AMD Final Ppt
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Transcript of AMD Final Ppt
AMD’s Consumer and Channel Marketing Initiatives
INTRODUCTION
•Founded in 1969 by W. JERRY SANDERS and EDWIN J. TURNEY.
•AMD incorporates with $ 1,00,000 and Headquarters in Sunnyvale, California, U.S
•Second largest producer of microprocessors.
•One of the largest producer of graphics processing units.
• AMD announced merger with ATI technologies on July 24, 2006.
CORPORATE HISTORY
• Company began as a producer of logic chip, then entered the RAM chip business in 1975.
• Same year it introduced reversed-engineered clone of the Intel 8080 microprocessor.
• AMD also designed and produced a series of bit-slice processor element.
• In 1972 company became public.
• Net income in 2009 was US $ 5403 Million.
• Main Competitor is INTEL.
•Anti trust litigation
Products of AMD
• Semiconductors
• Microprocessors
• flash memory devices
• Support circuitry
• TV tuner
Channel structure of AMD
Partner families
Partner tracks
Distribution partners
Syst
em
Dist
ribut
ors
Chan
nel
prov
ider
Sales channels partners
Enta
iler
Rese
llers
Com
mer
cial
solu
tions
Cons
umer
so
lutio
n
Reta
ilers
Solution Partners
Syst
em
inte
grat
ors
ISVS
and
hos
ted
serv
ices
CHANNEL MARKETING INITIATIVE
• In 2005 they shift there marketing by targeting its channel member than continuing to focus on its consumer marketing initiative.
• It try to capture 60000 to 70000 having core focus on IT.
• Several distributor and integrated such as Tech Data, CDW, Avnet, and EDS were collaborated to sells its Chip.
• HP ran an Ad in USA TODAY featuring its HP desktop, notebook and server running on AMD microprocessor.
• AMD acquired ATI technologies inc in 2006
• In 2009 they launch fusion partner program to offer unwavering support to its channel.
SUCCESSFUL MARKETING INITIATIVE FUSION PARTNER PROGRAM
• Former channel structure was not helping either its partner nor the company.
• In Sep 2009, AMD launched its Fusion partner program to support its partners.
• ATI Radeon Graphic partner, AMD solution provider program, AMD solution provider program, AMD Channel provider program and AMD Alliance program were merged into single entity.
• This program aimed to drive demand through the channel member by offering them target based rebate.
• They provide AMD rewards(2010) for the highest performing partner
•It provide customized tools to the channel partners which help to increase their efficiency.•Division of channel partners into three categories: Elites Premium Select• Highlights the issue of overvalued distributers
Continued
Way Forward • Image in eyes of the consumers.• Undeserved potential target market.• Synergy in distribution channels.
FUSION• Embedded systems • Core competency- graphics can venture into graphical software markets for animation industry• Market initiatives
RECOMMENDATIONS
•Collaborative partnership in advertisement E.g.. HP Ad campaign in U.S TODAY.
•Major sponsorships.
•Tie-up with Educational Institutions.
•Synergizing Distribution Channel.
•Corporate Social Responsibility.
THANK YOU