Amazon Web Services ’S THREE BUSINESSES Consumer (Retail) Business Tens of millions of active...
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A MAZON W EB S ERVICES Andy Jassy, Senior Vice President
Transcript of Amazon Web Services ’S THREE BUSINESSES Consumer (Retail) Business Tens of millions of active...
AMAZON WEB SERVICESAndy Jassy, Senior Vice President
AMAZON’S THREE BUSINESSES
Consumer (Retail)Business
Tens of millions of active customer accounts
Seven countries: US, UK, Germany, Japan, France, Canada, China
SellerBusiness
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfillment center network
Developers &IT Professionals
On-demand infrastructure for hosting web-scale solutions
Hundreds of thousands of registered customers
HOW DID AMAZON GET INTO THIS BUSINESS?
HOW DID AMAZON GET INTO THIS BUSINESS?
• We’d been working on this for over a
decade (just didn’t realize it :-)
• Development of a platform to enable sellers
on the Amazon global infrastructure
• Internal need for centralized, scalable
deployment environment for applications
• Early forays into web services proved
developers were hungry for more
Enable businesses and developers to use web services
(what people now call “the Cloud”) to build scalable,
sophisticated applications
LED TO OUR PURSUING A MUCH BROADER MISSION
WHAT SHOULD WE BUILD?
THE CLOUD’S BUILDING BLOCKS
ComputeAmazon Elastic Compute
Cloud (EC2)-Elastic Load Balancing
-Auto Scaling
StorageAmazon Simple Storage
Service (S3)-AWS Import/Export
Content Delivery
Amazon CloudFront
MessagingAmazon Simple Queue Service
(SQS)Amazon Simple Notification
Service (SNS)
PaymentsAmazon Flexible
Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel ProcessingAmazon Elastic
MapReduce
MonitoringAmazon CloudWatch
DatabaseAmazon SimpleDB
Amazon Relational Database Service (RDS)
ManagementAWS Management Console
ToolsAWS Toolkit for Eclipse
Isolated NetworksAmazon Virtual Private
Cloud
Your Custom Applications and Services
• Web site hosting
• Application hosting
• Content delivery and media distribution
• High performance computing, batch data processing, and large scale analytics
• Storage, backup, and disaster recovery
• Quick and effective marketing campaigns
• Development and test environments
DIVERSE USE CASES
AWS GLOBAL REACH
Ashburn, VA / Dallas, TX / Los Angeles, CA / Miami, FL / Newark, NJ / Palo Alto, CA / Seattle, WA / St. Louis, MO / Amsterdam / Dublin / Frankfurt / London / Hong Kong / Tokyo
US East (Northern Virginia)
US West (Northern California)
Europe (Dublin)
New! Asia Pacific (Singapore)
AWS Regions
AWS CloudFront Locations
/ Singapore
A true cloud has the following characteristics:
– No Capex
– Pay as you go and Pay only for what you use
– True Elastic Capacity; Scale Up and Down
– Fast time to market
– You get to focus your engineering resources on what differentiates you-- no longer have to manage the undifferentiated heavy lifting of Infrastructure
ATTRIBUTES OF CLOUD COMPUTING
VIDEO APPLICATION AND AMAZON EC2N
um
ber
of E
C2 I
nsta
nce
s
4/12/2008
Launch of Facebookmodification
Amazon EC2 easily scaled to handle additional traffic.(Peak of 5,000 instances)
4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008
FINANCIAL SERVICES & AMAZON EC2N
um
ber
of
EC2
Inst
ance
s
300 CPU’s on weekends
Thursday
4/23/2009
Friday
4/24/2009
Sunday
4/26/2009
Monday
4/27/2009
Tuesday
4/28/2009
Saturday
4/25/2009
Wednesday
4/22/2009
3000--
300 --
3,000 CPU’s for single job
– New businesses using the Cloud have an advantage over traditional enterprises who haven’t adjusted
– Enterprises are now beginning to take advantage of the cloud
WHY DOES THIS MATTER?
