Some organizations are stuck. Others move quickly. In aSeth Godin in TribesambITion London| Lilian Bayliss Studio, Sadlers WellsRohan Gunatillake | MMM | July 16th 2009, a Thursdaychanging world, who's having more fun?

I work for Mission Models Money

who I work forwho I used to work forcollaborationrelationshipsinnovation

for whom I wrote an essayI wrote an essay for MMMMission 2.0: advice to the arts from the social web

CREATING VALUE: SOCIAL, COMMERCIAL, REPUTATIONALDEVELOPING NEW OPPORTUNITIESIDENTIFYING A COMMON PURPOSEOBJECTIVES & MOTIVATION

FACILITATED ALLIANCE/JOINT VENTURECREATIVE COMMONSLICENSE AGREEMENT/ CONSULTANCY 2.0SPIN-IN OR OUTKUDOSCLEAR LEADERSHIP & MANAGEMENTESTABLISHED ROLES & RESPONSIBILITIES TRUSTED AGENTSUPPLIER EMPOWERMENTOPEN VENTURINGSKUNKWORKS/RAPID PROTOTYPINGPROOF OF CONCEPTCOALLESENCE: THE LAW OF TWO FEETSHARED LANGUAGETENSIONS EMERGETECHNOLOGY PUSHDEMAND PULL: SPECIFIC BRIEFSPEED DATING/BUSINESS CARD ROULETTEUNCONFERENCE/ HOTHOUSING/X-CAMPSHORIZON SCANNING/ NETWORK ANALYSIS FACILITATION BASED ONROBUST UNCERTAINTYESTABLISHING TRUST TOOLS & TECHNIQUES

INTERACTIONS

SHARED RISK & REWARDRELATIONSHIPSCREATIVITY DIFFERENCEEXPLOITNURTUREEXPLORE

NESTA Connect: Collaborative Innovation FrameworkFILTERCROSS CUTTING THEMESFILTER SELETION

FILTER SELETIONFILTER SELETIONSELETIONI *could* talk to you about this

are you sitting comfortably?

open innovation | user-led innovation

online narratives

peer-to-peer financing

rapid prototyping

tightening your tribe

open innovation | user-led innovation

The people with the best ideas don't work for you

crowdsourcing courtesy of web 2.0 tools

It's not hard to find your crowd nowadays

innovating with them is another matter

but the crowd will only take it for so long

Hello I'm Sackboy. I'm made of wool.And I've just revolutionised video gaming.

Playability at all levels of engagement

Unprecedented customisation and communities

Which of your processes are suitable for opening?How well do you know your audiences' appetites?open innovation | user-led innovation

Online narratives

Inventive delivery methods from expected sources

Inventive delivery methods from unexpected sources

the magic of the live experience will never be replaced

but it will be augmented

and the newest of the new?

Some questions:Are you happy with just being very good or do you want to be interesting as well?How well are you curating a 360experienceof your work?Are you in regular conversation withcutting edge practitioners in arts & digital

peer to peer financing

P2P is no longer a dirty word

Disintermediation rules OK

Not a pinstripe suit in sight

Seeing the fan as a stakeholder

Production models with massive ambitions already exist

50,000 individual subscribers each contributing 25 to the productionCreative Commons Matt Hanson, founder of onedotzero

Two scripts are being developed, with one to be chosen by ASOA members to be produced.

The scripts are currently being developed via the project forum, and are entitled, The Unfold, and The Ravages (formerly known as Glitch). According to the official website, A Swarm of Angels is "likely to be thriller based with soft sci-fi elements."

Web has also re-acquainted us with shared ownershipModel announced and clubs bit into the fund

Welcome to MyFootballClub. You are invited to join over 30,000 members who own Ebbsfleet United and vote on all key decisions from team selection to financial budgets. Membership costs 35 annually.

Situated in Kent, England, Ebbsfleet United play in the Blue Square Premier, which is four divisions below the Premiership.

In February 2008, the members purchased the football club for 600,000. Just three months later, Ebbsfleet United won the FA Trophy at Wembley the clubs greatest achievement in a history that dates back to 1890.

13th, 9 points off playoffs

Some questions:What are the opportunities for the audience asinvestor? How can the growing appetite for peer-voted,democratic models be applied to your productions?

rapid prototyping

Models abound for web-based innovation processes

Some are ongoing initiatives

Others are standalone events

As much about the process as about the product

EnabledbyDesign.org

Government not afraid to get in the act either

Some questions:What data do you have which can be explored?There will be development talent interested in working with you, can you find them?Can you tap the creative talents of your staff in new ways?

tightening your tribe

anyone producing works of art needs to acquire only 1,000 True Fans to make a living Kevin Kelly

don't be afraid of Google-time

We all need to find our Frank Eliason(s)

Some recommended reading

watch.usnowfilm.com

The opportunityThe future is already here. It's just unevenlydistributed What are we waiting for? William Gibson

YouTubeWeCan08usnowfilm

flickrblog.jmc.bzgoliat_von_gesternaleksiaaltonencodepo8Pigsawmikitusaenabledbydesignlenny&meriel

Otherevangrant.comlittlebigplanet.comswarmofangels.commyfootballclub.co.ukslicethepie.comlucasphone.comwordle.net

Photo & video credits

rohan.gunatillake@googlemail.com | Mission Models Moneytwitter: @rohan_londonA revolution doesn't happen when a society adopts new tools.Clay ShirkyIt happens when society adopts new behaviours