Making the Sale:

How to Sell More Books on your Website

Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website

sales

Web

site

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We’ll explore some of the reasons that

online shoppers leave without

purchasing

Why do online shoppers leave without paying?

Presented with unexpected costs 56%

Areas to consider looking at when improving your website

sales

Web

site

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Since 56% of those surveyed* claimed

unexpected costs is their reason for leaving an empty online cart,

let’s begin there.

*Statistics provided by Baymard Institute

Ways to Avoid the Top Web Sales Failures

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Offer free shipping as an incentive

instead of a guarantee

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Give the option to ship for no cost if a

certain dollar amount is purchased

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Advertise free shipping days

or events

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Give members free shipping

incentives, allowing you to remarket later

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Another reason people don’t purchase (37% of

those surveyed*) is because they are just

browsing.

*Statistics provided by Baymard Institute

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Are people leaving because they don’t like

the look of your website?

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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• Would YOU enter your personal

information into a site that looks

sketchy?

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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• If you want to sell from your site, have

one that is professionally

designed

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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• You won’t get anyone to entertain

a purchase from your site if it doesn’t

look inviting

See more at: Tip #32 of 52 Ways to Market Your Book

Be sure to see more slides in this series, and more ways to avoid losing online

sales.

How to Sell More Books on your Website

Tip #32 of 52 Ways to Market Your BookTip #32 of 52 Ways to Market Your Book