A M B E R L O N GP O R T F O L I O

Amber Long is a pioneering Australian fashion identity and a leading retail innovator.

Ms Long’s, Jean Brown luxury retail stores, delivered a world-class, multi-brand luxuryshopping experience and had a profound impact on the Australian fashion landscape.Identifying key luxury brands previously unavailable in Australia has been an integralpart of Ms Long’s vision and Jean Brown garnered international acclaim for its unequalled portfolio of brands, unique retail environments and commitment to the service levels of a bygone era.

An innovator by nature, Ms Long conceptualized and delivered Jean Brown, which was one of the world’s first gallery retail concepts, incorporating one of the largest and most significant collections of antique handbags (The Jean Brown Handbag Archive) into the architect designed retail space. By curating in-store, rotating exhibitions of handbags from the 17th century to today, Ms Long highlighted the significance of fashion to cultural history and, importantly the investment and enduring value of quality, luxury craftsmanship.

Balenciaga, Lanvin, Celine and Saint Laurent are among the long list of brands Ms Long works with and whom she introduced to Queensland, and in many cases Australia, for the first time. Entrusting their brand to her representation, many of the world’s leading fashion labels shared Ms Long’s tireless commitment to raise the Australian fashion retail benchmark to a higher international standard.

With a knack for trend forecasting and spotting new talent well ahead of other International retailers, Ms Long has worked with designers such as Charlotte Olympia, Nicholas Kirkwood, Camilla Skovgaard, Shourouk, Derek Lam, Thakoon and Proenza Schouler. For example, Ms Long was dressing her Australian clients in Thakoon years before Michelle Obama made the designer popular.

In line with her visionary goals, Ms Long ambitiously engaged the global online fashionaudience, blogging her buying trips and tales from as early as 2008 and constantly engaging with the ever-growing online market in novel ways. This included collaborative events with fashion bloggers: a first for any Australian retailer. Her blog developed into a successful online retail store, delivering curated collections to her clients in Australia and beyond from brands including Valentino, Saint Laurent and Chloe.

ABOUT

Ms Long forges successful creative partnerships to articulate the important artistic element of fashion. Leading Australian artist Michael Zavros created unique Balenciaga-inspired canvases for Jean Brown all captured in a short film that wassubsequently featured on international blogs such as Yatzer and Kanye West’s personal fashion and lifestyle blog. (http://www.yatzer.com/Michael-Zavros-for-Balenciaga).

An authoritative and engaging speaker, Ms Long uses her deep industry knowledge and her understanding of the importance of fashion in an historical context to deliver a range of media/press engagements and interviews. She has also presented stylised client events on behalf of international luxury design houses such as Bottega Veneta and Loewe. Ms Long is also engaged to deliver fashion/cultural presentations: for example, the Gallery of Modern Art Queensland retained her to present at the Andy Warhol Exhibition (2008) and the Stephen Jones Hat Anthology Exhibition (2010).

Named in numerous Best Dressed lists and dubbed the Queen of Queensland Fashion, Ms Long extends her deep understanding of fashion and personal style to her clients, assisting with the wardrobes of a long list of key fashion influencers, celebrities, business women and politicians, such as the Governor General of Australia, the wife of the Australian Prime Minster and the Premier of Queensland. Her skill in styling extends to runway presentations and editorial shoots for print media.

Ms Long’s vision for the future of Australian fashion expanded to her support for thelocal indie fashion industry, through a unique concept store, The Tribune Brisbane, whichprovided emerging designers retail space, marketing and public relations support as wellas advice about their label and businesses.

Ms Long relocated with her husband and children to Hong Kong in 2011 and launched Jean Brown Consulting in 2013.

Jean Brown Consulting allows Ms Long to deliver to clients her unique and proven business acumen within the fashion industry and styling services for a select group of corporate and private clients.

JEAN BROWN CONSULTINGBrand Positioning and DevelopmentRetail Planning Distribution Channel DevelopmentMarket EntryBuying Strategy and ExecutionCategory and Merchandise StrategyCorporate and Personal StylingRetail Service Training

Identifying key luxury brands not yet available in Austral ia has been an integral part of Ms Long’s vision. Through her gallery store Jean Brown she successfully introduced the fol lowing brands into the Austral ian market:

Amber also launched these internationally renowned labels into Queensland:

Alexander McQueenAlexander WangAlexis BittarAncient Greek SandalsBalenciagaBottega VenetaCastanerCeline (handbags, accessories and RTW)Chloe (handbags, accessories and RTW) Diane von FurstenbergGiuseppe Zanotti

DESIGNERS

Anton HeunisApartment A LouerBotkierButler and WilsonCamilla SkovgaardCharlotte OlympiaChrissie MorrisChurch’s (Women)DenaiveDerek Lam

Devi Kroell Erickson Beamon GoatHanii YKara RossKoturLaduréeLauren MerkinLinda FarrowLoewe

Issa London John Gall iano Lanvin Maison MichelManolo BlahnikMarc JacobsMarniMiu Miu Mulberry Paul & Joe

Made in Heaven JeansMil lyMiriam Haskell Miriam Salat Notte by MarchesaNicholas KirkwoodOliver GoldsmithOscar De La Renta (Jewellery)Osman Yousefzada

Proenza SchoulerRebecca MinkoffShouroukTibiThakoonThe RowTwenty Eight Twelve Viktor & RolfVinceWhiting and Davis

“Amber Long’s grand vision has created a destination accessories store that has women all over Australia making a beeline for Brisbane.”

