1. Putting Gamers First Nigel Dessau Chief Marketing Officer, AMDMarch 2010

2. What Matters to Game DevelopersA great gaming experienceA company committed to gamers, gaming and the spirit of fair play 2 | Gamers First | March 2010 3. AMDs Gamers Manifesto March 2010 4. We Commit to Driving InnovationWe have brilliant engineers and we will give them Innovation the support and freedom to invent great technologies We will consult with the gaming community to help align our innovations to their wants and needs 4 | Gamers First | March 2010 5. We Commit to Industry Standards We will participate in the development and IndustryStandardscultivation of industry standardsWherever feasible we will move quickly tomove our innovations into the industrystandards5 | Gamers First | March 2010 6. We Commit to Supporting PC Gaming We will wholeheartedly throw our supportSupportingDevelopersbehind the PC gaming industry to help it thriveand flourishWe will provide the technical and businesssupport game developers need to helpmake their games a success6 | Gamers First | March 2010 7. AMD Changing the Game Education & Technology 7 | Gamers First | March 2010 8. We Commit to Putting Gamers First At the heart of all of our efforts is the mandate Gamersto help make gamers experiences betterFirstAll gamers, those with AMD hardware in their system, or not, deserve the best gaming experience possible8 | Gamers First | March 2010 9. AMDs Commitment to Gamers Jumpstart and thendrive innovation into Align roadmaps with industry standardsDevelopers needsGamersCreate large technology install bases for developers 9 | Gamers First | March 2010 10. Neal Robison Director, ISV Relationship ManagementMarch 2010 | AMD Confidential 11. Our FocusDeliver a better gaming experienceMake the biggest difference possible by aligningwith the industry, not bifurcating itRespect our developers and the gamers 11 | Gamers First | March 2010 12. What are the Gamers Saying? HardOCP Poll: Which would you rather:PhysX3712.89% Eyefinity:73.17% Eyefinity210 73.17% PhysX:12.89% Dont Care 4013.34% Dont care: 13.34%http://www.hardforums.com/showthread.php?t=1493621 Gamestar Poll: Which is more important to you: Both unimportant - 12.1%DirectX 11:54.50% Both equally important - 18.4% PhysX: 15.00% 54.5% - DirectX 11 Both equally important:18.40% PhysX - 15% Both unimportant: 12.1% http://www.gamestar.de/index.cfm?pid=842&pk=1066912 | Gamers First | March 2010 13. Fueling Industry Standards with InnovationTessellation Engine became Tessellation in DirectX 11 3Dc became BC5 in DX10 JEDECs GDDR3/4/5 standards driven by DRAM committee chair Joe Macri (AMD CTO) Significant IP contributor to DisplayPort Alternate Frame Rendering now common mechanism for multi- graphics solutions13 | Gamers First | March 2010 14. Success - DirectX 11 Shipping Now: Coming Soon: EA Phenomic BattleForge Fastest selling Online: Eberronof 2010: TurbineD&D game Unlimited GSC Gameworld S.T.A.L.K.E.R.: Call of Pripyat 130,000 units in first weekend1 KylinMMO Codemasters DiRT 2EA DICE Frostbite 2 Engine Rebellion Aliens vs. Predator Trinigy Vision Engine Unigine Unigine Engine (Heaven Demo)Two of the Top of3 games onTurbine Lord the Rings Online EA DICE Battlefield: Bad Company 2Steam 21. http://www.chart-track.co.uk/?i=797&s=111114 | Gamers First | March 20102. http://news.bigdownload.com/2010/02/22/aliens-vs-predator-on-top-of-latest-steam-top-10-best-seller-lis/ 15. Chris Kingsley CTO, RebellionMarch 2010 | AMD Confidential 16. Aliens Vs. Predator 17. About Me Chris Kingsley Co-founder of Rebellion Along with my brother, Jason Ex-programmer 17 | Gamers First | March 2010 18. Rebellion Europes number 1 super-developer Founded in 1992 19 worldwide Number One hits Stacks of Awards 2000 AD 18 | Gamers First | March 2010 19. Rebellion Games Alien Vs Predator - Atari Aliens Vs Predator - Fox Interactive, 1999 Aliens Vs Predator - Sega, 2010 The Simpsons Game - EA