thoroughly trained over the years. The Key investments in developing human resources and adoption of the latest technologies to help Al Rabie in providing high quality products that cater to diverse consumer needs.

Al Rabie is based on core principles. The company believes in the commitment to achieve the highest quality standards a key to its success over the years. These pillars include ensuring quality in production; customer service; staff performance; sourcing the best raw materials, packing materials, equipment’s and machines.

Al Rabie is proud of its prominent status as the largest juice manufacturer in the Middle East, offers a wide range of products that meet diverse tastes of consumers.

Moreover, In line with our motto "health for all" and our philosophy focused on permanent commitment to the highest international standards and specifications, Al Rabie Saudi Foods Co. Ltd has introduced its latest innovation, "Awal Qatfa" products, using the most advanced packing methods of the global company Tetra Pak.These products are packed using the ‘Tetra Recart’ technology, which is the world's first retortable carton-based processing and packaging system. Tetra Recart is highly suitable for products such as fava beans (different recipes), kidney beans, peas, corn, tomato paste, as it ensures that the contents are sterilized inside the carton. Al Rabie’s products have entered new markets outside KSA, both in the Middle East and Europe, witnessing excellent growth and success.

Al Rabie Saudi Foods Co. Ltd

SPONSORS

Orana

With more than 80 years of know-how and experience, Orana develops and produces Juice Concentrates and Fruit Preparations to a global market within the Dairy, Beverage and Bakery industries. Orana is also producer of Natural Extracts and high quality fruit based Food Service Products. Orana has head office in Denmark and subsidiaries in Egypt, India and Vietnam. In addition, Orana has a sales office in Kenya, Malaysia, Hong Kong, and Canada, and cooperation with agents in several other countries.

يوم االحد - 4 تشرين الثاني، 2018

يوم االثنين - 5 تشرين الثاني، 2018

التسجيل ٠٩:٣٠ -١٠:٠٠جلسة االفتتاح ١٠:٠٠- ١٠:٣٠

كلمة ترحيبية: الرشيف منذر طراد الحار  - رئيس املؤ�ر ورئيس الجمعية العربيه للمرشوبات والرئيس التنفيذي لرشكة الربيع السعوديه لالغذيه املحدوده ١٠:٠٠- ١٠:١٥تكريم السيد فادي انطونيوس عىل إنجازاته ١٠:١٥- ١٠:٣٠

الجلسة األوىل: "صناعة املرشوبات: أثر التغ­ات عىل االستدامة، وسالسل التوريد، واالتجاهات التسويقية" ١٠:٣٠- ١٣:٠٠رئيس الجلسة: السيد. أنطوان حداد، املدير العام: تكنيكا الدولية- لبنان

• السيد رود¢ رايندرز، مدير االستدامة، رشكة تيرتاباك، منطقة أفريقيا والرشق األوسط االستدامة واالقتصاد الدائري (الراعي البالتيني للمؤ�ر)

• السيد تولغا سيزير، املدير التنفيذي، مسايف – د¤ استدامة املياه يف الرشق األوسط عرب األزمنة املتغ­ة

• السيد نيلز اوسرتب»غ، املدير التنفيذي : رشكة اورانا - دين©رك أك¨ أوأقل – اتجاهات املرشوبات (الراعي الربونزي للمؤ�ر)

• السيد شاشانك فينغساركار، املدير العام لرشكة دوهلر الرشق االوسط اتجاهات السوق العاملية، املنظور املحيل

اسرتاحة الغذاء ١٣:٠٠ – ١٤:٠٠الجلسة الثانية: " االنتاج واالبتكار يف عمليات التعبئة والتغليف وموجات التغ­" ١٤:٠٠ – ١٦:٠٠

رئيس الجلسة: السيد جراح الجراح، رئيس العمليات التنفيذي، رشكة الربيع السعودية لالغذية– اململكة العربية السعودية (الراعي الذهبي للمؤ�ر) • السيد توماتاكا برينكفوشيمي، مدير محفظة املجموعة، تيرتاك باك- منطقة الرشق االوسط وأفريقيا

االبتكار والرتكيز عىل العرص األلفي • الدكتور كامل عبد الله، رئيس، رشكة املرشوبات الوطنية – د¤

