POST CAMPAIGN REPORT

E V E N T S P A G E A T A G L A N C E

K E Y O B J E C T I V E S

1.  Engage fans and Facebook users ultimately to pique their interest to visit our land site.

2.  Generate conversation and buzz on social media.

3.  Promote China as a travel destination by uncovering her rich culture, tradition and landscapes that few have known before.

K E Y S T A T I S T I C S

TOTAL RSVPS!

TOTAL POSTS !

TOTAL LIKES !

TOTAL COMMENTS!

TOTAL ENGAGEMENT!

24!

266!

2322 �

241 �

Total Reached: 12k!

Total Viewed: 2.2k!

Total Engaged: 314!

Reached: Number of people who saw a link to Rediscover China Viewed: Number who viewed events page Engaged: Number who engaged with events page�

C O N T E N T S U M M A R Y DESTINATION TRIVIA �

PROMOTING TRAVEL PARTNERS�

EVENT SITE ATTRACTIONS

LUCKY DRAW �

#FLASHCONTEST�

3�

BEST PERFORMING POSTS

2

1� 2�

4�

WHAT COULD HAVE BEEN DONE MORE/BETTER?

1. Posts featuring the public at the event site.

2.  Different elements of media could have been incorporated into posts– videos, GIFs, etc.

3. Food posts – such posts did very well on the page.

4.  Posts in the earlier part of the campaign when engagement was higher (beyond the standard of 1 post per day).

1.  Could have actively asked for submissions an incorporated them into posts on the events page earlier in the campaign

* To encourage submissions, could have explored incentives like having an on-site photographer to snap photos of the public (which will be tagged later on Facebook) or freebies/merchandise.

2.  Flash Contest could have had a Like element to more users, to include the friends of contest participants.

3.  Engagement posts could have had interactive elements that requires fans to leave comments and share their opinions.

4.  Different angles of promotion for trivia, beyond the #DidYouKnow style which was used quite a lot of times on the page.

!WHAT COULD HAVE BEEN DONE MORE? !

!!WHAT COULD HAVE BEEN DONE BETTER?!!!!