Call Of Duty World At War Final Fronts - Activision Star Wars Battlefront Elite Squadron - LucasArts Sniper Elite - MC2 / Ubisoft / Namco Judge Dredd: Dredd Vs Death - Vivendi Delta Force Black Hawk Down - Novalogic Rainbow Six - Red Storm and many more... 19 | Gamers First | March 2010 20. Aliens Vs Predator the Game Publisher:SEGA Genre:FPS Release Date: February2010 ESRB Rating:M (Mature) Platforms:Xbox 360, PlayStation 3 and PC Official Site:http://www.sega.com/games/aliens-vs-predator/20 | Gamers First | March 2010 21. Overview An all-new game for PC and hi-def console, from the makers of the original 1999, critically acclaimed classic. A triple-A cinematic FPS experience like nothing else on the market, bringing together 3 distinct experiences in one game. Stand-out, fan-favourite IP delivered with incredible production values that reference the films universe. Three games in one plus multiplayer = immense and long-lasting customer value.21 | Gamers First | March 2010 22. Aliens Vs Predator World-wide Number One hit Segas fastest selling title ever Fastest selling tile of the year so far Segas record for magazine covers More magazine covers than Modern Warfare 2 Sold out22 | Gamers First | March 2010 23. Working with AMD AMD Developer Relations Worked with us for over 12 years Richard H used to have an even more lovely and fuller head of hair then! Technical Evangelism They tell us how great things will be And we do all the hard work (not really) AMD work with us to get the best out of our games Meetings, seminars, test services, advice, coding help Cool new hardware delivered in brown padded envelopes23 | Gamers First | March 2010 24. Working with AMD (Cont.) We love working on the best new stuff We can do more, look better, run faster Access to cool new hardware delivered in brown paper bags! Except Eyefinity Monitors Get to hang out on Aircraft Carriers 24 | Gamers First | March 2010 25. DirectX 11 Features Full retail AAA DX11 title in Q1 2010 Extensive use of DX11 features to add performance and visual quality over the DX9 version Character tessellation formore realism and immersion The Alien up close has never been more terrifying! Faster and better post-processing effects usingCompute Shaders More realistic shadows25 | Gamers First | March 2010 26. DirectX 11 Feature: Character Tessellation26 | Gamers First | March 2010 27. DirectX 11 Feature: Character Tessellation27 | Gamers First | March 2010 28. DirectX 11 Feature: Character Tessellation28 | Gamers First | March 2010 29. ATI Eyefinity Support Aliens Vs Predator Validated for ATI Eyefinity On release Great for gamers Awesome experience Helps Alien gameplay a lot Some extra work A challenge with the Aliens wide field-of-view Don't just take my word for it See it for yourself29 | Gamers First | March 2010 30. See the game for yourself Demo machine Eyefinity 3x1 30 | Gamers First | March 2010 31. Aliens vs. Predator Attribution SEGA. Aliens vs. Predator & 2010 Twentieth Century Fox Film Corporation. All Rights Reserved. Technology 2010 Rebellion. SEGA and the SEGA logo are registered trade marks or trade marks of SEGA Corporation. All rights reserved 31 | Gamers First | March 2010 32. Thanks! 32 | Gamers First | March 2010 33. Neal Robison Director, ISV Relationship ManagementMarch 2010 | AMD Confidential 34. Our Success ATI Eyefinity Technology34 | Gamers First | March 2010 35. Success ATI Eyefinity Technology Aliens vs. Predator Need for Speed: ShiftLeague of LegendsAnno 1414 Dawn of Portal Left 4 DeadDiscovery Team Fortress 2Left 4 Dead 2Battlefield Bad Company 2 World of WarcraftNapoleon: Total WarBattleforge Aion Operation Flash PointDawn of War 2 AVATAR RaceDriver: GRIDDawn of War 2: ChaosBatman: AA S.T.A.L.K.E.R: Call ofRisingBioshock PripyatDiRT 2Call of Juarez: Bound in S.T.A.L.K.E.R: Clear SkyDragon Age: Origins BloodSupreme Commander 2Elder Scrolls IV: OblivionCrysis Wolfenstein MultiplayerHalf Life 