AMAZING SPIDER-MAN

WORLDWIDE POSITIONING

FRAMING PILLARS

Reinforce the idea that in this movie audiences will find out why Peter’s Aunt and Uncle raised him instead of his parents. Revealing information about Peter’s past further underscores

what is different.

Mystery Surrounding

Peter’s Upbringing

Elements that are new and different should be brought to the front. Always use thematic phrases like, “Untold story beings”

and “Every hero must find his own beginning” Something New

FRAMING PILLARS

Show that this is not Tobey Maguire’s Spider-Man. This new portrayal shows our masked hero as more self-assured, more

brash, and with more attitude.

A New, Tougher Spider-Man

The realistic tone conveys a more dramatic feel of the movie – this includes Peter trying to figure out who he is, being

abandoned by his parents, and the weighty themes of secrets having a cost.

Realistic Tone/ Peter’s Search

for Identity

MEN IN BLACK 3

MIB3 FRANCHISE DNAAvg UK JP ES MX RU

Good Cast 57% 61% 44% 55% 61% 63%Good Characters 51% 59% 37% 49% 56% 56%

Fun for All 44% 58% 30% 38% 48% 48%Funny 50% 57% 47% 52% 52% 42%

Action Packed 44% 52% 21% 48% 45% 54%Well Acted 48% 47% 24% 63% 57% 48%Great SFX 40% 45% 27% 45% 45% 40%

Good Story 34% 39% 28% 23% 33% 47%Kid Friendly 30% 36% 6% 32% 30% 46%

Too American 31% 20% 18% 45% 50% 23%Keeps it Fresh 23% 19% 14% 21% 27% 34%

Too Violent 7% 4% 4% 9% 12% 8%

Key Strengths

Secondary Descriptors

Needs Improvement

RULES OF MIB3•Position as the event movie MIB1&2 led us to

•Draw upon franchise goodwill

•Showcase freshness

• Will Smith front and center

• Draw upon MIB iconography

• Remember that the brand has inherent family appeal• MIB3 is not strictly sci-fi

• Highlight the endearing “oil and water” relationship between J & K• Utilize the ticking close element of time travel

EVENTIZEEVENTIZE GENREGENRE

STORYSTORY

8 WEEKS OUT: ADULTS

EUROPE

Data available March 26

8 WEEKS OUT: ADULTS

ASPAC/LATAM

Data available March 26

8 WEEKS OUT: KIDS

Data available March 26

EUROPE

8 WEEKS OUT: KIDS

ASPAC/LATAM

Data available March 26

RESIDENT EVIL 5

KEY CHALLENGES

Keeping the franchise fresh for fans going into the fifth installment

Leveraging 3D for future

Resident Evil movies after

introducing it in RE:4

Finding a way to “up the ante” with the visuals

beyond just making it in 3D

#2#1 #3

• Emphasize the underground test facility as an immersive, “big” element of the movie• Mystery and deception give this installment its biggest story hook – Who can Alice trust? What is real vs. clone?• Alice goes on the offensive to get out before test facility blows up (revenge + race against time) • Use the international settings and action scenes as a way to repackage 3D for the franchise• It’s still Alice’s movie – she drives the action; supporting characters don’t add much marketing punch

MARKETING RE5

RE5 METAPOSITIONINGAlice awakes to find herself a prisoner in the evil Umbrella Corporation’s

secret test facility, deep below the surface of the Arctic Ocean. She quickly realizes that everything is not what it seems – her new world is a

vast maze of visually-stunning and intricate test environments simulating major cities throughout the world including Berlin, Moscow, New York and Tokyo. In this new world, Umbrella attempts to harness

the power of the T-virus. Old enemies – a team of elite Umbrella commandos, a horde of bloodthirsty undead, and other ravenous

creatures – pursue Alice as she tries to escape. Clones populate this new world and some of Alice’s old friends are now clone enemies while

former enemies offer aid. With only two hours to escape before the facility itself is destroyed, Alice faces a race against time for survival.

Though Alice can’t be sure of anything or anyone, she forges new alliances in a desperate attempt to strike a major blow into the very

heart of the Umbrella Corporation.  

DJANGO UNCHAINED

DJANGOUNCHAINED

DJANGOUNCHAINED

TARANTINO FILMS

LATAM4% avg.

US40% avg.

AU/NZ4% avg.

ASIA9% avg.

EUROPE42% avg.

Average % oftotal WW gross

KB1: 12%

Basterds:48%

HOTEL T

HOTEL T TALENTADAM SANDLERADAM SANDLER SELENA GOMEZSELENA GOMEZ

- Nearly universally known in many territories, but less so in KR, JP, and FR

- Earns solid popularity scores that skews younger overall

- Data avail April 9

- Data avail April 9

CLASSIC MONSTERS

SKYFALL

Based on CR and QoS exits data

007 FANSHIP LEVELSTotalMalesFemales

EXITS: QoS vs. CR

Was better Was better

Equally as good

39%

28%

42%

39%

41%

39%

41%

37%

16%

16%

13%

16%

Int’l audiences tended to

agree that QoS was not as

good as CR.

FRANCHISE FATIGUE

CONSISTENT TOP PERFORMERS

All grossed among the top 10 markets for both Casino Royale and QoS

NEWCOMERS

CR: #11 marketQoS: #6 market

CR: #17 marketQoS: #10 market

CR: #14 marketQoS: #8 market

CHINA SOUTH KOREA RUSSIA

EARLY SKYFALL TRACKING

40 40 40 40 40 40 40 40 40 40 40Def. Int.

Data available March 27

TOTAL RECALL

Viewership of original movie: skews male and older across territories

VIEWERSHIP OF ORIGINAL

Movie RatingTop-2 Box

HIGH

LOW

Among viewers…US, RU, UK:

3 in 4 rate the film at least “very good”

JP: 1 in 2

Men slightly more positive overall

Ratings relatively balanced by age across territories

LEGACY OF ORIGINAL MOVIEHow does knowing that Total Recall is a remake of the original 1990 movieimpact your interest to see it at the movie theater when it comes out?

Strongly Increases Interest.

3 in 4 have seen original.Positivity consistent regardless

of age/gender.

Increases Interest. 1 in 2 have seen original.

Positivity skews male and 30+.

RULES OF TOTAL RECALL

• Focus on the core question – “What is real?”

• Constantly raise questions, but don’t provide the answers

HOOKSHOOKS• Push action

primarily, but carefully

• Strike the right balance between action and mystery

GENREGENRE• Compel moviegoers

to be intrigued and ultimately invested in Quaid’s journey

• Avoid the political storyline

STORYSTORY

THAT’S MY BOY

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HERE COMES THE BOOM

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