Amazon is Design Thinking
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Transcript of Amazon is Design Thinking
design thinkingis
“There are two ways to extend a business. Take inventory of what you're
good at and extend out from your skills. Or determine what your
customers need and work backward, even if it requires learning new skills.
Kindle is an example of working backward.”
- Jeff Bezos
1995‘Regret minimization framework’
Invest in a innovative business model
the biggest bookstores and catalogs might offer 200,000 titles
An online company have no limits.
Amazon reached 200,000 titles in 2008.It now offers 420,000 books.( )
1999• Consistent architectureThe use of tabs and colors to categorize (krug, 2000)
• “One Click” buying option patentSimplifies the process and reflects the impulsive buying behaviour
2001
The first year of profit.The main reason was the cost reduction and the product
diversification (CDS, DVDS, toys and gifts)
2001
Strengths:Agregates, filters and connect.
Weakenesses:Bad content reviews.
According to James Marcus,A colaborative database needs maturation
WHY?
2003
Click to
Look inside!
“The Kindle is
the iPod of the books”
2007
“At Amazon.com, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers.”
http://www.amazon.com/b/ref=gw_m_b_corpres?ie=UTF8&node=13786321
now
Costumer Centric | Sustainable
nowJandinger’s model for
“places of design thinking in organizational life”
1Design as a external
resource
2Design as part of the
organization
3Design as the core of
the organization
4Design integral to all
aspects of the organization
now
is design thinking.
1Design as a external
resource
2Design as part of the
organization
3Design as the core of
the organization
4Design integral to all
aspects of the organization
Thank you!