Amagi Presentation
24
Targeted Advertisements on TV
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Transcript of Amagi Presentation
Targeted Advertisements on
TV
Who are we
Amagi enables local/regional advertisers to leverage TV for
targeted advertising
2Amagi proprietary & confidential
Background
• Co-founders– Serial entrepreneurs, co-founders of Impulsesoft
• Baskar S• Srinivasan KA• Srividhya S
• Director & Investor - Mr. NS Raghavan • Infosys co-founder & ex-CMD
• Advisor – Mr. Pradeep Guha– Ex CEO, Zee & ex-President TOI
3Amagi proprietary & confidential
Amagi targeted advertisements
4
Same ad spot used by different regional advertisers in different regions
Geographic
targeting
News on national channel
National – Channel Promo
Your Ad
Your ad in Ahmedabad
Local ad in Hyderabad
Local ad in Bangalore
Roll-out plan
5
Available Available Q2 2010
Amagi proprietary & confidential
Amagi bouquet
6
Aaj Tak Headlines Today
Star News
Channel Bouquet Channels in Bangalore
Amagi proprietary & confidential
Available in Hyderabad & Ahmedabad
Aaj Tak
Headlines Today
Why advertise with news?• Reaching the bread-winner of the family
– Reaches hard-to-reach SEC AB Male 25+ audience
• Most trust-worthy channels across all TV genres
• Share of revenues nearly double of share of viewership – highest across all genres– Influences decision makers
• Magazine format – specific programs in the day reaching women & youth– Reality/serials news, Bollywood, cricket, fashion
Amagi proprietary & confidential 7
Why Amagi Bouquet?• Aaj Tak & Star News
– Consistently on top across all news channels in India
– Most trusted source of news*• more trusted than DD or any other news paper
– Most watched by Affluent Indians• Source: Nielsen UMAR survey 2009
• English News – Headlines Today– Target SEC A+ households– Establishes premium brand image– Strong Youth target
Amagi proprietary & confidential 8
*Source: BBC/Reuters Media center worldwide poll 2006
Traditional Media Content Flow
9
Advertisers (Pepsi, Reliance)
Media Networks(Aaj Tak, Star News)
Viewers
Ads
Con
tent
spl
iced
with
Ads
Ad, Media planning Agencies
Script
TV Operators(Hathway, Siticable)
Amagi proprietary & confidential
Media Networks
Viewers in region2
Media flow:geographic targeting
10
Con
tent
with
mar
ker
in a
d sp
ot
Script
Ad, media planning Agencies
Content spliced with regional ads in MSO headend
Viewers in region1
Regional ads
Regional adsRegional advertisers
Cable MSOs
Ad headendAmagi proprietary & confidential
Targeted Advertising
11Amagi proprietary & confidential
Advertising
12
More Effective
Less Effective
Source:Retail chain survey study ‘09
Amagi proprietary & confidential
TV advertising
13Amagi proprietary & confidential
Targeted Advertising
14
More Targeted
LessTargeted
Source: Nextcenturymedia.comAmagi proprietary & confidential
National TV ads: drawbacks
15
High spillage & wastage Very expensive
Amagi proprietary & confidential
Highly targeted TV advertising
16
Target specific cities only
Amagi proprietary & confidential
Why advertise with Amagi?
17
Be seen with the top brands in India
Reach SEC AB/A+ target audience
Minimize wastage/spilllage – ensure every rupee counts
Run one month campaign on premium TV for the cost of one print ad
Be the Leader - Stand out from the clutter
Be perceived as a national brand
Amagi proprietary & confidential
Who is this best suited for?
18
Regional business looking to build a lasting brand
Regional business looking to reach premium audience
Regional dealer looking to do a promotion
Niche product targeted at high-end consumers
Retail brand looking to increase customer footfalls, conversions and loyalty
Amagi proprietary & confidential
Real estate brand looking to build strong image and generate response
Who has advertised with Amagi?
19
Mahavir auto
A few customers on Amagi platform…
Amagi proprietary & confidential
Amagi Bouquet
20
Latest WeekRank Top 5 Programmes of HINDI NEWS Genre Channel TVRs 000's
1 Saas Bahu Aur Saazish-kyChannel
Presentation/PromotionStar News 333
2 Elesh Ki Hui Rakhi Reality Shows Aaj Tak 3093 Swayamvar Ke 7 Suspence Reality Shows Aaj Tak 3074 Suspence Bhari Maang Reality Shows Aaj Tak 302
5 Khas MulakatInterviews/Portraits/
DiscussionsAaj Tak 302
Previoust WeekRank Top 5 Programmes of Genre Channel TVRs 000's
1 Saas Bahu Aur Saazish-kyChannel
Presentation/PromotionStar News 378
3 Vishesh-rakhi Shaadi Nahi Kare Reality Shows Aaj Tak 3485 Saas Bahoo Aur Betiya (tv) Reviews/Reports Aaj Tak 2976 Special Report-reality Me Cast Reviews/Reports Aaj Tak 2907 24 Ghante Reporter News Bulletin Star News 285
Amagi Bouquet: Always on top
Amagi proprietary & confidential
What about coverage?
21
~58,00,000 people in Bangalore
Amagi proprietary & confidential
What about monitoring?
22
Telecast certificate (automatically generated from system)
Archival of all ads telecasted (with pre-roll and post-roll) available with date/time stamp on request
Amagi proprietary & confidential
Targeted advertising
23
Cost-effective
Low spillage
Amagi proprietary & confidential
Richer messaging
24 24Amagi proprietary & confidential
