Welcome to the project of strategy

management By Amar Sharma

PAST AND PRESENT• 24 Aug1910 – ITC incorporated under the name of

'Imperial Tobacco Company of India Limited'.• 1925– ITC’s Packaging & Printing Business Division was

set up as a strategic backward integration for ITC’s Cigarettes business.

• 1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company).

• 1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcome group Hotel Chola’.

MASTER STROKESOF ITC

Chairperson - Y C Deveshwar

Directors – S.S.H Rehman, A. Singh, K. Vaidyanath, A.Baijal, J.P Daly, R.K Kaul, S.H Khan, S.B Mathur, D.K Mehrotra, H.G Powell, P.B Ramanujam, B.Sen, R.S Tarneja, B.Vijayaraghavan

ITC's Vision Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders. ITC's Mission To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value. ITC's Core Values ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates values for all its stakeholders.

Let’s Put India First

• Trusteeship• Customer Focus• Respect For People• Excellence• Innovation• Nation Orientation• Ethical Corporate Citizenship.

GOALS AND OBJECTIVES

SWOT ANALYSIS ITC

• ITC is one of India biggest and best-known private sector companies. In fact it is one of the World most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods)

• ITC leveraged it traditional businesses to develop new brands for new segments. For example, ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business.

STRENGTHS

• The company original business was traded in tobacco. ITC stands for Imperial Tobacco Company of India Limited. It is interesting that a business that is now so involved in branding continues to use its original name, despite the negative connection of tobacco with poor health and premature death.

• Its Gold Flake tobacco brand is the largest FMCG brand in India – and this single brand alone holds 70% of the tobacco market.

WEAKNESS

• itc Core brands such as Aashirvaad, Mint-o, Bingo! And Sun Feast (and others) can be developed using strategies of market development, product development and marketing penetration. ITC is moving into new and emerging sectors including Information Technology, supporting business solutions.

OPPORTUNITIES

• The obvious threat is from competition, both domestic and international. The laws of economics dictate that if competitors see that there is a solid profit to be made in an emerging consumer society that ultimately new products and services will be made available.

Threats

MARKETING STRATEGY

• They have a DIFFERANTIAL MARKETING STRATEGY type.

• Always use their existing channels.• Utilizing nominal resources related with the

brand E.g.:- E-Chaupal, MangalDeep,• Brand Ambassador are selected according

to the brands and mostly are YOUTH ICONS• They emphasize on going with the FLOW

and making their Followers .

EFFECT ON ECONOMY

• ITC is the Second Largest Exporter in INDIA

• They have made a mark in the Business World for their Hotels, Management, FMCG (Kitchens of India),Cigarettes

• Rural Development Programs have gained National and International Acceptance.

• Total turnover of ITC is 51355.94 crores in financial year 2009-10.

Competitors of ITC Ltd.

• Golden Tobacco Limited• Godfrey Philips India Ltd.• VST Industries Ltd.• RTCL Ltd.• Hindustan Unilever Ltd.• Marico

PRODUCT PORTFOLIO

WILLS LIFESTYLE

RURAL PROJECTS

Mangaldeep incense sticks

WELOCOME GROUP OF HOTELS