Amcham 21 July2010 Maxine Mc Clellan
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Transcript of Amcham 21 July2010 Maxine Mc Clellan
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Social Media Marketing
The Revolution
AMCHAM21 July, 2010
Belo Horizonte, MG - Brasil
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Are You Using Social Media?
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does anybody really care?
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95% of Social Media Users believe a company should have a presence is Social Media
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85% say companies must INTERACT
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But… that doesn’t mean talking
AT your customers
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It’s a dialogue NOT a MONOLOGUE
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but what does social media
really do?
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PUBLIC RELATIONS
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CUSTOMER RELATIONS
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LOYALTY BUILDING
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COLLABORATION
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NETWORKING
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THOUGHT LEADERSHIP
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RECRUITING
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And YES,
CUSTOMER ACQUISITION TOO
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but how do I do it?
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Have a Strategy
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HOPE IS NOT A STRATEGY
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Assign Responsibility
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Live by a Process
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Follow Don’t Lead
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Decide What Channel to Usefor What Purpose
The ConversationPrism
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Social Media
Toolkit
PICK YOUR TOOLS
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Monitor your Brandand
Your Competition
LISTEN
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ENGAGEOld Marketing is Archery
Target & InterruptNew Marketing is Ping Pong
Dialog and Relationship Building
From “Trying to Sell” to “Making Connections”
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Stop Thinking: CampaignsStart Thinking: CONVERSATIONS
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Be Interesting
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Talk When People are Listening
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Humanize
Create
Approachability
influence how your company is perceived
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MEASURE
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a few more things…
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Social Media is WORK
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Social Media Isn’t the answer to everything
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If your product is garbage
Social Media Won’t Fix it
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CUSTOMER
SERVICE
If your Customer Service needs fixing Social Media can help
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SocialMediaCan Help…
Repeat Visits
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Social Media can help… Word of Mouth
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Social Media can be a little scary at first…
If you need Help ASK
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The Basics…
…Worth Repeating
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Rule #1 HAVE A PLAN
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Rule #2 LISTEN
•Google Alerts•TweetDeck/HootSuite•RSS
(just for starters)
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Rule #3
ENGAGE
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Rule #4 MEASURE
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what’sgoing on
out there?
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Excellent Example of Blogging
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Great use of YouTube
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Giving value on Twitter
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Getting Started On Facebook
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Excellent Example of Personal Branding& being the “face” of the company
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Excellent use of Twitter to Promote
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From “Controlling Our Image” to “Being Ourselves” Let employees put a friendly face on the corporation
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Exchanging Value
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CAUSE MARKETING
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Green Selling
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QUESTIONS