2 Crysis WarheadFallout 335 | Gamers First | March 2010 36. Chris Taylor CEO & Founder, Gas Powered GamesMarch 2010 | AMD Confidential 37. Neal Robison Director, ISV Relationship ManagementMarch 2010 | AMD Confidential 38. Open Physics Initiative Enabling true industry-wide support Free, unrestricted access to cutting-edge physics capabilities for PC gamedevelopers Advanced libraries supporting both GPUs and multithreaded CPUs No proprietary vendor lockoutsBullet Physics Rigid body simulation, cloth, fluids, particle systems Strong cross-platform adoption in PC and console games today Open source physics libraries using OpenCL and DirectCompute 11Pixelux DMM Digital Molecular Matter material physics technology Beyond rigid body physics - soft bodies, deformable & breakable objects, fracturing Tightly integrated with Bullet Physics, compatible with any rigid body system FREE DMM2 with OpenCL acceleration38 | Gamers First | March 2010 39. Open Stereo 3D InitiativeInteroperable hardware & softwareStereo 3D Capabilities Work with ecosystem partners to enableComing Soonmultiple solutions ATI Eyefinity Technology Encourage co-operation and standards 120 Hz 3D displaysdevelopment with industry-wide participation Active & passive shutter glasses More choice, more innovation, and lower cost Quad buffering DirectX 9/10/11 support Blu-ray 3D movies Stereo 3D notebooks Bundled solutions 39 | Gamers First | March 2010 40. Engaging with DevelopersMarketing engagement Technical engagement40 | Gamers First | March 2010 41. Marketing ProgramsProviding marketing support to PC game developers (exclusive and non-exclusive, large companies and small)What we do: Bundling, co-marketing and advertising41 | Gamers First | March 2010 42. Support and Integration with PartnersHelp AIB partners develop custom packaging and board artwork designs to promote games and bundles Promoting AMD CPU, Motherboard & Graphics with games across North America and Europe through channel partners Run extensive ad campaigns in support of bundles and games on gaming and technology sites Work closely with OEM and System Integrator partners to help drive sales increases 42 | Gamers First | March 2010 43. David Anderson Senior Director, Head of Business DevelopmentMarch 2010 | AMD Confidential 44. Neal Robison Director, ISV Relationship ManagementMarch 2010 | AMD Confidential 45. Success Recent AAA Titles45 | Gamers First | March 2010 46. Richard Huddy Developer Relations ManagerMarch 2010 | AMD Confidential 47. Engaging with DevelopersMarketing engagement Technical engagement47 | Gamers First | March 2010 48. Living Our Commitment Support for Developers Technical engagement Developer tools Product development 48 | Gamers First | March 2010 49. Our ISV Team Close to where the developers areFocused on enablementSwimming with the current, instead of up-stream reducesneed for massive teams9 languages, 30+ countries supported49 | Gamers First | March 2010 50. Engineering SupportLooking for ways to improve the gameFinding efficienciesHelping to enable cutting-edge featuresEducating developers on latest development standardsProviding tools and hardware at critical inflection points50 | Gamers First | March 2010 51. Kevin OLeary Product Manager, EAMarch 2010 | AMD Confidential 52. Battlefield: Bad Company 2 AMD and DICE have been working closely together for over 6 years DICE has been involved with DX11 development from a very early stage Battlefield: Bad Company 2 is the first PC Battlefield game to utilise the Frostbite engine. DX11 and Eyefinity support are strong additions to the PC52 | Gamers First | March 2010 53. Battlefield Bad Company 2 DX11 support is integral to future iterations of the Frostbite engine. DX11 improves the overall performance and softens the dynamic shadows in-game Eyefinity 3x1 offers a more immersive experience and has competitive advantages Thanks to close collaboration with AMD, DICE now has