@dougaled

Amazon.com and

Service Innovation

brightarena.com

@dougaled

We bring startup innovation into the enterprise to find better solutions for your bigger problems.

We use scientific methods to find the right challenges, choose the best ideas and create the innovative products or services that improve people’s lives.

@dougaled

When service changes disrupt traditional channels to market, business processes and models, to significantly enhance customer experience in a way that impacts the whole value chain.

Service Innovation

@dougaled

vs. the Bookstore

@dougaled

vs. Wall Street

@dougaled

vs. the Music Store

@dougaled

vs. the Shopping Mall

@dougaled

vs. the e-tailers

@dougaled

vs. the Institution

@dougaled

vs. the Server

@dougaled

vs. the Postal Service

@dougaled

vs. the Video Store

@dougaled

vs. the Digital Rights

@dougaled

vs. the Book

@dougaled

vs. the Internet

@dougaled

vs. the Publisher

@dougaled

vs. Hollywood

@dougaled

vs. Amazon

@dougaled

vs. the Fulfilment Hou

@dougaled

vs. the Press?

@dougaled

vs. the Logistics Co.

@dougaled

vs. Profits

Wall Street’s journey for the last 15 years:

$70bn Revenue… No profit in sight.

@dougaled

Thank you…

Dougal Edwards

Linkedin.com/in/dougaledwards @dougaled BrightArena.com