“Amber Long has created Brisbane’s very own style oasis, which offers the ultimate range of handpicked international fashion accessories.”

“This is such a fabulous store for accessories with a brilliant edit. It has the most exciting shoes and bags... So very inspiring.”

“The divine gallery-style boutique is a showcase for the world’s best accessories.”

“Forget the plane ticket to Paris, the well-heeled woman of Brisbane need not totter any further than the Valley. It’s a total must-visit.”

“..this store sets the bar for online accessories, stocking fashion-forward brands among the tried-and-tested favourites.”

PUBLISHED TESTIMONIALSJEAN BROWN

Harper’s Bazaar AustraliaThe Prime of Miss Jean Brown

The Australian WishIcons of Style

Edwina McCannEditor-in-Chief, Vogue Australia

for Qantas Magazine

Vogue AustraliaFirst Class

Harper’s Bazaar AustraliaUltimate Shopping Guide 2011

Marie Claire AustraliaOnline Shopping Guide 2013

PRESS

Harper’s Bazaar AustraliaDecember 2007

The Prime of Miss Jean Brown

Amber Long’s grand vision has created a destination accessories store that has women all over Austral ia making a beeline for Brisbane.

PRESS

Harper’s Bazaar AustraliaAutumn/Winter 2010

Buyers’ PicksJean Brown Robe’s Amber Long

Grazia AustraliaFebruary 2010

Future Fantastic

PRESS

Australian Financial ReviewMarch 2009

20 QuestionsAmber Long

When I am on the brink of realising that I have an opportunity.

What is your favourite place and time?

PRESS

Sydney Morning Herald / The Age OnlineOctober 2009

From Paris with love

Amber Long, Brisbane style icon, blogs from the French runways during her buying trip to Paris.

PRESS

The AustralianJune 2008

Amber & Matthew LongBanking and Luxury Goods Retai l ing

Rag TraderFebruary 2010

Premium Touch

PRESS

The Courier MailMarch 2007

I Did It My Way

The key to commercial success requires a mix of creativity and innovation, having a clear strategy, attention to detail and most importantly, being resil ient through the tough times.

PRESS

The AustralianJuly 2011

Icons of Style

Shop Til You Drop AustraliaJanuary 2008

In My Closet

PRESS

The Fashion ArchiveNovember 2013

TFA Q&AAmber Long

Harper’s Bazaar AustraliaSeptember 2010

Goodness Guide Austral ia’s most wel l-groomed women

open their beauty black books to BAZAAR

PRESS

Wish MagazineJuly 2009

Best Dressed ListAmber & Matthew Long

Harper’s BazaarDecember 2007

Best Dressed ListAmber Long & Matthew Long

STORE PRESS Jean Brown

Vogue.com.auJanuary 2013

Vogue’s ultimate retail guideThe best shops in Br isbane

Qantas MagazineAugust 2010

Edwina McCannEditor ’s Fashion Picks

STORE PRESS Jean Brown

Marie Claire AustraliaAugust 2013

Online Shopping Guide

InStyle AustraliaSeptember 2011

What’s Now!Northern Exposure

EVENTS Jean Brown

Jean Brown/Michael Zavros Collaboration

Collaborating with renown Australian artist, Michael Zavros, Jean Brown commissioned a number of artworks centering around iconic handbag shapes. These works were launched at Jean Brown through an exclusive, in-store VIP event, coinciding with the arrival of Balenciaga SS09 ready-to-wear and accessory collections.

This unique event garnered much attention, both locally and internationally, being featured on platforms as diverse as Yatzer, Grazia Australia and Kanye West’s personal blog.

YatzerMay 2009

Michael Zavros for Balenciaga

KanyeUniverCityKanye West BlogMay 2009

Michael Zavros

EVENTS Jean Brown

Jean Brown/Michael Zavros Collaboration 2009

YoutubeApri l 2009

Michael Zavros and Balenciaga

Grazia Australia OnlineApri l 2009

Balenciaga RTW launch at Jean Brown Gallery

EVENTS Jean Brown

Bottega Veneta Launch at Castlebar Cove 2009

Amber Long with Amy Tye President of Bottega Veneta Asia Pacif ic

Guests viewing the collection

EVENTS Jean Brown

Imeldific! 20th Century Shoe Design 2009

Jean Brown, in conjunction with leading shoe blogger,Australian-based Matt Jordan (aka Imelda, Despotic Queen of Shoes), extended the concept of its antique handbag archive exhibitions to explore key moments in shoe design throughout the 20th Century.

Imelda (Jordan), globally recognised for providing a daily dose of satirical commentary about developments in the world of shoe design on his blog Imelda.com.au, entertained more than one hundred of Queensland’s fashion cognoscenti at Jean Brown’s Brisbane flagship store.

Jean Brown

Imeldific! 20th Century Shoe Design

Jean Brown pushed beyond the blogger/retailer alignment by bringing the blogger inside from ‘window subject’ (in this case devoted to an Imelda/Matt Jordan shoe shrine) to authoritative

commentator on exhibition content.

Amber Long, Nadia Buik & Matt Jordan aka Imelda

EVENTS Jean Brown

Vogue AustraliaJean Brown flagship store opening November 2007

Vogue AustraliaRachael morning tea August 2009

Vogue AustraliaJean Brown Robe store opening September 2008

The Australian Jean Brown 4th year anniversary June 2011

THE STORES Jean Brown Gallery

THE STORES Jean Brown Robe

THE STORES The Tribune Brisbane

AMBER.LONG@JEANBROWN.COM.AU