1. Amazon Web ServicesIain Gavin, AWS UK Country Manager

2. Amazons Three BusinessesConsumer (Retail) SellerIT InfrastructureBusiness Business BusinessTens of millions of Sell on Amazon Cloud computingactive customer websites infrastructure foraccounts hosting web-scaleUse Amazon solutionsSeven countries:technology for yourUS, UK, Germany,own retail website Hundreds ofJapan, France, thousands ofCanada, China Leverage Amazonsregistered customersmassive fulfillmentcenter network 3. Technical Heritage Spent billions of dollars on technology Amazon Consumer (retail) is a $24.5B mission-critical real-time online transaction processing enterprise Distributed computing infrastructure honed for 13+ years 4. What is Cloud Computing? 5. What is Cloud Computing? Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.You simply access these servicesover the internet, with no up-front costs andyou pay only for the resources you use. 6. AWS Computing Platform 7. Attributes of Cloud Computing No capital expenditure Pay for what you use True elastic capacity; Scale up and down Improves time to market Managed You can focus on what differentiates your business instead of managing the undifferentiated heavy lifting of infrastructure 8. So what does it solve? 9. What You WantSuccessfulYour Idea Product 10. RealityUndifferentiated SuccessfulYour IdeaHeavy Lifting Product 11. Heavy Lifting = Price of Admission Contract negotiationBandwidth managementPurchase decisionsServer hosting Moving facilitiesScaling and managing physical growth Coordinating large teamsHeterogeneous hardwareLegacy software 12. It Gets WorseUndifferentiated SuccessfulYour IdeaHeavy Lifting Product Improvement Loop 13. Predicting Infrastructure Needs Actual UsageCustomerDissatisfaction Predicted UsageCompute PowerCompute Power Waste Time 14. AWS Goal: Flip This Equation 30% 70%On-Premise YourManaging All of theInfrastructure BusinessUndifferentiated Heavy LiftingAWSConfiguring More Time to Focus onCloud-BasedYour CloudYour BusinessInfrastructure Assets70% 30% 15. AWS Principles ReliableScalable Low-Latency Easy to Use Flexible Inexpensive 16. The Bottom Line Benefit The AWS Cloud turns capital expenses into variable costswhile preserving flexibility andenhancing the scalability,availability, and security of IT infrastructure resources. 17. How, Who, why.......? 18. Common Use Cases Development & TestBackup Web Site HostingDisasterApplication HostingRecoveryCollaborationsMedia Distribution Content Delivery Content DeliveryLoad TestingLoad TestingBatch Data Processing HPCSoftwareDistributionLarge Scale AnalysisMarketing CampaignsMarketing Campaigns 19. Customers in 190 Countrieshttp://aws.amazon.com/solutions/case-studies/ 20. UK Customers 21. Partner EcosystemGrowing Partner Ecosystem 22. What next? Visit an AWS event - http://aws.amazon.com/about- aws/events/ Try us out for free - http://aws.amazon.com/free/ Learn around the economics of the cloud- http://aws.amazon.com/economics/ Contact a human being via http://aws.amazon.com/contact-us/aws-sales/