Amazon Case Study
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Transcript of Amazon Case Study
Evelina PetraitytėDominykas Kry!evičius
Jurgis "alna
Andrius Gu!auskas
Domas Tamulionis
Case Study
“What started to be as Earth’s biggest bookstore has rapidly become Earth’s
biggest anything store”
Inte
rnal
Ana
lysi
s
What’s Amazon.com ?Problems
Solutions
Jeff BezosThe founder and CEO of Amazon.com
Biggest online store
Huge variety of products & services
Focused on customer experience & innovation
Massive shipping discounts
What’s Amazon.com ?
Amazon Is Established In:
UnitedKingdom Germany
France
Canada
United States China Japan
InternalAnalysis
Com
pete
nces
ResourcesStrengths
Weaknesses
InternalAnalysisC
ompe
tenc
es
ResourcesStrengths
Weaknesses
Problems& solutions
Service Breakdowns
Server overloads over holiday period
Total losses estimate 13%
Short Term Strategy
Shipping promotions
Heavy investment on technologies
Partners Trust
Over the years Amazon becomes competitor
“Partner with you today but compete against you tomorrow”
Legal Issues
“Cartier” case
“Toys’R’Us” case
Service Breakdowns
Short Term Strategy
Partners Trust
Legal Issues
Thank You For Your Time