Amazon payments (Sean Casey)
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Transcript of Amazon payments (Sean Casey)
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300mActive global customer
accounts
13.5bGlobal monthly page views
61%**
UK audience reach
Global reach*** Amazon operates websites in 13 countries
Monthly UV
19.5m 925K 146.3m 28.2m 28.8m 31.3m 7.4m 13.6m 9.1m 5.0m 25.3m
MobileUV
95.6m 14.1m 18.6m 9.3m 4.9m 7.1m 4.1m
*Alexa Top 500 – Shopping - April 2015; ** ComScore, Amazon audience reach (mobile + desktop) –UK/US April 15; ***ComScore, MMX - April 2015 (Monthly UV); Mobile UV – Mobilens – April 2015; Amazon customer accounts, Q1/2015
1stGlobal Shopping destination
300k TBC
*
UKAmazon at a glance
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Source: Forrester study, US Data, Why Amazon Matter Now More than Ever 7/26/2012
The Amazon impact
Where online customersbegin their product search:
30%13%Search Engines
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The Opportunity
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Average visit time:
7mins 59s*
Sources: *Hitwise average visit time, top 500 shopping sites, between Nov 2013 – Nov 2014
** Checkout Report Q1 2015: http://www.konversionskraft.de/conversion-optimierung/infografik-checkout-report.html
On average it takes 3 minutes and 12 seconds to complete a purchase online
The typical checkout process makes up too much of this time
Online Shopping Fact:The average checkout has 14.6 data insert fields**
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Sources: Fireclick Index, Top Line Growth, 2012; Blue Research, 2013; Redshift research, 2014
SpeedOn average it takes 3 minutes and 12 seconds to complete a purchase online
Convenience86% of consumers are bothered by registeringon a website
Trust58% say better security measures would encourage online shopping
70% of shoppers abandon their cart
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Purchase completion rates for one retailer
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Purchase completion rates for one retailer
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Purchase completion rates for one retailer
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Purchase completion rates for one retailer
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Usernames Passwords
The average Briton is dealing with 19 accounts!The Opportunity
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92%of people have abandoned a site because they can‘t remember their account details
*Source: Janrain Data
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Our Value Proposition
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One username One password
One account
Address book Digital wallet
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Customers don't need to leave your website. You can offer a continuous brand experience and increase conversion. Increase your sales with fast, secure and convenient checkout-experience for customers.
• Amazon Button placement in the basket allows quick checkout
• Customers use their Amazon delivery data and payments methods – only one click for confirmation
• Customers never leave your website. You can offer a continous brand experience and help increase conversion.
Pay with Amazon
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The merchant shares only the value of the transactionwith Amazon
Get updated customer data from Amazon
Merchant
Customer NameEmail Address
Payment AuthorisationStreet + NumberPostal CodeCityCountry
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The “data question”
Source: “Amazon: The Merchant’s Best Friend?”, PYMNTS.COM (June 25, 2015)
“It’s very easy – we don’t use the data….
Rule No. 1: Don’t ever compromise privacy.That runs part and parcel with Amazon’s focus on the customer.
Rule No. 2: Other merchants’ data is their data, while Amazon’s data is its own. Amazon doesn’t see other merchants’ shopping carts, and any data that it may share with partners is only done with the consumer’s consent….”Patrick Gauthier, VP of Amazon Payments
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Higher purchase completion
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Typical checkout
Purchase completion rate
Time
Time
66%
Purchase completion rate 82%
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It works-case studies
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Customers’ Trust
“Amazon is synonymous with online shopping. And being the size that it is and having the reputation that it does, there’s a high degree oftrust when a customer sees the Amazon logo.” -- Suzannah Taggart | Digital Marketing Manager, Soak&Sleep
*Based on Soak & Sleep case study https://payments.amazon.co.uk/casestudy/soakandsleep
=+
Higher spend
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Higher average order value
Cart shareIncrease in conversion 15%24%34% Reduced
checkout time70%Source: AllSaints, September 2014
Increased conversion
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Increase in conversion rate
Cart shareIncrease in customer base 12%25%10% Increase in
online sales18%
More customers
Source: engelhorn, September 2014
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Traffic generation
Infrastructure
Value add partnerships
Broader opportunities
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Increase purchase completion rateAbout half of your clients cancel the purchase if the shop is not optimized for the mobile device.* Thank You
Optimize SEO for mobile businessThe Google search algorithm now favors mobile optimized pages when searching on a mobile device.
Optimize Mobile to increase turnover