Amanda Nylon, Former Head of Digital at Macmillan Cancer Support
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Transcript of Amanda Nylon, Former Head of Digital at Macmillan Cancer Support
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Amanda Neylon@amandaneylon
How to keep the 'fan base' moving in the right direction
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1. Set the vision, objectives and get commitment from the top.
2. Formal training sessions3. Informal role specific training4. Job descriptions & clear roles and responsibilities5. Continually update6. And update again….
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So Social email
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Behaviors not Demographics
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Internal collaboration
Editor:‘What about synonyms?’
UX Designer:‘What about cancer subtypes?’
Developer:‘What about scrolling?’
UI Designer:‘What about small tablets?’
Our customers
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User testing at every stage
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1. Don’t think of it as digital transformation - start small2. Really understand your audiences needs and behaviours3. Collaborate – internally and externally4. Think about culture not just process5. Keep iterating and evaluating – just make new mistakes
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@AmandaNeylon