DIVERSE CUSTOMER ROSTER
GROWING PARTNER ECOSYSTEM
2001 2002 2003 2004 2005 2006 2007 2008
AWS Amazon.com
2007: AWS bandwidth usage surpassed Amazon.com global websites
Today: AWS bandwidth usage is 30% greater than all Amazon.com global websites
Bandwidth Usage:
AWS USAGE GRAPH
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q1 2010
STORAGE IN THE CLOUD (AMAZON S3)
Total Number of Objects Stored in Amazon S3
2 Billion14 Billion
40 Billion
102 Billion
124 BillionPeak Requests:
• New services coming
• Lots of customer-requested features for existing services
• More geographies
• Make it easier to build applications on AWS
• Additional security certifications
• Additional billing and user management features
AWS ROADMAP
NOISE FACTOR #1: THE CLOUD IS HOT…EVERYTHING IS NOW…A CLOUD!
Gartner defines cloud computing as “a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies.”
LET’S GET CLEAR ABOUT WHAT THE CLOUD IS
NOISE FACTOR #2: THE CLOUD’S NO BIG DEAL, IT’S VERY
SCARY, PLAY IT SAFE, STICK WITH OLD FRIENDS, ETC…
Reality:
- All Generally Available services have SLAs - AWS services (e.g. S3, EC2) have availability SLAs up to 99.95%
- In 2009, didn’t pay out once on these SLAs
- Cloud providers look at thousands of metrics at the 99.9% outlier points
- Many companies achieve better performance in cloud than in their own data centers
MYTH #1: THE CLOUD ISN’T RELIABLE
Reality:
- You own and manage your own data
- You can encrypt your data in motion or at rest
- You can control where the data is stored
- You can get your data out whenever you want- Import/Export functionality
MYTH #2: I’LL LOSE CONTROL OF MY DATA IN CLOUD
Reality:
- Each object in Amazon S3 is replicated multiple times and distributed across multiple datacenter locations
- By comparison, many companies keep a single copy or back-up by tape
- Cloud services are designed to sustain the concurrent loss of data in two facilities
- Amazon S3 is designed for 99.999999999% durability- Equates to losing one out of a million objects every 100,000 years
MYTH #3: I’LL LOSE MY DATA ALTOGETHER IN CLOUD
Reality:
- Security is number one priority for Cloud
- Cloud uses the same security measures used for the last 30 years
- Physical datacenter security, Network, Hardware
- Cloud is independently audited- SAS-70 Type II, ISO 27001, etc
- Cloud often improves enterprise security posture
- Those who’ve really investigated cloud security come away impressed
MYTH #4: THE CLOUD IS NOT SECURE
Reality:
- Companies often struggle to accurately measure the cost of infrastructure
- Scale advantage for big cloud providers
- Utilization advantage for big cloud providers
MYTH #5: WE CAN RUN INFRASTRUCTURE AS COST-EFFECTIVELY AS AN EXTERNAL CLOUD
Reality: Cost is a big adoption driver, but:
- Time to market for ideas is *much* faster in the cloud- Minutes to spin up servers vs. months
- Innovate and fail faster, encourage experimentation
- Go from concept to production within weeks vs. months
- Let’s you focus your scarce engineering resource on what differentiates your business
MYTH #6: COST IS THE ONLY CLOUD ADVANTAGE
THE DIRTY LITTLE SECRET
On-PremiseInfrastructure
YourBusiness
Managing All of the “Undifferentiated Heavy Lifting”
30% 70%
CLOUD COMPUTING FLIPS THE EQUATION
Cloud-Based
Infrastructure
Your
Business
More Time to Focus on
Your Business
Managing All of the
“Heavy Lifting”
Configuring
Your Cloud
Assets
70%
30%70%
On-Premise
Infrastructure
30%
SOME QUICK LAST THOUGHTS
– Experience Operating These Services 24/7/365
– Flexibility and Customer Choice
– Speed of Innovation and Execution
– Cost
– Long-term view of the world
KEYS IN CHOOSING A CLOUD
WHERE COMPUTING IS HEADING
THANK [email protected]
