#amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme...
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Transcript of #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme...
![Page 1: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/1.jpg)
#amecatwork
Measurement Weekw/c 15th September, 2014
An AMEC Global Education Programme initiative
![Page 2: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/2.jpg)
What is Measurement Week – and how can I be
to involved!
![Page 3: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/3.jpg)
The strategic direction
What is it?• Key strategic initiative from AMEC
to fill the gap between understanding the value of PR measurement but doing something about it!
• Measurement Week will help fill that gap through an International week of AMEC member-led events unified via social media to raise awareness and excitement around the latest thinking in measurement.
• AMEC’s three International Chapters will co-ordinate Measurement Week activities.
![Page 4: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/4.jpg)
How to take part and the benefits
• Every AMEC member, whatever its size, can get involved by organising an event in their own country.
• Measurement Week benefits everyone- You because it identifies your company with
measurement.- Your clients – who see they are working with a
company who believes in best practice.- AMEC/the industry – because it raises awareness of
the importance of measurement.
![Page 5: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/5.jpg)
An idea from iSentia in Australia
• AMEC Member iSentia running breakfast seminar with two established measurement and evaluation experts.
• Gained support of national PR member trade body.
• Used as launch platform in Australia for Measurement Week.
![Page 6: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/6.jpg)
Other ideas
• Organise a local Measurement Week event in your city/country during September.
• Join with your public relations membership organisation in your country to run a Measurement Week event.
• Run a combined panel event with agency, measurement vendor, client.
• Hold a webinar on measurement for clients and prospects.• Hold Internal “town hall” meetings for all staff – training and
discussion around measurement.• Use Measurement Week as an employee communications initiative
within your offices – especially if you are part of an international network.
• Bring in social media vendors for an event – e.g.. Twitter, radian 6.
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Launch ideas
• Strategy is to target the groups who are most vested in the concept rather than promote too heavily among the wider marketing community.
• Year 1 objective is to build a solid but perhaps not spectacular foundation for future success and keep the concept slightly below the line until momentum has been generated.
• Creative save the date mailer – on and offline, using #amecatwork hashtag.
• Encourage AMEC members to spread the word through WoM and through their channels using #amecatwork.
• AMEC to provide content for publication as stand-alone or as part of broader measurement material to AMEC members at launch and during the week (& published to the Measurement Week holding page
![Page 8: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/8.jpg)
How to get the message out?
• Partner with key trade bodies – these logos are examples.
• Launch a teaser campaign using the hashtag #amecatwork.
• Run an event with your leading PR or marketing trade magazine.
• Partner with measurement vendors to offer free trials of platforms for clients or agencies signing up to Measurement Week.
![Page 9: #amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.](https://reader035.fdocuments.us/reader035/viewer/2022062511/551c26d0550346a34f8b5e59/html5/thumbnails/9.jpg)
Next stepsHow will AMEC members be involved?• Each International Chapter to accept
responsibility for promoting Measurement Week within its geography.
• All Committees asked to come up with ideas.
• Each Chapter to look for one flagship property to run during Measurement Week – e.g. collaboration with PR membership group, trade partner, etc
• PLUS Special delegate creative session for delegates at International Summit in Amsterdam in June!