ابتكار املنتجات وموجات التغ­: احتياجات املستهلك • السيد أندرس أندرين، مدير انتاج، نظام التكامل وأ�تة املصنع، تيرتاباك

• السيد ماتياس جونسون، مدير اال�تة والخدمات الرقمية، تيرتاباك تحقيق التميز يف التصنيع من خالل التقنيات الذكية

• السيد انطوان حداد، املدير العام، التقنية الدولية- لبنان تأث­ األ�تة عىل الوظائف

اسرتاحة ١٦:٠٠ – ١٦:٣٠الجلسة الثالثة: " الصحة والسالمة العامة" ١٦:٣٠ – ١٧:٣٠

رئيس الجلسة: االستاذ وائل اسÄعيل، مدير االول للسياسه العامه والشؤون الحكوميه يف رشق االوسط وشÄل افريقيا (مينا) Éبيبيس كوال–د -

• السيد فيصل بو سند، منسق برنامج الغذاء الصحي ، الهيئة السعودية العامة للغذاء والدواء– اململكة العربية السعودية. Éاسرتاتيجية الهيئة السعودية العامة للغذاء والدواء للغذاء الصحي: التحديث املستمر ونظام املكافاة اإليجا

• السيد ع©د عويضه، اخصاÅ سالمة األغذية، الهيئة السعودية العامة لألغذية والدواء – اململكة العربية السعودية التداب­ الخاضعة للرقابة عىل األغذية واملرشوبات املستوردة

• السيدة كريستÉ غريفيز، مدير شؤون الرشكة، رشكة مارس غلف (بالنيابة عن مجموعة صناعة األغذية واملرشوبات) – د¤ التحديت الدويل واالقليمي للتحالف الدويل للمرشوبات واألغذية ملعالجة االمراض الغ­ معدية

الجلسة الرابعة : "خربات صناعة املرشوبات " ٩:٣٠ – ١٢:٠٠Éرئيس الجلسة: الدكتور حسن ب­قدار، املدير العام، رشكة رقم لالستشارات، د

• السيد ديفيد ب»Íان، املدير العام، رشكة ديفيد ب»Íان املتحدة – انجلرتا هل صحيح ما يقولونه عن العصائر؟ االمور الجيدة والسيئة

• السيد ديفيد هاموند، نائب الرئيس، الجمعية الدولية لعصائر الفواكه والخرضوات - انجلرتا ضÄن جودة عصائر الفواكه يف العاÕ الحديث

• الدكتور عصمت قاسم، استاذ مساعد، الجامعة األمريكية يف ب»وت – لبنان عاÕ جديد جريء: التحديات والوعود يف سالمة صناعة االغذية الحديثة

• السيد ربيع كامله، نائب مدير شؤون البحث والتطوير، ض©ن الجودة، والصحة، والسالمة، والبيئة، مجموعة أغذية، د¤ املراقبة البيئة امليكروبيولوجية يف صناعة األغذية وفوائدها

• السيدة أنا الرسون، مدير إدارة األع©ل، تيرتاباك - السويد تقرير ترندبيديا

اسرتاحة ١٢:٠٠ -١٢:٣٠

الجلسة الخامسة " االقتصاد العاملي" ١٢:٣٠ – ١٣:٠٠السيد خالد الحار ، الرئيس التنفيذي، مكتب جسور لالستشارات- اململكة العربية السعودية

االقتصادالعاملي ٢٠١٨: استعادة النمو القائم عىل التغي­ات الجلسة السادسة "التسويق والعالمة التجارية" ١٣:٠٠ – ١٤:٠٠

رئيس الجلسة : السيد جراح الجراح، مدير العمليات، رشكة الربيع السعودية لألغذية – اململكة العربية السعودية (الراعي الذهبي للمؤ�ر) • السيد رشبل زوين، مدير التسويق، لينكس لالتصاالت – اململكةالعربية السعودية

حمالت التسويق الناجحة • السيدة كريستيل موريفال، املدير العام، رشكة المارك- د¤

قوة عمليات التعبئة والتغليف الجيدة ختام فعاليات املؤ�ر ١٤:٠٠ – ١٤:٣٠

١٤:٣٠ اسرتاحة الغذاء