Amanora: Temple of life case study by Seagull Digital
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Transcript of Amanora: Temple of life case study by Seagull Digital
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AMANORA: THE TEMPLE OF LIFE
- A Seagull Digital Case Study
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Following the success of the various incarnations of the Amazing Amanora Campaign, it was time to breathe new life into Amanora’s communication.
Client’s objective:
•Renew the Amanora brand communication in an interesting manner
•Use the campaign as a showcase of the development of the township infrastructure
Breathe new life into Amanora
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•Amanora’s communication over the years had been focused on the rational benefits of organized living
•The challenge was to identify a common emotional connect for a large spectrum of customers
Stronger emotional connect
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A campaign with a heart. The Temple of Life encapsulated the various benefits of a life in Amanora. We connected the rational benefits to their emotional benefits.
An intensive 2 day photo shoot was conducted at the site to capture
the various infrastructural highlights of the township.
The Temple of Life
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Hoarding
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Hoarding
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Hoarding
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The ‘Temple of Life ‘campaign was very well received in the key markets of Mumbai and Pune. This was measured through a substantial increase in number of enquiries through print and outdoor communication .
The Result?