AmCham workshop - How to recruit star talent - hosted by Grayling and LinkedIn
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Grayling Recruiting star talent through social media
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Transcript of AmCham workshop - How to recruit star talent - hosted by Grayling and LinkedIn
GraylingRecruiting star talent through social
media
Mahmoud Al Dwairi
Digital Director, Grayling Qatar
@GraylingQA@NormadMadi
About Me
A Social media and branding expert, with over 6 years of working a variety of clients varying from IT, E-
Commerce, telecoms and corporate helping them establish and transform their online presence.
Having worked between Qatar, Jordan, Iraq, Lebanon and UAE.
Mahmoud offers a unique and versatile perspective into the region. Experienced in every aspect of digital
marketing and PR, with a focus on Social Media, branding, digital media monitoring, SEO and SEM.
In addition to appearing on Al Jazeera Arabic multiple times to speak about social media trends and best
practices, Mahmoud has been a guest speaker at multiple regional Social Media events and conferences like
“The Arab Social Media Forum (ASMF)” and “The Marketing Kingdom”.
We help people and businesses engage digitally with diverse local audiences and drive the conversation. We strive to consistently create value for our clients and their online communities. We also endeavor to push the boundaries, innovate and have fun doing it.
Qatar Digital experience
We offer our clients:
Expertise in operating current and emerging digital platforms
A dedicated bilingual team (English/Arabic)
Certified Google Search Engine Marketing (SEM)
Knowledge in paid and promoted activity
Integrated approach to social and traditional PR functions
Experience in brand, product, campaignsand platform launches/revamps
Heritage in generating multi-platform bespoke, rich content
Proficiency in delivering top notch digital strategies
Recruiting star talent through social media
Recruitment through history
1900s 2000-2010 2010+
Most companies already use social media…
92% of
companies usesocial mediafor recruiting
93% use
66% use
54% use
…and it is working
45% of
Fortune 500 firmsinclude links to social media
on their career pages
65% of
which are compensatingemployees for referrals
73%HIRED
successfully through social media
31%saw
an increasein employee
referrals
Why social media?
Why social media?
316m Monthly active
users
500m Tweets daily
315K users in
Qatar
Potential Facebook
audience in Qatar
= 1.5m fans
1.44bn Monthly active
users
400mMonthly active
users
380mmembers
2 new usersper second
Why star talent?
Regular peer Star talent
Outperforming peers by 10:1
Did you know?
* Harvard Business Review article
1 in 3High-potential
employees admits to not
putting all his effort into
his job
1 in 4Believe he will be
working for another
employer in a year
1 in 5Believes her personal
aspirations are quite
different from what
the organization has
planned for her
Why do people leave jobs?
AdvancementWork/Life
balanceMoney
Why do employees leave?
• No clear vision
• No connection to the big picture
• No career path
• No motivation
• Lack of recognition
• Not fun
• Lack of challenge
• Peer issues (boss, colleagues, etc.)
• Money
• Security
How to attract them?
Build brand image online (must radiate company values, mission, goal, etc…)
Empower management (Star talent are looking for mentors and for leaders)
Showcase and highlight existing talents (Star talents are looking to work with people on their level or above, they are also looking for recognition and empowerment)
Empower your employees, and teach them how to represent the brand
Build your brand’s image online
Build your brand’s online image (1)
Build your brand’s online image (2)
Of people searching online are likely
to follow a business if they have their
business info on social media63%
Empower your leaders
Empower the leaders
75% of executives report that for a company to be held in high regards the CEO should have a public profile and visibility on the internet.
* Study done by Weber Shandwick
Empower the leaders
* Study done by Weber Shandwick
And employees…
Turn your employees into evangelists
Tactics to post job openings
Post job openings on your brand’ssocial media
Create dedicated recruitment profiles
If plan to post a lot of job openings or expecting massive growth, having a dedicated profile willbe your best option.
Create dedicated recruitment tabs/apps
If your business is continuously evolving and you have a small number of job openings that are continuously changing, you might want to invest in a Facebook tab application, many brands are using this option to have a dynamically generated list of job openings for job seekers to see and apply. This tab can then be shared with the audience through regular social media posts.
Utilize your circle of Employees
And people will share…
Don’t be surprised if your posts gain momentum and go viral.
Questions?
Mahmoud Al Dwairi
Digital Director, Grayling Qatar
T: +974 55431644
grayling.com
Together we are The Grayling Effect.