the ability to make the best possible PC games in the future.53 | Gamers First | March 2010 54. Richard Huddy Developer Relations ManagerMarch 2010 | AMD Confidential 55. Our Successes GSC Game WorldS.T.A.L.K.E.R. Clear Sky Deferred rendering engine didnt allow MSAA AMD engineers worked hard to ensure MSAA worked with DirectX 10.0 AND DirectX 10.1 to the benefit of gamers with competitors cards. Also helped implement ambient occlusion and helped improve the quality of the shadows 55 | Gamers First | March 2010 56. Product DevelopmentAlign hardware technologies with the needs of upcoming games In-depth architectural tours with developers at the cutting-edge of PC game development Connect AMDs CTO-level expertise with ISVs lead developers to find out what they want and need Discussions have direct and deep impact on our productdevelopment56 | Gamers First | March 2010 57. Developer ToolsLong history of providing tools to developers RenderMonkey, GPU MeshMapper, Normal Mapper, Tootle, CubeMapGen,The Compressonator, GPU Shader Analyzer, GPU PerfStudio, ATI StreamProfilerHelp developers maximize performance and feature potential Create tools that help developers quickly implement new industry standards57 | Gamers First | March 2010 58. Current Tools FocusHelping game developers with the rapid transition to DirectX 11 with state- of-the-art tools Preparing for the transition to Fusion with key developer tools for OpenCL and DirectCompute Tools in active development include: GPU PerfStudio (including Shader Debugger and Profiler) GPU ShaderAnalyzer/Stream KernelAnalyzer ATI Stream Profiler ATI Stream Debugger58 | Gamers First | March 2010 59. Continuous ImprovementNew ATI Eyefinity Technology SDK on AMD.com soon (mode enumeration, topology, main display identification, etc)In-depth feedback given to developers and to AMD driver teamsWith ATI Catalyst 10.2 and its new profile mechanism, driver updates can be delivered quicklyNew ATI Eyefinity Technology Validation ProgramDeltas can occur on either the AMD or developer level; we have some ground to make up 59 | Gamers First | March 2010 60. Neal Robison Director, ISV Relationship ManagementMarch 2010 | AMD Confidential 61. AMDs Gamer-Focused ProgramAMD has had successful Gaming ISV engagements for several yearsToday we build upon that with: a clear statement of principles a renewed commitment to enhancedtechnical and marketing support the introduction of a proper name andidentity 61 | Gamers First | March 2010 62. Introducing...AMD Gaming Evolved is: A new name and identity clearly distinguishes what we do with the gaming community A reflection of our ongoing commitment to gamers An indication of the depth of technical and marketing engagement with game developers 62 | Gamers First | March 2010 63. AMD Fusion Partner ProgramFoundation BenefitsPlatforms Help our software Technicalpartners deliver EnablementMake it easier forcompelling technologysoftware partners toto meet new market develop innovative Partner demands Managementsolutions based on AMD technology PR & Social Media Support Offer a program that Help software delivers content, Partner Training &partners expandtech enablement, CommunicationPartnerships sales network development resources through AMDs and marketing support extensive ecosystem Resource Center63 | Gamers First | March 2010 64. Gamers Come First1. Gamers Manifesto (Statement of Principles) 2. Technical and Marketing Enablement 3. Program Identity64 | Gamers First | March 2010 65. Nigel Dessau Chief Marketing Officer, AMDMarch 2010 | AMD Confidential 66. Disclaimer & Attribution DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.ATTRIBUTION 2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, Catalyst, CrossFireX, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. DirectX, Microsoft Windows and Vista are registered trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.67 | Gamers First | March 2010