AMAZON MARKET

LESSON NO1

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OBJECTIVE:In this lesson we will explore the Amazon Product Detail Page. Detailed features study of the Amazon market will be reviewed. Creation of the Amazon product detail page and Amazon listing method step by step will be followed and learned

in this lesson.

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Topics Covered:Product

Detail

Page

Product

Detail Page Creation

Amazon Listing

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Product Detail PageIntroduction

 Amazon product detail page where customers and buyers vie the products. It is detail page with information related to each products. This page contains the Title, feature, description ,images of the product.

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Product Detail Page Creation:

Category Approval:

If any seller want to sell the item from other category then the seller need the approval of Amazon. To add products in additional stores, sellers must be approved by Amazon. Sellers must list products in the appropriate product categories. The Everything Else category is available to all sellers for collectibles and other products that do fit in any category of the Amazon. If the product matches any product that is already in the Amazon then don’t add it in to everything else category.

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Store eligibility

For page creation Add a Product tool is available. This option is available in specifics stores that are eligible.

Baby Products, Book, Camera & Photo Computer & Video Games

Electronics, Home, Kitchen & Garden, Sporting Goods, Tools & Hardware , Toys & Games ,Everything Else (excluding ineligible categories)

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Amazon requires standard product identifiers for most stores. For Baby Products, Camera & Photo, Computer & Video Games, Electronics, Home, Kitchen & Garden, Software, Tools & Hardware, Toys & Games. Product must have UPC or EAN. ISBN is not required when creating a page in Amazon Books store, but if an ISBN is available for the title, the ISBN should be used when creating the page.

product identifiers

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To locate any product on the Amazon product detail page. Following question arises that must be answered

PRODUCT IDENTIFIERS LOCATING

How Products Are DefinedHow to Obtain a Product CodeHow to Identify UPCs, ISBNs,

EANs, and GTIN-14sHow to Find ASINs

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•UPC (Universal Product Code): 12 digits

•EAN (European Article Number): 13 digits

•JAN (Japanese Article Number): 13 digits

•GTIN-14 (Global Trade Item Number): 14 digits

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Images Adding Images

Additional Images

Images Standard

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Images

Product needs image on the Amazon product detail page.  primary image of item is called the "MAIN". The main image represents an item in search results and browse pages and is the first image customers see on an item's detail page.

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Images Insertion GuidelinesOn the Inventory tab, select Manage Inventory.Click the Edit button on the far right of the listing you

want to edit.Select Manage Images from the drop-down menu.In the next window, click Browse File for the first

empty image area. The Main image is labeled in the top left corner.Select an image from your computer and click Open.Click Upload images to add your image to the listing

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Image Standards

Images must accurately represent the product and show only the product that's for sale.

Main images must have a pure white background .Main images must show the actual product (not a

graphic or illustration), not show excluded accessories,.The product must fill 85% or more of the image.

Images should be 1000 pixels or larger in either height or width, as this will enable zoom function on the website.

Smallest file should be is 500 pixels on the longest side

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Additional Images

Main images should be supplemented with additional images showing different sides of a product, the product in use, or details that aren't visible in the MAIN image.A white background is recommended, but not required. Additional images must not include logos or watermarks, and all props or accessories must be presented in a way that do not cause customer confusion.

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The product page you see on Amazon.com may reflect details you provide as well as those of others who contribute to that product's information. Your contributions, as shown in the editing page view within your seller account, may not always appear for buyers on Amazon.com. See our Page Ownership help topic for more information.

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After you have created a product detail page, now edit certain information about it or add additional details and images. You can use the "Edit details" link in Manage Inventory to submit new page contributions.You can also submit new product information to a page when you create a listing by matching to existing detail page, or when you edit your existing listings.  

Editing Product Pages

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Edit Product Information:

If you have a listing for a product, you can edit product information using the Manage Inventory tool in your seller account. On the Inventory tab, click "Manage Inventory" to see a list of all of your listings.  Locate the one you want, click the "Actions" link, and select "Edit details" from the drop-down menu. 

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If you are making your first contribution to an ASIN, the product information page that appears will be empty. You cannot overwrite existing information in the Amazon catalog directly. Instead, your product information page holds only the content that you submit.Contributing Product Information:The options for information needed to identify a product as well as recommended and optional product details will vary by product line. To learn more about preparing product image submissions, see Adding Images

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Page Ownership:

The product pages created by sellers become part of the Amazon catalog. The pages are intended to be a permanent feature on Amazon.com, available at any point in the future to buyers and to other sellers.As the creator of a product detail page, you are responsible for its initial content. Page creators and other contributors are not identified as page owners on our site. There is no means by which buyers can report page content errors directly to sellers.

AMAZON MARKETIn most product categories, multiple sellers list the same product through a single product listing. This provides an organized, uniform product presence in our catalog and increases the convenience of comparison shopping for potential buyers.The information displayed on a single detail page is drawn from multiple seller contributions. When a seller contributes product information to an existing item in Amazon catalog, a decision is made about whether to display the information on the detail page. This decision is processed automatically according to business logic known as Detail Page Control.Because many contributors are involved to our product pages, Amazon system combines all of the information in to product page. The product page you see on Amazon.com may reflect the details provided by multiple sellers.

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Detail page control rankings are not modified manually, but are regularly and automatically reviewed and updated by our system. Some factors that impact detail page control are sales volume, refund rate, buyer feedback, and A-to-z Guarantee claims.In some cases, a detail page you created may display information you did not contribute or you may not be able to edit a page you created. This happens when another seller has detail page control for that product and editing permissions have been reassigned to them. This contributor can be Amazon or another seller

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If unable to edit the page ,make sure typing the ISBN, UPC, or ASIN correctly. If that is not a problem ,then send your correction to Seller Services using Amazon Contact Us form

Information submitted will be sent to Amazon and may be used to update the page. If we update a page for any reason, editing permissions will be reassigned to Amazon."

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Deleting a Page

You cannot delete a product page. However, you can delete your listing for a product at any time. If you believe that a product detail page should be removed, use our Contact Us form and select either "Make a Suggestion" or "Report a Violation

AMAZON MARKETProduct Variations:

Variation Relationship :Variation relationships are used to help customers easily discover, compare and purchase different variations of a product. Variations serve two main functions:Helping to reduce the number of search results so that customers can more quickly find the product they are looking for. Makes it easy for customers to discover and compare different versions of a product on a single page.

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Manage Your Inventory, click Create a product detail page

On the "Create a new product: Classify" page, select the product category and then click Select.

On the "Identify" page, fill out the required fields marked with an asterisk (*)

select a theme from the Variation Theme

On the Variations tab, add variations of the product you want to sell.

Click Add another to add more than one option for the variation.

To delete a variation, click the (X) to the right of the option you want to delete.

Creating Variations

A Variations Matrix appears..

An EAN or UPC is required for each variation. While not required, a Seller SKU will be automatically generated for you if you do not add one.

On the Offer tab, enter offer information (for example, handling time and shipping method) for your product. This information will be copied automatically to each variation that you create. You can modify the offer information, as needed, for each variation.

 

Creating Variations

Add images, a product description, keywords, and product attributes.

This information will appear in all variations of the product you want to sell. You can edit product information at any time using the Manage Inventory tool.

After the product and variation addition,, click Save and finish.

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Amazon Listing :Sign in with Amazon

Search for the item you want to sell. When you've found an exact match, click the "Sell yours here" button on the right-hand side of that page. (There can be several editions or formats of the same item

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Describe the condition of your itemSelect the condition and enter any comments regarding the condition item.

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Set your price and register to collect online payment from your buyer.Read about Amazon Payments, fees, pricing and shipping credits.Select a shipping method

You can choose to ship orders to buyers yourself or use Amazon's fulfillment services to do shipping for you

AMAZON MARKETIf you choose to do shipping yourself, decide whether you want

to offer expedited or international shipping. When you offer a certain shipping option, you can mail your order using any carrier and method, as long as the buyer receives their package within the time frame they chose.If you choose Amazon to ship orders for you, listings will be

eligible for free shipping on orders with eligible items that total $35 or more, Prime, customer service, and returns. Fulfillment by Amazon (FBA) fees will apply.Read about FBA and Shipping Expectations

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Optional: 

Set Quantity & SKU

Review the information you have entered carefully to make sure that your listing will appear as want it to.

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Describe the condition of your itemSelect the condition and enter any comments regarding the condition item.

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Describe the condition of your itemSelect the condition and enter any comments regarding the condition item.Although you can edit certain fields in your seller

account once your listing has been created, other fields, such as Condition, cannot be edited. If you want to change the condition, it will be necessary to close the current listing and create another.

AMAZON MARKETSelling Multiple Copies

All sellers have the option to list in quantity. We ask that sellers follow these listing guidelines:

If you have multiple identical copies of the same item, use the quantity field rather than create multiple unique listings.

If you have multiple copies of the same item in different conditions or editions, you need to create a unique listing for each item per condition type or edition.

In addition, items that are fulfilled by Amazon may be listed separately for each condition type.

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SKUs:Stock keeping unit. It may be a number, letters, or combination of both. It is optional if you want to assign SKU to the item then SKU will help you to locate that item when item is sold.

This is an optional field, but if you have many items to list, you may wish to consider assigning a SKU to each item to help you to locate it when it is sold. The SKU can be numbers, letters, or a combination of both.